Professional Documents
Culture Documents
By:
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Chapter 4: Addressing
Audiences
Dr. Alan Haffa
Please Silence Cell Phones
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Student Newspaper
Blunt language
Emotional slant
Sarcastic comments
about administration
Call for student
protest or letters to
the administration
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School Board
Formal Language
Express sympathy for
schools financial
challenge
Offer a compromise
solution
General Audience
In general, avoid
General Audience reads Time, Newsweek, local
newspaper
Average age of 35
High school graduate with a couple of years of
college
Middle Class income
Diverse race, religion, and politics
Reasonably intelligent but not an expert in your
topic
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Importance of Clear
Communication: Word Choice
Denotative and Connotative Meaning
A jihad against smoking
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Figurative Language
Yesterday, it was 96 degrees and very
humid.
Or, Yesterday the air was like warm glue.
Figurative language equates one thing
with another.
Simile: use of like as than: A school of
minnows shot by me like pelting rain.
His arms are as big as hams.
Theyre meaner than junkyard dogs.
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Metaphor
Omitting the word like, as, than makes it
a metaphor.
This calculus problem is a real pain in the
neck.
The crime in this city is a cancer out of
control.
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Euphemisms
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