Professional Documents
Culture Documents
Strategic Alliances
Presenter: Anita Campbell
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In 1980, upstart
Microsoft partnered
with then-giant IBM.
The Microsoft DOS
operating system
was distributed with
IBMs new personal
computers.
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Cross referrals
Outsourcing to 3rd parties
Co-marketing
Online affiliate arrangements
Business partnership arrangements
Joint venture companies
Legal partnerships
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Observe competitors
If they are ahead, how do you catch up fast?
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10
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PESD to A Partnership
11
12
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14
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