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RESEARCH DESIGN
RESEARCH
(Oxford Dictionary)
Steps in the research
process
The steps in the research process are,
identification and definition of the problem or
opportunity, planning the research design, selecting
a research method, selecting a sampling procedure,
data collection, evaluating the data and finally
preparing and presenting the research report.
Steps in the Research Process
Identifying and Defining Problem/ Opportunity
Data Collection
Construct a Questionnaire
Cross-Sectional
Study Descriptive Explanatory
Longitudinal Research Research
Study
Experiments
Secondary data
Survey Observation
Study
Exploratory Research
• Case Studies
– Intensively investigate one or a few
situations similar to the problem
situation
• Experience Surveys
– Individuals who have knowledge about
a particular research problem are
questioned
Descriptive Research
Exploratory
Research
Conclusive Research • Secondary Data
•Descriptive and Analysis
Explanatory • Focus Groups
Comparison of Research Designs
Exploratory Descriptive Causal
Exploratory
Research
Explanatory
Research
Choose a Topic
Personal Experience
Personal Curiosity
Personal Values
Refine a Topic into
Research Question
contd…..
Developing the hypothesis
• A hypothesis normally makes the research question
clearer to the researcher. The formulation of a
hypothesis allows the researcher to make a
presumption or “guess” and can thus ensure that all
the relevant aspects of the research are included
in the research design.
Example…
‘why are the sales of refrigerators are going up in
winter? In this case the hypothesis could be
“the sales of refrigerators are going up during winter
due to off-season discounts’. This makes the
research question much clearer.
Planning the Research Design