Professional Documents
Culture Documents
B13006
Bhamidipaty Vishalatha
B13018
Punit Gupta
B13042
Ramaswamy Venkatarajan
B13045
Sarthak Mohanty
B13050
Sweta Dantuluri
B13057
Top Management Skills: Ideally the top management / founding members should have
complementary skills. This helps in specialization of work and efficient division of supervision
and labor
Threat of substitutes/competition: Should ideally be low. Even if competitive threat is high, the
nature of service should be such that it enjoys a high first movers advantage
Barriers to entry and exit: Entry barriers could be in the form of capital requirement, lack of
required technology knowledge, government regulations etc. Also, exit barriers need to be low
to facilitate easy exit from business in case of unprecedented developments such as recession
Scalability: The business should be easily scalable both in terms of scale and scope. This is
important to reap the benefits of both economies of scale and scope and also to pre-empt and
tackle any competitive threat/response
Hobby in a Box
The creative Do-It-Yourself Store
Assurance
of quality
Single
destination
for
resources
Easy
Guidance
for do-ityourself
Market challenges
Market development is required
Supply chain and logistics streamlining
Logistics
payment
Facebook
Website
(Shiprocket)
E mail
Marketing
campaigns
Mailchimp,
zohomail
INTEGRATED
ONLINE
MARKETING
SEO
Social media
Youtube,
Facebook
Affiliate
marketing
(blogs)
Twitter ,Blogs
Scaling Up
In the long term, we aim to become a brand for anything related to do-ityourself hobby crafts
PHASE 1
PHASE 2
PHASE 3
CHANNELS
B2B
B2C (e- commerce)
MARKETING
PRODUCTS
Curated kits
Curated kits
Supplies
Curated kits
Supplies
In-house supplies
TECHNOLOGY
DIY Website
In house Website
Data Analytics
In-house technology
solutions
MODEL
Inventory based
Subscription Model
Controlled Marketplace
Hybrid Model
Birchbox/Glossybox
model
FOCUS
EXPERIMENTING
GROWING FAST,
BUILDING A BRAND
Issues:
Market is developing and price wars have started
Established players like Craftszilla have well developed supply chain network
Scalability is an issue since handicrafts cannot be produced in bulk quickly
Craftsmen are spread all over the country and sourcing is difficult
Issues:
Sustained market potential can be an issue since we cannot be sure of the number of youngster
who will be willing to participate in the activity
CSR investment is not a uniform source of revenue
Local environment is crucial to identify and match people with common interests and hence
scalability is a major concern for the venture
Thank You
Ph. 2
Ph. 3
Rs. 1500
Rs. 1000
Rs. 750