BUSINESS PLAN

DEVELOPMENT

START UP BUSINESS

PRESENTED BY:-
ABHISHEK KUMAR
APARNA KUMARI
ANKUR
BHARADWAJ
VINAY KUMAR
 LETTER OF TRANSMITTAL
• This business plan is all about the
development of a product i.e. an
edible probiotic power.
FEATURES:
• Beneficial to digestion
• Beneficial to maintain bacterial
balance in stomach
• Enriched diet
 Table of content
• Executive summary
• Objective
• Body of plan
• Product offerings
• Market analysis
• Marketing plan
• Development plan
• Production plan
• Operation plan
• Management team
• Implementation schedule
• Financial plan
• Appendices
 Executive summary
• Costs included in this plan are on
the basis of quality and components
in need.
• This business plan is derived from a
secondary detailed market analysis.
• A buffer is included in the start-up
cost to ensure that the business is
not under financed.
• We have also determined the
traditional and non-traditional risk
associated with failure of the
product.
 Objective
• Keeping powder costs at
less than 35% of revenue.
• Promoting product concept
as a unique Product.
• Expanding our marketing
and advertising in Noida to
increase our customer
base.
 Body of the Plan
• the Industry-
Food industry
• Company
FOOD &PROBIOTIC Co.
MISSION: to provide a good
health to a common man.
VISION: Reaching every
human being to give health
benefit and building a good
relations with them.
 Product-Service Offering
• Our Product is based
on probiotic
microorganisms
which are beneficial
for human health.
• It can be easily
crystallized in the
form of powder.
• Product is packed in
Plastic bottles or
pouches.
• It can be used as
direct dosage(in
water or as it is
intake) or as an
additive.
 Market Analysis
• Presently we have an
opportunity of acquiring the
market and providing a great
product to the end customer.
• because of the pioneer
concept of probiotic powder
additive to food.
• Digestion and problem related
to stomach is common
presently so there is a need for
such product.
Target customers- every
common person.

Current market size- 3,00,000

(Short term plan for NOIDA).

Trends, and seasonal patterns

– Additive to all type of
edible items, All seasons.

the nature of competition-

Oligopolistic in terms of
probiotic products.

Expected sales and market

share-2000/month(initially).
 Marketing Plan
• Positioning of the product
• Advertising-Making people aware
about the product, what it is all
about, why it is useful and
different than other existing
products.
• Promotion in Academic
institutions, colleges schools etc.
• Campaigns in market place-malls,
common market like big bazaar,
reliance fresh etc.
 Development Plan
• Collection of microorganisms.
• Purification of probiotic
microorganisms
• Then its crystallization in the form of
solid crystals
• Then crushing it into powder.
• And packing into containers or
pouches
• Development of other species for
more stability for longer time in
contained form, and also can be
added to warm food.
* Selection of microorganisms
according to government standards.
 Production Plan
• Microorganisms can be easily
cultured and generated in labs.
• Probiotic has got a very good
response.
• Production team and marketing
team co-ordination is focused.
• Initial funding for launch of
product=Rs 1,00,000
• Setting up a small sales team of
around 5 people in Noida.
 Operations Plan
• Laboratory for
development
• Working Plant
• Machinery- like
Fomenters.
• Labours.
• Physical location- Sector
19 near atta market.
 Management Team
Key management
people(Long- term)
• Chairman & Managing Director
Founder   Entrepreneur-
• Vice Chairman-
• Chief Operating Officer-
• President-
• Chief Financial Officer-
• General Manager, R&D-
• President, Marketing-
• Group Head, HR-
 Implementation
Schedule
•
Schedule-3 months.
• What needs to be done to launch
our business-Applying 4Ps of
Marketing + packaging(5th).
• Timing required to bring it - about
1 month
• The major problems and risks-
Supply chain, initial cost of
development, Preservation,
Contamination, competitors.
 Financial Plan
Short term:
Total fund required= 5,00,000.,
Fund for development and operations/ month (for
1000 units initially)
• Production unit= 2,00,000.
• Processing=Rs 10,000.
• Packaging= Rs 2000.(=2 x 1000).
• Transportation=Rs 10,000.(NOIDA).
• Miscellaneous costs=Rs 10,000.
Promotion= Rs 30,000.
Labour cost= Rs35,000.
Saving fund=Rs 2,00,000.
 Financial Plan contd.
Long term
• Expanding the business and supply
to other regions near NOIDA.
• Establishing production units at other
places.
Appendices
 Appendices contd.
• FLAVOURS-

Lemon Orange
Publicity Material
THANK YOU