FMCG and FMCG mar ket’s-

09
 What is fmcg ……..?

Fast Moving Consumer Goods (FMCG),

also known as CPG
Consumer Packaged Goods ,
products that have a
quick turnover , and
relatively low cost
PRODUCT CHARACTERISTICS

They are used at least once a month

They are used directly by the end-
consumer
They are non-durable
They are sold in packaged form
They are branded

CHARACTERISTICS OF FMCG IN INDIA

1.
2.Branding
3.Distribution Network
4.Contract Manufacturing
5.Large Unorganized Sector
Importance of fmcg industries
Ø low operating cost
Ø
Ø wide range of consumable goods
Ø
Ø creates large turnover

Ø solid distribution network

Ø
Ø creates tremendous job opportunities

Ø it allows to trade directly with

various traders online.
Analysis of fmcg sector
1.strength:
a. low operating cost.
b. presence of well known brands.

2.weakness:
a. “me to” products.
b. low exports levels.
3 opportunities:
a. untapped rural market.
b. rising income levels.
c. large domestic market.
d. export potential

4.Threats
a. removal of import restriction
resulting in replacement of
domestic brands.
b. tax and regulatory.
TOP 10 FMCG MARKERTING
COMPANIES

SL NO COMPANIES
1. Hindustan unilever ltd
2. ITC(Indian Tobacco Company)
3. Nestle India
4. GCMMF(Amul)
5. Dabur India
6. Asian paints(India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene & Health
10. care
Marico industries
qSunsilk Shampoo and
Conditioner
qSunsilk Silky and Straight
Shampoo
qSunsilk Care & Repair
Shampoo
qSunsilk Daily Repair
Conditioner
qSunsilk for Hair Damaged by
Daily Wear and Tear
qSunsilk Soothing Conditioner
Nestlé India is a subsidiary of Nestle S.A., world's biggest
food company and a leading Swiss giant.
Maggi noodles is a brand of instant noodles made by
Nestle.
The brand is popular in Australia, India, Malaysia,
Newzealed, Nepal, South Africa, Singapore.
Maggi 2 minutes noodles is one of the largest snack food
brand in the country & defines the instant noodle category
in the country. It is available in 4 flavors:
Ø Masala
Ø Chicken
Ø Tomato and
Ø curry
Amul formed in 1946, is a dairy cooperative
movement in india.
GCMMF is India's largest exporter of Dairy Products.
Many of their products are now available in the USA,
Gulf Countries and Singapore.
Largest Food Brand And Business In India

M il k Brand
P ouched
' s Largest
World

e s e Br and
rian Che
B igges t Vegeta
Wor ld 's
Dabur India Limited is a leading Indian consumer
goods company with interests in Hair Care, Oral
Care, Health Care, Skin Care, Home Care and
 Foods
q Apex waterproof exterior emulsion
is a water based exterior wall finish.
q Premium emulsion
provides a rich & matt finish to the
interior walls due to its super
acrylic quality.
q Apcolite premium satin enamel
q is a solvent based finish.
Fmcg market in india
FMCG in india is a wide spread market worth
$25billion(i.e 1,20,000crores Rs) in 2008-09 and
is expected to grow and reach a bench mark of
$30billion per cent during 2009-10

At a time when the economy and industry

sectors such as automobiles, aviation and
financial services are reeling from the global
slowdown, the consumer goods sector in India
has managed to buck the trend with most
companies posting double-digit growth in net
profits in the first half of fiscal 2009 backed by
healthy sales
Trend in fmcg sector over
years
As the global economic crisis consumed
nearly every sphere of business, one
industry held out against recession
through 2009 by promising to help Indians

Such volume growth was attributable to

the following factors:
o Growing consumer demand
o Rural India drives incremental growth
o Price hikes by co’s take a backseat
o New Product launches etc.
Conclusion :--
Overall, the prospects of the
FMCG sector remain good. According to Ficci, it
has grown consistently during the last three to
four years. The sector is expected to grow at 12-
15% over the next three to four years.
4th largest sector in Indian economy
Total Market size of excess us $ 25.1
billion
Demographic shift in Economy
 References
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