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Modern Trends in Broadcasting

Introduction to Broadcasting
January 17, 2011

Questions about the Future of Broadcasting

1. Will broadcasting be supplanted by the Internet?


2. Will convergence lead to a single delivery
system for multimedia services?
3. Which broadcast delivery systems (terrestrial,
satellite or cable) will become dominant for
digital TV?
4. Will the reduction in costs of computer hardware
affect broadcasting?
5. Will computers merge with TV sets?

The Future of Broadcasting


Those making bold predictions
about the future should be aware
that many predictions made in the
past have proved to be
dramatically wrong even when
made by experts with impeccable
credentials.

The Future of Broadcasting


The eminent scientist
Lord Kelvin stated in
1895 that Heavier-than
air flying machines are
impossible and in 1897
compounded this error by
saying that Radio has no
future.

The Future of Broadcasting


In 1943, the
chairman of IBM,
Thomas Watson
said: I think
there's a world
market for,
maybe, 5
computers.

The Future of Broadcasting


In 1977, Ken Olsen,
the founder and
president of Digital
Equipment
Corporation said:
There is no reason
for any individual to
have a computer in
their home.

The Computer vs. Broadcasting


Industry
The Computer Industry:
the computer industry has achieved the
remarkable feat of persuading users that
they need to replace their computers very
frequently.
This means that users of older computers
cannot run the latest software without
upgrading their hardware. This inflationary
spiral results in rapid obsolescence

The Computer vs. Broadcasting


Industry
The Broadcasting Industry:
Manufacturers of televisions have much
greater problems. Ordinary TV sets cannot
evolve to products with greater
functionality. It is true that new features
can be added, such as widescreen,
surround sound and high-definition, but a
television essentially remains a television.

The Future of Broadcasting

Digital Television
What is Digital TV?
Digital television (DTV) is the
sending and receiving of moving
images and sound by means of
discrete (digital) signals, in
contrast to the analog signals
used by analog TV.

Digital Television
Countries Converting/Converted from Analog to Digital Television
2006

2007

2008

2009

2011

2012

2015

Luxembourg

Netherlands

Switzerland

USA

Japan

UK

China

Finland

Belgium

Andorra

Germany

Sweden
Norway

Canada

Malaysia
Philippines

Digital Television in the


Philippines
Why switch to DTV?
- it freed up parts of the valuable
broadcast spectrum for public
safety communications (such as
police, fire departments, and
rescue squads).

Digital Television in the


Philippines

On Nov. 5, 2006, The National


Telecommunications Commission
(NTC), gives a memo to all TV
Stations in the Philippines to
fully covert from analog to digital
technology until or before Dec.
31, 2015.

Digital Television in the


Philippines
Characteristics of Digital TV
Subtitles are possible
Sound quality is better
Images are clear
Digital TV sets come in
widescreen format

Digital Television in the


Philippines

Digital Television in the


Philippines
Characteristics of Digital TV (cont.)
Allows multicasting- broadcaster
can subdivide the digital channel
and offer several lower definition
programs in the same space or TV
channel

Digital Television in the


Philippines
Example: A broadcaster can offer
four different programs on its
single channel. When a viewer
tunes in the channel, he or she
will see a screen with four small
windows.

Digital Television in the


Philippines
PBB Double
Up UBER

The
Correspondents

TV PATROL
WORLD
(Replay)
REPLAY

STAR CINEMA
PRESENTS

Sample afternoon digital programming on ABS-CBN 2

Digital Television in the Philippines

How is this possible?


A station may broadcast an HDTV
during primetime but at other
times of the day switch to
lower definition signals and
offer four different programs
on its single channel

Digital Television in the Philippines

Digital Television Quality Levels


Standard Definition TV (SDTV)
Enhanced Definition TV (EDTV)
High Definition TV (HDTV)

Digital Television in the Philippines

1. SDTV is the basic level of


quality display and resolution
for both analog and digital.
Transmission of SDTV may be in
either the traditional (4:3) or
widescreen (16:9) format.

Digital Television in the Philippines

2. EDTV is a step up from Analog


Television. EDTV comes in 480p
widescreen (16:9) or traditional
(4:3) format and provides
better picture quality than
SDTV, but not as high as HDTV.

Digital Television in the Philippines


3. HDTV in widescreen format (16:9)
provides the highest resolution
and picture quality of all digital
broadcast formats. Combined with
digitally enhanced sound
technology, HDTV sets new
standards for sound and picture
quality in television.

Digital Television in the Philippines


Digital technology will multiply the
number of available broadcast
services, including:
free-to-air services;
subscription services;
near-video-on-demand services;
pay-per-view services.

Digital Television in the Philippines

Question:
Will old analog TV sets
become obsolete?

Digital Television in the Philippines

Answer:
NO

Digital Television in the Philippines

ANSWER:
Even though the DTV Transition is
completed, your analog TV set is
not obsolete. However, there are
some steps you must take to be
able to continue to use it.

Digital Television in the Philippines

To ensure continued use of your


analog set, you must do one of
the following:
1. Connect to a subscription
service such as cable or satellite
TV.

Digital Television in the Philippines


Analog sets equipped with a converter
box will display the digital broadcasts,
but not in full digital quality.
This converter box, much like your cable
box, will allow you to receive a picture,
but it won't be able to show highdefinition pictures or give you access to
other digital services.

Digital Television in the Philippines

Part of ABS-CBN plan is to spend


an initial P500 million for a partial
migration from analog to digital
TV technology and initially
distribute for free 400,000 settop boxes in pilot DTT areas. A
set-top boxes cost around

Digital Television in the Philippines


Other Television Network also expressed
their interest to switch to digital
platform, like Associated Broadcasting
Company (ABC-5), theyre already
testing digital transmission at channel
47. Lastly GMA Network also planning
to go for digital TV.

Modern Trends in Broadcasting


Television and video on the internet
Examples:
www.youtube.com and other video
streaming websites

Modern Trends in Broadcasting


Apple itunes sells complete downloads of
TV programs such as Lost and Desperate
Housewives for $2 each
Google Video offers news and old
programs ranging in price from free to $4
AOL has In2TV offering free download of
classic shows
Mobile videos

Modern Trends in Broadcasting


In the Philippines, local broadcast
stations, apart from having
interactive websites, maintain
their own social networking
accounts, where they can show
plug materials and information
about their shows

SHOW VIDEO
INTERNET IMPACT
TO TRADITIONAL
MEDIA

The Future of Radio


Modern Trends in Radio
Broadcasting
1. Terrestrial digital radio broadcastingsame as with digital TV
wherein:
-digital signal of an AM station
sounds as good as a CD

The Future of Radio


2. Satellite radio- commercial
free music channels and news,
talk and variety channels (by
subscription)
-SHOW VIDEO-SATELLITE RADIO
3. Mobile radio- portable

The Future of Radio


4. Internet radio -Web broadcasters
offer dozens of specialized music
/news/talk formats with limited or
regular commercials
-targets audiences who listen to
radio at work
Examples: radio simulcastswww. gmanews.tv and dzbb, www.dzmm.com.ph

The Future of Radio


5. Podcasting- recording and
downloading of audio files stored
on servers
How it works?
A person records a radio program
and makes it available for
downloading at a website

Sources:
Dominick, Joseph R. ( 2007) The Dynamics of
Mass Communication: Media in the Digital
Age 10th ed. USA McGraw-Hill
Baran, Stanley (2008). Introduction to Mass
Communication Media Literacy and Culture 5th
ed. USA McGraw-Hill
www.dtv.gov
www.fcc.gov
Digital television - http://www.fcc.gov/cgb

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