30 POTENTIAL

CUSTOMERS FOR
FABULYZER
NEGOCIATION SKILLS

PROFILE 1

NAME : Gustav

OCCUPATION : Student and part time worker

HOBBIES : Enjoys cooking vegan food, play videogames and loves to workout

BODY DESCRIPTION : Very fit and are in very good health

WORKOUT HABITS : Works out 4-5 times per week

NEEDS/PAIN/MISSING : Wants to stay fit and find alternative measures in order to have a variety of efficient
exercise methods

EMAIL: gustavhertzman@gmail.com

PROFILE 2

NAME : Lena

OCCUPATION : Works fulltime as a therapist and job coach

HOBBIES : Enjoys reading, taking long walks, yoga/mediation and are highly interested in all thing holistic

BODY DESCRIPTION : Normal weight for her height

WORKOUT HABITS : Practices yoga 1-2 times per week

NEEDS/PAIN/MISSING : Wishes she had more time to work out and wants to get into a better shape

EMAIL: lenahertzman@gmail.com

PROFILE 3

NAME : Victoria

OCCUPATION

: Assistant at a law firm

HOBBIES

: Enjoys going out for dinners and hang out with friends. She also loves to paint and sing, to spend time with
her boyfriend and travelling.

BODY

DESCRIPTION : Normal weight for her height

WORKOUT

HABITS : Works out at the gym approximately once very other week

NEEDS/PAIN/MISSING

: She tents to lack motivation for working out more regularly, she doesnt feel that only going to
the gym is exhilarating enough. She would therefore like to find other workout alternatives that she can combine with
the gym.

EMAIL:

victoria.leven@hotmail.com

PROFILE 4

NAME : Klas

OCCUPATION : Sales executive at a lifestyle Magazine

HOBBIES : Have a passion for food and wine. Loves to travel and live the good life

BODY DESCRIPTION : Weighs above his BMI, would be considered overweight

WORKOUT HABITS : Attempts to talk a long walk 2-3 times per week

NEEDS/PAIN/MISSING : Wants to lose the extra kilos but never been able to find an athletic activity that he enjoys.

EMAIL: klas@mediafabriken.se

PROFILE 5

NAME : Matilda

OCCUPATION : Sales person at the clothing store Zara

HOBBIES : Seeing that she is a city girl she loves to shop and spend time with friends. She is very conscious about her looks
and enjoys partying from time to time. Nonetheless she is also very attentive to her body and health, she therefore tries to
eat healthy and get regular exercise

BODY DESCRIPTION : Normal weight for her height

WORKOUT HABITS : Attempts to work out at least 2-3 times per week, either at the gym or by taking powerwalks

NEEDS/PAIN/MISSING : She misses an effective and efficient way to track her workout progress

EMAIL: matilda.struwe@gmail.com

PROFILE 6

NAME : EUGENIA

OCCUPATION : HOUSEWIFE

HOBBIES : ENJOYS READING THE NEWS AND LEARNING RELIGION

BODY DESCRIPTION : NORMAL WEIGHT FOR HER AGE AND HEALTH

WORKOUT HABITS : GOES TO THE GYM EVERYTIME SHE CAN

NEEDS/PAIN/MISSING : CANT TAKE THE TIME TO PREPARE HER MEALS

BECAUSE SHE IS ALWAYS IN CHARGE OF HER KIDS

EMAIL: EUGEJONI@HOTMAIL.COM

PROFILE 7

NAME : JONATHAN

OCCUPATION : ENGINEER

HOBBIES : TAKING LONG WALKS AND BICING IN THE MOUNTAINS

BODY DESCRIPTION : FIT BUT APPROPIATE FOR HIS AGE

WORKOUT HABITS : GOES FOR A RIDE TWICE A WEEK AT LEAST

NEEDS/PAIN/MISSING : TIME

EMAIL: LEVY@LEVY.ES

PROFILE 8

NAME : LAURA

OCCUPATION : STUDENT

HOBBIES :

BODY DESCRIPTION : NORMAL FOR HER AGE AND HEALTH

WORKOUT HABITS : WORKSOUT AND TAKES LONG WALKS TWICE A

WEEK

NEEDS/PAIN/MISSING : SOMETHING THAT MOTIVATES HER

EMAIL: LOLIGEWERC@GMAIL.COM

PROFILE 9

NAME : SARA

OCCUPATION : STUDENT

HOBBIES : HANG OUT WITH FRIENDS AND GOING DANCING

BODY DESCRIPTION : A LITTLE OVERWEIGHT FOR HER AGE

WORKOUT HABITS : GOES TO THE GYM ONCE A WEEK

NEEDS/PAIN/MISSING : SHE IS LAZY

EMAIL: SARALEVY@GMAIL.COM

PROFILE 10

NAME : CONSTANZA

OCCUPATION : PSYCHOLOGIST

HOBBIES : READING AND WATCHING MOVIES

BODY DESCRIPTION : VERY GOOD HEALTH

WORKOUT HABITS : DOES CROSSFIT TWICE A WEEK

NEEDS/PAIN/MISSING : SEIZE HER TIME FOR WORKOUT

EMAIL: CONIPANIZZI@GMAIL.COM

PROFILE 11

Name: Annette

Occupation: director

Hobbies: travelling, doing sports in the gym, meeting friends

Body description: has to work on her figure but is not thick

workout habits: goes in a gym several times a week

needs/pain/missing: misses more free time for doing sports/ for meeting
friends/ for doing trips with her husband/ to eat healthy

email: a.sitz@julius-wegeler-schule.de

PROFILE 12

Name: Lukas

Occuption: Student (Sportmanagement), works in a high class gym

Hobbies: doing sports (plays football in the first league, goes in the gym
every day, freelethics, meeting friends, goes to parties every week)

body description: very sporty figure

workout habits: does sport every day

needs/pain/missing: is frightened to loose his figure --> has a food diary, is

frightened to hurt his body by doing too much sports/ to get hurt by playing
football, is frightened to drink to much alcohol because of his figure

email: lukas.mozigemba@yahoo.de

PROFILE 13

Name: Sophia

Occupation: Student (General Management ), works in a big company in her

free time Hobbies: doing sports (goes in a Zumba-course, gym), meeting
friends, singing

body description: very thin figure (but does not have to do anything for it -->
does not like to eat healthy)

workout habits: does sport every week because she knows that it is important
for her body

needs/pain/missing: missing more free time --> she learns much for university,
she is frightened to do too much for university and less with her friends

email: sophia.schmidt@cbs-mail.de

PROFILE 14

Name: Jan

Occuption: Student (Sport and Econimics ), works as a tennis-trainer/ski-trainer

Hobbies: doing sports (likes to try everything, tennis, skiing, surfing, e.g.),
meeting friends, going to parties

body description: very sorty figure

workout habits: does sport every day because he loves doing sports/is doing
sports in university

needs/pain/missing: no pain, just want to enjoy his life --> i think he is

frightened to miss something

email: jan.sitz@web.de

PROFILE 15

Name: Christoph

Occuption: banker

Hobbies: enjoys the time with his family, supporting his children in doing
sports, traveling

body description: is not thick but has not a sporty body

workout habits: has no workout habits but goes skiing and swimming
several times a year

needs/pain/missing: is frightened to loose to much free time because of his

work

email: sitz-hilgert@t-online.de

PROFILE 16

NAME : Javier Gonzalez Ayuso

OCCUPATION : Science of physical activity and sport student and

football trainer

HOBBIES : Parkour, Football, fitness

BODY DESCRIPTION : He is in shape

WORKOUT HABITS: Do exercise 5 hours by day

NEEDS/PAIN/MISSING : For the next year he will be a personal trainer

and he wants to do her job with innovative devices

EMAIL: zeta_194@msn.com

PROFILE 17

NAME : Zuami Villagran

OCCUPATION : Nutritionist with specialty in The Control of the eating

disorders

HOBBIES : Read and cook

BODY DESCRIPTION : She have an adequate weight for her age

WORKOUT HABITS : She go to run all days

NEEDS/PAIN/MISSING : She is mother now and she needs something

that make her job easier.

EMAIL zuamiv@gmail.com

PROFILE 18

NAME : Alejandra Enriquez

OCCUPATION : She is starting her career as model

HOBBIES : Read and go to the gym

BODY DESCRIPTION : She is thin and tall, she is in shape

WORKOUT HABITS : She goes to the gym 2 hours by day

NEEDS/PAIN/MISSING : need take care with her body

EMAIL models_ale@hotmail.com

PROFILE 19

NAME : Jorge Gonzlez

OCCUPATION : personal trainer

HOBBIES : Write and read

BODY DESCRIPTION : Muscular

WORKOUT HABITS : Go to the gym 4 hours by day and go to run all

weekends

NEEDS/PAIN/MISSING : He needs to do his job easier

EMAIL jhoor_@hotmail.com

PROFILE 20

NAME : Margarita Franco

OCCUPATION : Financial Secretary

HOBBIES : play volleyball and cook

BODY DESCRIPTION : she have obesity

WORKOUT HABITS : She go to trainee volleyball once time by week

NEEDS/PAIN/MISSING : She have high pressure and needs lose weight

EMAIL bmgonzalez@cualtos.udg.mx

PROFILE 21

NAME: Charlotte

OCCUPATION: Full-time worker, very busy

HOBBIES: Likes to go out with friends, but eating is her favorite hobby

BODY DESCRIPTION: In a good shape, with just a little extra fat

WORKOUT HABITS: Doesnt go to the gym right now, but wants to find one soon

NEEDS/PAIN/MISSING: Doesnt know what series of exercise is best for her

EMAIL: Confidential

PROFILE 22

NAME: Marion

OCCUPATION: Full-time worker, pretty busy

HOBBIES: Nightclubs, party, drinking

BODY DESCRIPTION: In a good shape, very slim

WORKOUT HABITS: Goes to the gym 2-3 times a week

NEEDS/PAIN/MISSING: Wants to stay fitted

EMAIL: Confidential

PROFILE 23

NAME: Cristhian

OCCUPATION: Per-time student, lots of free time

HOBBIES: Bicycle, running

BODY DESCRIPTION: In shape, no fat

WORKOUT HABITS: Bicycle every day, runs during the weekend

NEEDS/PAIN/MISSING: Needs a gadget to indicate his progress, and his body fat

EMAIL: cristhianfelipe2012@gmail.com

PROFILE 24

NAME: Elsa

OCCUPATION: Full-time worker, pretty busy

HOBBIES: Discover new places, partying

BODY DESCRIPTION: Gained fat since she is in Barcelona

WORKOUT HABITS: Not so active, but she walks a lot (and long distances)

NEEDS/PAIN/MISSING: Would need something to measure her progress

EMAIL: Confidential

PROFILE 25

NAME: Alain

OCCUPATION: Full-time worker

HOBBIES: Car racing, nature, hunting

BODY DESCRIPTION: In a good shape, but is starting to have a beer belly

WORKOUT HABITS: Doesnt work out, but wants to find a gym to stay in shape

NEEDS/PAIN/MISSING: Needs to lose his beer belly, gain muscle

EMAIL: Confidential

PROFILE 26

NAME : Jasmine

OCCUPATION : Specialized educator 3-4 days/ week 20 hours

HOBBIES : reading, healthy & gourmet cooking, shopping

BODY DESCRIPTION : slightly overweight due to lack of exercise

WORKOUT HABITS : use to work out 6-7 times /week but now 2-3
times / week

NEEDS/PAIN/MISSING : wants to go back to her previous habits but

needs a little help to measure her progress

EMAIL: lil_jass@Hotmail.com

PROFILE 27

NAME : Andr

OCCUPATION : Retired electrician

HOBBIES : Badminton, movies, cooking, hiking

BODY DESCRIPTION : Slim figure but has recently gained abdominal fat

WORKOUT HABITS : slightly active, exercise 2-3 times / week

NEEDS/PAIN/MISSING : Needs to loose the fat due to high cholesterol

(doctor requirement)

EMAIL: innou57@Hotmail.com

PROFILE 28

NAME : Stphanie

OCCUPATION : Travel agent 4 days / week 45 hours

HOBBIES : Photography, vegan cooking, travels

BODY DESCRIPTION : Extremely thin but muscular

WORKOUT HABITS : Very active, exercise several time per day

NEEDS/PAIN/MISSING : Needs help to measure her activities in order to

keep her current weight

EMAIL: stephanieleblancb@voyagesorientation.com

PROFILE 29

NAME : Kim

OCCUPATION : Real estate agent 6 days/ week 45 hours

HOBBIES : Travelling, cooking, shopping

BODY DESCRIPTION : Overweight due to cancer ( immobilization was

required)

WORKOUT HABITS : exercise every morning 6 days / week

NEEDS/PAIN/MISSING : Needs to loose weight to be healthy again

EMAIL: kim.lalumire@gmail.com

PROFILE 30

NAME : Simon

OCCUPATION : Electro mechanic 5 days/week 45-50 h

HOBBIES : Cars modifications, racing

BODY DESCRIPTION : Very skinny, lightly muscular

WORKOUT HABITS : gym 4-5 times / week

NEEDS/PAIN/MISSING : wants to gain weight, does not know which

exercises to avoid in order to keep the weight

EMAIL: simonlapierre@live.fr

#1 TOP 10

TOP 5 BEST :

Profile 1. Gustav

Profile 4. Klas

Profile 5. Matilda

Profile 7. Jonathan

Profile 16. Javier

TOP 5 WORST:

Profile 20. Margarita

Profile 8. Laura

Profile 27. Andr

Profile 30. Simon

Profile 6. Eugenia

#2 TOP 10

TOP 5 BEST :

Profile 4. Klas

Profile 5. Matilda

Profile 10. Constanza

Profile 27. Andr

Profile 11. Annette

TOP 5 WORST:

Profile 2. Lena

Profile 3. Victoria

Profile 15. Christoph

Profile 25. Alain

Profile 30. Simon

#3 TOP 10

TOP 5 BEST :

profile 12 Lukas

profile 16 Javier

profile 17 Zuami

profile 23 Cristhian

profile 29 Kim

TOP 5 WORST:

profile 8 Laura

profile 9 Sara

profile 15 Chistoph

profile 27 Andre

profle 25 Alain

#4 TOP 10

TOP 5 BEST :

- Charlotte

- Lukas

- Marion

- Stphanie

- Cristhian

TOP 5 WORST:

- Jan

- Jasmine

- Lena

- Laura

- Eugenia

#5 TOP 10

TOP 5 BEST :

- Profile 12 Lukas

- Profile 16 Javier

- Profile 17 ZUami

- Profile 19 Jorge

- Profile 26 Jasmine

TOP 5 WORST:

- profile 3 Victoria

- Profile 4 Klas

- Profile 8 Laura

- Profile 13 Sophia

- Profile 21 CHarlotte

SMALL TALK

We want to act spontaneous everyone is different and because of

this we have to interact with each one in a different way depends on
the personality (extraverted/introverted/etc.)

Should be really a small talk to get a personal contact and the needs
and what people are missing in their live

Where do we want to meet these people? We want to meet this people

in a nice and private atmosphere f.e. network party people who
are going there want to meet other people and want to talk with them
about new ideas, want an interchange, etc. (because of this we don`t
take notes while talking to them we will summarize it after we meet
them)

QUESTIONS for CUSTOMERS NEEDS

ANALYSIS :

What is your name?

How are you?

What are you doing here?

Where are you from?

Where are you working? In which industry sector are you working?

What are you doing in your free time?

If someone says that he/she do not have much free time or activities in his/her free time, we can ask him/her: what
he/she would like to do if he/she would have enough time? What did you do when you were younger? Are you missing it?
What are you interested in and could you imagine to try this activity?

Do you have much/enough time to do/enjoy your activities/hobbies?

What do you expect for your future? Are you happy with your style of living?

Why not? What are you missing? What do you want to change?

You are not really happy but do you want to change something (or do you think that everything will go on like this)?

If someone has activities in his/her free time: What do you like about it?

Why not?

TOP 15 TARGETS

15 TARGETS THAT WE THINK ARE THE LIKELIEST TO CONVERT:

WHAT MOTIVATE US WHEN IT COMES TO SELLING TO THESE PEOPLE

AND WHY WE ARE MOTIVATED:

- Improve our negociation skills

- Because we will need to converse with strangers and get to know

them in order to target their pain or what they are missing in their lives.
Then maybe, our product could be a potential solution for them.

TOP 1 TARGET INTERVIEW

Me: Sophia, we have to search for a gym in Barcelona!

Sophia: Yes, i know. I already feel very uncomfortable!

Me: But you are thin so you dont have to think about getting fat.

Sophia: Haha you too. But we need to do something. In germany i am going in the zumba course every
week and i go in the gym, too.

Me: Why are you doing sports?

Sophia: I think Zumba is really cool and you have fun by doing it. And my father is a doctor for fitness
people ... therefrom i can do sports for free and he always tells me that it is important for my heath. I know,
that i dont have to do it because of staying thin.... It is good for your psyche and for all your organs.

Me: Do you think that you do enough sport in your free time?

Sophia: No, i dont think so... I learn very much for university and in the free time i love to spend time with
my friend and other friends. Moreover, i often have the feeling that i dont spend enough time with them.
Therefrom, i try to meet them as often as possible. Because of this, i dont have so much time for doing
sport.

TOP 2 TARGET INTERVIEW

Hi, what is your name?

- My name is Gustav Hertzman

How are you?

- I`m doing good thanks, how are you?

So can I just ask you how you heard of this place?

-Yea sure, well a friend of mine recommended this vegan store and so far I really like it. They seem to have a wide variety of product, compare to a normal supermarket.

So where are you from?

- Im from Sweden, Stockholm to be precise.

Where are you working? In which industry sector are you working?

-Im actually a student, I study at the University of Stockholm but I also work part-time at D-Store, which is a reseller for Apple products.

So what are you interest/hobbies what do you like to do during your spare time?

- I love to work out and take care of my body, so I go to the gym at least 4 times per week plus I try to take long walks as often as I can. But I also like to cook, recently Ive discover the
vegan diet and have really gotten into it, Ive now cutout all meat from my diet and hopefully soon Ill be able to live without dairy products as well.

So what is it that you like so much about it?

- I dont know, Ive since a few years now become really interested in how to live healthy. I used to poison my body with chips and coca cola regularly and now ever since Ive become
more aware and started taking better care of my body and health I just feel so much better, Im not as tired as I used to be and I find myself to be in a better mood.

But you must be pretty busy with both school and work, would you say that you still have enough time to do or enjoy your hobbies?

-Yea both school and work keeps me very busy so yea of course Id like more free time but I mange. Staying healthy and working out as much as I do takes up more time than youd
imagine so honestly I think I need to cut down on something because right now its sort of affecting my social life

So youre not fully content then with your lifestyle?

-Yes I am dont get me wrong its just that it would be cool to know what the optimal exercises are to gain the best shape possible, because then I think I simultaneously would save
time and be able to spend more time with friends and family.

TOP 3 TARGET INTERVIEW

What is your name?

Alejandra Enriquez

How are you?

Well, I am excited because in a few hours I have a fashion show

What are you doing here?

I am taking a break before to begin the makeup

Where are you from?

I am from Mexico

Where are you working?

I work in a modeling firm

What are you doing in your free time?

I like reading and exercise

What do you like about it?

When you read you can discover different worlds in each book, and the exercise make me happy and feel well

Do you have much/enough time to do/enjoy your activities/hobbies?

Yes, I have it

What do you expect for your future?

I want improve in my career like model and work with the best, after I want to buy a big house in Milan and live there.

Are you happy with your style of living?

Yes, I am so happy

TOP 4 TARGET INTERVIEW

What is your name? Jasmine

How are you? I am very good, thanks! How are you? I am fine thank you.

Where are you working? In which industry sector are you working? I am working with kids mostly handicap children.

What are you doing in your free time? I like to cook, I like to go to the gym or walk, I also read a lot and I also enjoy a good dinner with
my friends.

If someone has activities in his/her free time: What do you like about it? I like taking time for myself, it allows me to relax and focus
on every moment instead of being trapped into the everyday-rush.

Do you have much/enough time to do/enjoy your activities/hobbies? I would prefer to have more time, for sure!

Why not? Well I work a lot, I also take university classes at night so everyday I am very busy. Plus I have to cook and exercise every
2 days.

What do you expect for your future? Are you happy with your style of living? I would like to reach a balanced lifestyle as well as get my
slim figure back. I could be happier about my life right now.

Why not? What are you missing? What do you want to change? I really want to get into shape again, everything is greater when I
feel confortable in my own skin.

You are not really happy but do you want to change something (or do you think that everything will go on like this)? I already
started to hit the gym more times in a week. I also changed my alimentation. I am tracking my weight on a calendar and I also keep a
food journal. Hopefully soon I will develop a way to maximize my time so I can do other things beside eating, sleeping, working and
exercising!

TOP 5 TARGET INTERVIEW

Me: Hey Luki, whats up?

...

Lukas: Are you doing sports in Barcelona?

Me: not yet but i already applied for one gym near to my flat.

Lukas: you know that who have to do sports and that its so important for your fitness level.

Me: Yeah, i know. What about you? Is your leg okay?

Lukas: Yes, i can play football and gym is no problem, too.

Me: Sounds great ! Luki, do you miss something at the moment (except your lovable flatmate)?

Lukas: Haha, i have a new feeding plan, so i miss my sweets .

Me: You are crackbrained

Lukas: You know that i have to pay attention to my body for the pretty girls in this world

Me: If i would tell you that i know a new product which could help you by staying fit, would you be interested in it?

Lukas: You have to tell me more about it, price information... But sure, i am interested in new technology

Me: I will send you the website and we can talk about it next time!

TOP 6 TARGET INTERVIEW

What is your name? Andr

How are you? I am good and you? Very good thanks!

Where are you working? In which industry sector are you working? I am not working actually, I retired two years ago. I was
working for Hydro Quebec as a chief electrician.

What are you doing in your free time? I enjoy watching a good science fiction movie, playing badminton, reading, hiking
mountains and cooking

If someone has activities in his/her free time: What do you like about it? I just love to do whatever I want whenever I feel
like it!

Do you have much/enough time to do/enjoy your activities/hobbies? Yes, I have got plenty of time, since I retired from HQ I am
free pretty much all the time.

What do you expect for your future? Are you happy with your style of living? I am very happy with my style of living, I hope to
stay healthy to see and play with my grand children.

Why not? What are you missing? What do you want to change? Theres only one thing I need to change and it is my
cholesterol level, its a little high according to my doctor.

You are not really happy but do you want to change something (or do you think that everything will go on like this)? I will
play badminton more often and may be stay in the mountains a bit longer so I can burn this abdominal fat that came with
retirement apparently

TOP 7 TARGET INTERVIEW

What is your name?

Javier

How are you?

Fine

What are you doing here?

I am looking for a new sports clothes

Where are you from?

I am from Madrid

Where are you working?

I am study Science of physical activity and sport student and I am a football trainer

What are you doing in your free time?

I practice crossfit, parkour and football

What do you like about it?

I like it because it takes you to the limit that you can do

Do you have much/enough time to do/enjoy your activities/hobbies?

Yes, I have it, if you want you can

What do you expect for your future?

I would like studying physiotherapy and be a personal trainer

Are you happy with your style of living?

Yes, I am happy

TOP 8 TARGET INTERVIEW

What is your name? Cristhian

How are you? I am okay. you?

What are you doing here? Having classes of cinema, in 2 different schools.

Where are you from? I am from Colombia, originally, but I left Colombia 3 years ago to move to Switzerland with my wife.

Where are you working? In which industry sector are you working? I am not actually working since I am a per-time student. I want to stay focussed
on my studies.

What are you doing in your free time? I love to run and to do some bicycle, because I really have to spend some energy. I am an active guy and I
can't just stay at home, doing nothing. I also love to watch movies, learn more about cinema, take some nice pictures of Barcelona. I am an
artistic person.

If someone has activities in his/her free time: What do you like about it? I love it because I can be myself! Also, after, when I look at my work, I feel
proud of me and of what I accomplished!

If someone says that he/she do not have much free time or activities in his/her free time, we can ask him/her: what he/she would like to do if
he/she would have enough time? What did you do when you were younger? Are you missing it? What are you interested in and could you imagine
to try this activity?

Do you have much/enough time to do/enjoy your activities/hobbies? I have enough free time to enjoy what I like. For example, last weekend, I
went on a bike ride, alone, for half of the day. I was inspired and I found it was the perfect day for a bike ride.

What do you expect for your future? Are you happy with your style of living? I am very happy with my lifestyle, but I don't really think about the
future. All I know is I want to keep doing the things I like.

Why not? What are you missing? What do you want to change? I want to change my diet and switch to the vegetarian side. I want to be healthier.

TOP 9 TARGET INTERVIEW

Profile 5. Klas

How are you?

- Im good thank, a little tired though but I guess thats nothing new

So you saying youre always tired?

- Yeah feels like Ive been tired my entire life, guess I work too much, theres just so much pressure at the office. And yes I suppose I dont take care of my health the way I
should.

That doesnt sounds too good, do you do any exercise at all? Play any sport?

- Honestly not at the moment no, I try to take a long walk at least once a week but now - during winter its not very tempting because of the cold so Im afraid its been even
less than that. I know I really should start working out more regularly, not only because I want to lose a few pounds but also because I think Is be less tired.

So what do you do on your spare time then?

- I love to go out for dinners and drinks, good food and wine have always been a big passion of mine. Which is one of the reasons I ended up working for a lifestyle magazine.
Our magazine does articles about travels and food so I have the benefit of getting to travel much within the job and attend food and wine fairs on a regular basis.

Sounds like youre living the good life then. Would you say you have a good balance between your work and spare time then?

- No not at all, even if its nice to get to try expensive wine and enjoy a beautiful meal it doesnt bring you an inner satisfaction. Im in my 50s now and starting to really realize
that I need to start taking better care of my body and health since I aint getting any younger.

So bottom line you really want to start exercising more?

- Yes desperately, but the problem has always been that Ive never been able to find an activity that suits me. The thing is when I do something I like to see results, Im not
expectation to become skinny over night but seeing I have so little spare time I prefer to know whether or not the exercise will bring the result I want.

Have you ever tried using a gadget of sort, you know a device that measures your workout performance? I know of this new device called Fabulyser that actually are able to
tell you the most efficient work out measure, would that be something youd be interested in taking a look at?

- No never tried anything of the sort, but yes why not, could hurt to take a look I suppose.

TOP 10 TARGET INTERVIEW

What is your name?

Zuami

How are you?

Good

What are you doing here?

I like buying here fruits and vegetables

Where are you from?

I am from Mexico

Where are you working?

I am a nutritionist with specialty in The Control of the eating disorders

What are you doing in your free time?

Read and cook vegetarians meals

What do you like about it?

I can create a news flavors

Do you have much/enough time to do/enjoy your activities/hobbies?

Yes

What do you expect for your future?

I hope to see my children grow up healthily

Are you happy with your style of living?

Yes, I am very happy

TOP 11 TARGET INTERVIEW

Me: Hey mum, how are you? ..... Whats going on? ... Do you miss something in your life?

Annette: What are you thinking about?

Me: Dad and you are working so much. Do you have the feeling that you have to change something?

Annette: you know that i love my work but sure, sometimes i would prefer to go home

Me: what would you do than? If you would have more time?

Annette: I would like to travel more and to go to see you.. doing more sports

Me: How often do you exercises?

Annette: uhhh... As many times as i can manage it ... i think several times a week

Me: I know that you love doing sports. Why are you doing sports? Only because you like the feeling after it?

Annette: Yeah you know that you feel better after doing sports. But it is also because it is good for your health and i
have to pay attention to my body...

Me: So you would be interested in a product what would help you to pay attention to your health?

Annette: Yes, of course! But it really has to work and it should be easy operating

Me: thank you Mum... I will send you some information about this product and will explain it to you next time

TOP 12 TARGET INTERVIEW

What is your name? Marion

How are you? Top shape! What about you?

What are you doing here? I am here to work, but the most important : to have a good time!

Where are you from? I am from France.

Where are you working? In which industry sector are you working? I am working for a small office, in the industry of Marketing. I am the assistant of the
marketing director of the company.

What are you doing in your free time? Every weekend I go to some clubs here in Barcelona. I party very hard, you know! I also love to go shopping, it is one of
my hobbies.

If someone has activities in his/her free time: What do you like about it? I like to go shopping after work because it makes me feel more relax. At work they give
me so many things to do that I don't know where to begin! I also like, when it is warm and sunny, to go on the beach and relax with friends.

If someone says that he/she do not have much free time or activities in his/her free time, we can ask him/her: what he/she would like to do if he/she would have
enough time? What did you do when you were younger? Are you missing it? What are you interested in and could you imagine to try this activity?

I remember that when I was young, I was playing with my friends in the streets of my neighborhood. We were organizing dance competitions with all the kids.

Do you have much/enough time to do/enjoy your activities/hobbies?

Why not? Not really, because my job is really demanding. For example, every night when I come back to my place, I have to think about what I have to do for
tomorrow, which is not very nice. I feel like I am always at work, even if I am home.

What do you expect for your future? Are you happy with your style of living?

Why not? What are you missing? What do you want to change? I am happy with my lifestyle, just wish I had more time! I want to change my life habits and I
need to find a gym really soon, since I want to stay in a good shape. I feel like otherwise I am going to gain weight, and I don't want that.

You are not really happy but do you want to change something (or do you think that everything will go on like this)?

TOP 13 TARGET INTERVIEW

What is your name? Kim

How are you? Tired!

Where are you working? In which industry sector are you working? I am a real estate agent, I sell condos of plans.

What are you doing in your free time? I like to travel, to go at fancy restaurants, I also enjoy biking and taking long walks.

If someone has activities in his/her free time: What do you like about it? I love to see new cities and to be able to discover new
cultures. For biking and walking; Ive always liked to be surrounded by nature, theres something soothing about it that keeps me
zen.

Do you have much/enough time to do/enjoy your activities/hobbies? Why not? Not really, I work a lot and I take care of the house
so there is not plenty of time for me.

What do you expect for your future? Are you happy with your style of living? I would like to reduce my hours at work so I can spend
some more time with my boyfriend and travel around the world. I am happy with my lifestyle, although I need to exercise more.

Why not? What are you missing? What do you want to change? I need more time for myself in order to exercise and get my
slim figure back, as you know, my cancer really is what got me with all this excess fat. Now that I have completely recover, this is
what I am focusing on.

You are not really happy but do you want to change something (or do you think that everything will go on like this)? Yes I will
change my lifestyle, in fact, I already change it a little. I started using the gym in my basement. This way I can exercise every
morning before going to work, even if its not a long workout, at least Im moving right..

TOP 14 TARGET INTERVIEW

Profile 1. Gustav

Hey Gustav could you explain a little what you do for a living?

- Well Gabriella Im a student, I study at the University of Stockholm but I also work part-time at D-Store, which is a reseller for Apple products.

So what are you interest/hobbies, what do you like to do during your spare time?

- I love to work out and take care of my body, so I go to the gym at least 4 times per week plus I try to take long walks as often as I can. But I also like to cook, as
you know recently Ive discover the vegan diet and have really gotten into it, so Ive now cutout meat entirely from my diet and hopefully soon Ill be able to live
without dairy products as well.

Interesting, so what is the appeal exactly? How come youre so into it?

- I dont know, Ive since a few years now become really interested in how to live healthy. I used to poison my body with chips and coca cola regularly and now
ever since Ive become more aware and started taking better care of my body and health I just feel so much better, Im not as tired as I used to be and I find
myself to be in a better mood.

But you must be pretty busy with both school and work, how do you have time to like prepare all that vegan food or exercise that much?

- Yea both school and work keeps me very busy so its challenging from time to time but its all about prioritizing, as most things in life. However I have found that
working out this much has started to affect my social life a bit, I would actually like to have more time to see friends and so on but at the same time I want to
keep my figure so Im not really sure what to do.

So what your saying then is that youre not fully content with your lifestyle? So what exactly do you think you would need in order to be able to balance
everything?

- Yes I am dont get me wrong its just that it would be cool to know what the optimal exercises are to gain the best shape possible, because then I think I
simultaneously would save time and be able to spend more time with friends and family.

Oh you dont say, so what would you say if I told you that Ive heard of this device that does exactly that?

-Id say tell me more

TOP 15 TARGET INTERVIEW

What is your name? Charlotte

How are you? I am very good, and you?

What are you doing here? I am here in Spain for a training in my field of studies, which is international management.

Where are you from? I am from Paris, in France.

Where are you working? In which industry sector are you working? I am working for a company called VERYCHIC. My job is to assist the director in his job.

What are you doing in your free time? I go out every Friday night with my friends and roommates, otherwise, during the week, I like to watch movies at home and relax,
because my job is very stressing. I like to go to the bars, have some sangria or some beer with friends, and to eat delicious spanish food.

If someone has activities in his/her free time: What do you like about it? I like to visit new places! For example last week I went to Sagrada Familia with my friends, and I really
loved it.

If someone says that he/she do not have much free time or activities in his/her free time, we can ask him/her: what he/she would like to do if he/she would have enough time?
I would definitely go to the gym! I always have something to do (with either friends or at work), so I forget about the physical activity and its benefits.

What did you do when you were younger? Are you missing it? What are you interested in and could you imagine to try this activity? When I was a kid, like most of the kids, I
was hyperactive. Always doing some activities like bicycle, playing tag with my friends. I miss being such an active person, with a lot of free time!

Do you have much/enough time to do/enjoy your activities/hobbies?

During the weekend, I try to do the most I can do, but honestly, I am so tired during the week that I wish I had more time!

Why not? I am too tired and I just don't have the time!

What do you expect for your future? Are you happy with your style of living? I am very happy with my lifestyle, I am just wondering if it's going to be more calm one day,
because I want to have the time to exercise! It is quite impossible right now.

Why not? What are you missing? What do you want to change? I want to have the capability to go to the gym, and know what exercises I have to do to lose fat (because I love
to eat and eating + not spending all this energy = fat).

You are not really happy but do you want to change something (or do you think that everything will go on like this)? I don't know what to answer for this question other than
yes, I am very happy with my life, just wish I had more time.