INSTITUTE OF FASHION

TECHNOLOGY

FASHION
INSTITUTE
Starting and continuing
education

THE SPACES

FASHION
INCUBATOR

FASHION
INTERCHANGE

INSTITUTE

Offers various degree programms in the field of fashion

To provide technical and practical knowledge

Both fashion creativity and commerce will be emphasised in the institution.

Deals with

Designing

Merchandising

Styling

Promoting

INCUBATOR

What ?? ----- A company or a facility designed to bring out the entrepreneurship and
helps in starting companies.

Beneficial to ---- Young entrepreneurs who do not have access to capital, supply
chain and distribution platforms and hence encourage them to create their own
fashion brands.

Result ---- To bring out aspirational fashion brands within the country

To give a platform to succeed in the growing Indian Fashion Industry

INTERCHANGE

To make a design profitable it should reach the buyers and sellers

A shopping hub or a venue for fashion interchange connecting fashion

designers and entrepreneurs to buyers and fashion enthusiasts and also
attracts foreign investors.

Includes spaces for exhibitions , trade shows and fashion shows

F
A
S
H
I
O
N
I
N
S
T
I
T
U
T
E

SYNERGY OF FLOW
What is synergy?
It is the combination of two or more elements which works together to
form a whole sum, whose effect is greater than the effect of the
individual elements.

PATTERN

ELEMENTS

REFLECTI
ON

LIGHT

Pattern in architecture is the idea of capturing architectural design ideas.

The term "pattern" in this context is usually attributed to Christopher Alexander, an

Austrian born American architect.

The patterns serve as an aid to design cities and buildings. The concept of having
collections of "patterns can form a pattern language.

Alexander's idea of patterns

Alexander's patterns provide ideas for individuals and communities to use in

constructing their living and working environment.

AIM : To show how beautiful, comfortable and flexible built environments can be
constructed, and to enable those people who will inhabit those environments to
challenge any solution forced upon them.

Pattern language

Patterns may be collected together into a pattern language that addresses a

particular domain. A large body of patterns was published by Alexander and his
collaborators as A Pattern Language. The patterns in that book were intended to
enable communities to construct and modify their own homes, workplaces,
towns and cities.

Other than Alexander's own projects, few building projects have tried to use Alexander's
patterns. Those that have, have met a mixed responses from other architects and
builders, architectural critics and users.

HOW??

Fluid
articulation of
the building

Dynamic
Facade

Follow a
pattern
language
Resulting a
continuous
movement
throughout the
building via
linking
corridors