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Psikologi Komunikasi

KARAKTERISTIK KOMUNIKAN

Karakteristik Komunikan

Memahami dan mampu


membedakan

Pendekatan Psikoanalisis
Pendekatan Behaviorisme
Pendekatan Humanisme
Pendekatan Kognitifisme

Menggunakan sebagai perspektif


dasar analisa

Every person is in certain respects..


a. Like all other person
b. Like some other people
c. Like no other person
(Kluckholn & Murray, 1961)

Different
Psychologist
make different
assumptions
about particular
aspects of a
person..

What you should do..


Disscuss each approaches with your groups.

Make a poster explaining the four


approaches.
Use your own keyword to explain the key
concepts.
Your time is 25 minutes.

Psychoanalytic Approach

Psychoanalytic Principles
Denotes the active forces within personalty
and inner causes of behavior
Much of behavior determined by unconscious
thought, wishes, memories and so on. What
were consciously aware tip of the
iceberg
Most thoughts are not accessible at the
moment (preconscious) or totally inaccessible
(unconscious)
. some hyphothesis are difficult to test empirically

What psychoanalisis explains.. ?

Behaviorism
Approach
Pendekatan
Behaviorisme

Watson (1913)

BEHAVIORAL LEARNING THEORY


Classical Conditioning

Operant Conditioning

A learning process in which


a response is transferred
from one stimulus to
another after multiple
pairings of the stimuli.

(Instrumental Conditioning)
A learning process in which
responses that are usually
voluntary (and thus
emitted) come to be
controlled by their
consequences.

Repetition: repeated
exposure increase the
strength of stimulusresponse association.

Occurs in one of three ways:


positive reinforcement,
negative reinforcement,
punishment.

Behaviorism Principles
Emphasize the role of environmental factors
in influencing behavior.
Focus on learning ( Classical or Operant
Conditioning)
Referred to Stimulus Response Psychology :
explain observable behavior (responses) in
terms of environmental events (stimuli).
Stressing on operational definitions: defining
concept in terms of observable and measurable.
The aim is to predict and to control

How you see this?

Both the
psychoanalytic and
behaviorist approaches
are deterministics..

Pendekatan
Humanistik
Humanistic
Approach

Human beings have a number of


inborn needs or motives,
hierarchy of needs.

Human learn to distinguish the self


from its surroundingself concept.

Humanistic Principles
Humanistic believe that people are rational,
aware of what they are doing and why.
People help determine their own behavior,
and arent simply slave of their environment
of their past.
Individuals as interpreters of themselves and
their world, behavior must be understood in
terms of the individuals subjective
experience, from the perspective of the
actor.

How You Explain this?

The Cognitif Approach

Cognitive psychologist
assumed any
information processing
model would apply
equally to everyone.
But individual
differences are
apparent.

Cognitive Principles
Cognitivism forced to seek analogies and
metaphor when trying to describe
construct within the brain.
Internal mental abilities are information
processing systems (adopted concept
from computer science) including
coding, channel capacity, serial/parallel
processing and so on.

What do you think.. ?

Make your notes..

Next week review..


Sistem Komunikasi Intrapersonal (Bab 3)
Pahami:
Pengertian Komunikasi Intrapersonal
Proses Komunikasi Intrapersonal
Karakteristik setiap tahapan komunikasi
Intrapersonal