Professional Documents
Culture Documents
Submitted By:
Group 5
DETAILS OF CASE
Research and Development:1) R&D was merely a testing team and
not working on the new model. Due to
which there was no new model launched
in 2 years.
2) Investment in marketing was negligible
and brand recall was very low.
3) Customer Service needs improvement.
4) Inefficient region sales team.
DETAILS OF CASE
(Contd.)
Software
inefficient
cost. Not
trends and
System:They
were
and had high carrying
able to track customer
there supply chain.
2012
800
-8
-1
2013
882
10
-44
-5
2014
842
-4.7
-46
-5.5
2012
2013
2014
Manpower cost
%
16.3
17.3
21.5
Kit cost %
58.7
59.7
56
S &M cost %
19
20
20
Other Expenses 7
%
2012
800
-8
-1
2013
882
10
-44
-5
2014
842
-4.7
-46
-5.5
2015
860
2.12
-59
-7 of 2014
revenue
Working notes:
Loss of 2015 is calculated on the revenue of 2014 as indicated in the
question.
So loss= 842*7%= Rs. 59
2. Total cost= Revenue + loss incurred
+ 59 = 9192013
Appendix 11 = 860
2012
2014
2015
Manpower
cost %
16.3
Kit cost %
58.7
S &M cost %
Other
19
101
7
130.
4
17.3
469.
6
59.7
152
808
56
20
105
8
152.58 21.5
6
181.0
3
526.55 56
4
471.5
2
176.4
926
70.56
22
189.2
60.52 520.5
0
15.03 129.3
0
20
168.4
105. 888.3 106. 919
8
67.36
9.30
80
5
1
86
MANPOWER REDUCTION
S&M
Regional sales
Band
2012
2013
2014
15
15
15
141
141
146(-15)
Total
160
160
165
MANPOWER REDUCTION
HR
Corp hr
Gen Affairs
Regional
Ban
d
2012
3(-2)
10
10
10
5(-2)
Total
15
15
15
10
201 201
3
4
2012
2013
201
201 201
4
2012
3
4
MANPOWER REDUCTION
CFO
Corp
Region
Band
2012
2013
2014
2012
2013
2014
10
10
15(-3)
15
15
15
24
26
29(-2)
Total
42
46
56
19
19
19
MANPOWER REDUCTION
CEO TEAM
Band
2012
2013
2014
2(-1)
DEPARTMENT
2014
2015
Marketing (corp)
Sales (corp)
S&M
CEO
Regional Sales
165
(South-10
150 West- 5)
FPD Team
Refrigerator team
201
185
Gen affairs
15
15
Region
10
S&M
TOTAL
HR corp
HR
TOTAL
30
26
CFO
Corp
56
50
Region
19
19
75
70
150
150
CFO
Customer service corp
Region
TOTAL
Band
2015
Manpower Cost
Reduction
1 VP R&D
1 crore
2HR corp
50 lakh*2= 1 crore
2 HR region
3 CFO corp
15 region
sales
2 CFO corp
20 lakh*2= 40 lakh
30 lakh*3=90 lakh
TOTAL = 3.95
crore
Total Amount/No. of
Employees
Pending Increments
1 crore/ 5
20 lakhs
1 crore/ 81
1.23 lakhs
1.3 crore/153
85000
85000
Revenue Profit
Profit in
in cr
in cr.
%
Revenue Profit
Profit in cr
in cr.
%
Revenue
Profit
In cr
in %
2012
300
-2.7
405
0
95
0
2013
365
-7
-25
417
-3.6
-15
100
-4
-4
2014
350
-9
-30
401
-3
91
-4
-4
Total
1015
-6.2%
286
-2.98%
-8
-8
-63
1223
-2.21%
-12
-27
Profit
in cr
2015 350
in
Cr
Cr
in
Cr
30
9%
410
22
5.36
%
Cr
in
Cr
100
8%
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