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The key learning in this

presentation have been
adapted from the life of
the iconic speaker, Martin
Luther King, Jr.

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5 Keys for Effective Business

Communication
Conviction
1. Have Conviction
2. Use Symbolism &
Metaphor
3. Use Intentional Repetition
4. Be Passionate
5. Be Relevant
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1. Have Conviction
Whatever else an audience may miss,
conviction is what they will immediately
perceive if the speaker truly has it
It is not the words but the intention behind
the words that makes the message
persuasive
A communicator can have great acting
skills but can never mimic true conviction
if he doesnt really feel it within his soul
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2. Use Symbolism & Metaphor

Here are examples of Kings incredible use

of metaphors:
segregation,

referred

as

dark

and

desolate valley
racial justice referred as a sunlit path.
discontentment, referred as a sweltering
summer
freedom

and

equality

invigorating autumn
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referred

as

2. Use Symbolism & Metaphor

Symbols & Metaphors serves these

purposes:
Conveys the meaning of the words
Invokes powerful feelings and emotions
that the listener immediately associates
with it
Very useful in everyday business
presentations and in conversations
where one is selling an idea
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3. Use Intentional Repetition

During that speech, Dr. King repeatedly
used phrases like:
We will not be satisfied

Go back
With this faith
I have a dream
This was an intentional and perfectly
executed rhetoric that kept bringing the
listener back to the core idea or theme
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that is being conveyed

4. Be Passionate
History tells us that even though Martin Luther
King had some notes with basic pointers on it,
he almost never used it when he gave the
speech.
A good communicator will own what he is
trying to convey and of he or she truly believes
and knows what they are talking about, they
need not refer to any script. Their heart and
mind can convey their thoughts just as well.
This is a popular technique with business
leaders who are looking to motivate their teams
and galvanize them into action.
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5. Be Relevant
When communicating you should always be
striving to answer the question that is in the
listeners mind, What Is In It For Me?.
The promise of freedom and equality is what Dr.
King had to offer the audience and this
captivated their attention.
There is great truth in the following axiom:
People dont care how much you know
until they know how much you care.
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5 Keys for Effective Business

Communication
It is impossible to engage and influence any
audience unless you know what is on their
mind.
Gone are the days when business theory
advocated that leaders should cater only to
the mind and not to the heart.
The more personal and engaging the
conversation is the more effective it will be.
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MMM Training Solutions

Discover Your True Potential

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Mobile: +91 9677044366

Website: www.mmmts.com
E-mail: administration@mmmts.com

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