Professional Documents
Culture Documents
Business Messages
Chapter 4 - 1
Learning Objectives
Gathering information
Chapter 4 - 2
Chapter 4 - 3
Writing
Adapt to
the Audience
Compose
the Message
Completing
Revise
Produce
Proofread
Distribute
Chapter 4 - 4
Chapter 4 - 5
Planning Effectively
Providing information
Expediting writing
Minimizing mistakes
Chapter 4 - 6
Chapter 4 - 7
Specific
Your goals, audience actions, and
thoughts
Chapter 4 - 8
Chapter 4 - 9
Chapter 4 - 10
Gathering Information
Chapter 4 - 11
Informal Techniques
Consider audience perspective
Seek community input
Company reports and documents
Ask audience for input
Chapter 4 - 12
Chapter 4 - 13
Chapter 4 - 14
Provide Information
Accurate
Ethical
Pertinent
Chapter 4 - 15
Chapter 4 - 16
Oral Media
Conversations
Interviews
Speeches
Presentations
Meetings
Chapter 4 - 17
Written Media
Memos
Letters
Reports
Proposals
Chapter 4 - 18
Visual Media
Communicate fast
Clarify complexity
Overcome barriers
Expedite memory
Chapter 4 - 19
Electronic Media
Speaking
Writing
Visualizing
Chapter 4 - 20
Chapter 4 - 21
Organizing Information
Chapter 4 - 22
Helps you
Saves time and energy
Enhances your reputation
Copyright 2012 Pearson Education
Chapter 4 - 23
Chapter 4 - 24
Generating Ideas
Brainstorming
Mind mapping
Storytellers tour
Journalistic approach
Question-and-answer chain
Chapter 4 - 25
Chapter 4 - 26
Chapter 4 - 27
Organization chart
Visualize overall structure
Understand relationships
Copyright 2012 Pearson Education
Chapter 4 - 28
Chapter 4 - 29
Storytelling Techniques
The beginning
The middle
The end
Chapter 4 - 30
Chapter 4 - 31