Professional Documents
Culture Documents
STRATEGIES TO
INCREASE OCCUPANCY
RATE TAJ HOTEL
Cont.
The Taj Luxury Hotels offer a wide range of luxurious suites with
modern fitness centers, rejuvenating spas, and well-equipped
banquet and meeting facilities.
The Taj Leisure Hotels offer a complete holiday package that can
be enjoyed with the whole family.
It provides exciting activities ranging from sports, culture,
environment, adventure, music, and entertainment.
The Taj Business Hotels provide the finest standards of
hospitality, which helps the business trips to be productive.
They offer well-appointed rooms, telecommunication facilities,
efficient service, specialty restaurants and lively bars, well4
equipped business centres, and other conference facilities
SWOT ANALYSIS
Strengths
Weakness
Brand dilution
Celebrity status
Iconic Stature
Brand abuse
Early expansion
Strategic location
Opportunities
Threats
Untapped potential
Liberalisationforeign competitors
entering the market
Increase in tourist
Recession
Competitors
1. ITC Group Of Hotels
2. The Oberoi Hotels and Resorts
3. The Leela
4. Le Meridian
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CRM
Stations Of Experience
Pre-Arrival
Reservations: During the reservation a preference sheet is mailed to capture the details and
to enhance the stay experience.
Airport pick-up: An airport representative is sent along with a chauffeur holding a placard
Arrival
Welcome at the lobby: Royal welcome by the guards in typical Rajasthani Attire.
Royal Welcome for Groups: Special arrangements for groups are made. A huge caravan
of Elephants, camels , horses along with a professional band is called for the reception of
the group.
ATG( Aarti, Tiki and Garlanding):
Welcome Drinks upon arrival
Check-in
Escorting
Welcome Letter
Room Orientation
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Cont
Experience during stay
Heritage walk
Special Occasion Celebration
City tour by vintage car
Cultural music and dance
Unique dinner experience
Grand Wedding
Other Facilities
Check Out
Feedback Form at time of Turn Down
Souvenir: A fragrant incense stick wrapped in a satin cloth is gifted to the
customers as a souvenir.
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SERVICE TRIANGLE
Company
Internal Marketing
Vertical Communications
Horizontal Communications
Employees
External Marketing
Communication
Advertising
Sales Promotion
Public Relations
Marketing
Direct
Customers
Selling
Customer Service
Center Service Encounters
Servicescapes
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External Marketing-Advertisement
T.V channels like
STAR NEWS,CNN
and CNBC.
Magazines like THE
OUT LOOK
TRAVELAR,GO
NOW and TRAVEL.
Business news
paper(E.T, Financial
Express, Bombay
Times)
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Internal Marketing
Taj Management Training Programme (TMTP)
Interactive Marketing
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Customer
Acquisition/Retention/Defection
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TAJ LUXURY
HOTELS
TAJ BUSINESS
HOTELS:
TAJ LEISURE
HOTELS:
TAJ PALACE,
TAJ MAHAL,
TAJ BENGAL,
TAJ WEST END
TAJ PRESIDENT,
TAJ RESIDENCY,
TAJ CONNEMARA,
TAJ BLUE
DIAMOND
TAJ BEACH
RESORT,
TAJ CULTURAL
CENTRE,
TAJ GARDEN
RETREATS
OFFER FINEST
STANDARD OF
HOSPITALITY &
SERVICE
OFFER
MULTI CUISINE
RESTAURANTS &
BEST BUSINESS
FASCILITIES
LOCATED AT
BEACH RESORTS,
PALACES, PILGRIM
CENTRES ETC.
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Positioning
Targeting
Targeting is a group of
people who have
common need, and
behavior.
Business class
Upper class
Tourists
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Points Redemption
Taj Club
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Taj Group developed the 'Taj People Philosophy' (TPP) which helped the
company boost the morale of its employees and improve service standards
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Steps In E-CRM
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Online Presence
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Travel assistance
cleaning
Doctor-on-call
Night Club
Laptops on hire
Currency Exchange
Details
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Thank you
VISIT
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