Funded by

PROYECTO
INTERNACIONALIZACION

In association with

Funded by

Vision: Manizales University will be recognized nationally and internationally (Latin America)

Opportunities:
Growth of students interested in studying Marketing
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Stenghts
Weaknesses
High commitment of the Lack of information to make
board of Directors
decisions.

In association with

Funded by

Internationalizing the National and International Marketing

curriculum program of the University of Manizales in a maximum
period of 5 years
To improve the

Research

Commitment of
Directors in the
achievement of the
internationalization

Institution
al

Design a recognized mobility

programm in the National and
International Marketing career in
1 year

Curriculu
m

Mobility

program`s international
research capacity in 5
years

Teaching
Developing
Professors teaching
skills to
internationalize the
curriculum in 2
years

SECOND LANGUAGE
In association with

Funded by

Institutional

Teaching

Research

Mobility

Achieving
understanding of
the model by the
actors.

Implementing
two subjects
taught in English
Language in the
marketing
program, in a
period of time of
two years

Training 2 full-time
Professors at the
PhD level: half of
the training in
Colombia and the
other half abroad.

Mobility of 10%
of the whole
population of our
Marketing
students in a
period of time of
three years.

Commit at least
two Champions in
the process.

Improving three
syllabus under
internationalizati
on conditions in a
period of time of
a year.

3 Presentations
yearly in
different
international
events
(Professors and
students).

Update the
protocols of
security for
foreigners in a
period of time of
three months.

Creating an English
program for students,
that make them
achieve a high level
of competence of the
language as a
requirement of
graduation.

Having a
foreigner
Professor
teaching in three
different groups
during five years.

Create a research
line in Marketing
with the
Administration
Doctorade
Programm

Mobility of 20%
of the whole
population of our
Marketing
students in a
period of time of
three years.

Creating
Research line
Marketing.

Open 3 calls (one

yearly) in order
to allow our
students belong
to the research
groups being
trained to
become part of
international
In association with
networks of
research.

Establish a
permanent agenda
on
internationalization
of the curriculum in
the core curriculum
committee.

a
on

4
Budget planning for

Writing 2 cotutored

Funded by

POR QUE INTERNACIONALIZAR

Por que nuestros programas deben generar competencias laborales a nuestros
estudiantes, como la multiculturalidad, segundo idioma y pensamiento global,
variables que generan calidad profesional en el siglo XXI.

Que Internacionalizar
El Programa de Mercadeo Nacional e Internacional

Internacionalizar el currculo del programa

mercadeo de la universidad de Manizales
en un plazo mximo de 5 aos
Contexto :

In association with

Funded by

CURRICULO
INSTITUCIONAL
PARTICIPACIN DE LA ADMINISTRACIN PARA EL LOGRO DE LA
INTERNACIONALIZACIN
- Permitir la comprensin del modelo por parte de los actores (3
meses)
- Comprometer al menos 2 campeones en el proceso ( 3 meses)
- Creacin de un programa de ingles (8 crditos) que incremente el
nivel de suficiencia (3 meses)
- Agenda permanente de internacionalizacin comit central
currculo (1 ao)
- Determinar en un periodo de dos meses un presupuesto de 5 aos
para sustentar el proceso de internacionalizacin
- Mejorar la competitividad del programa ( 3aos)
- 1 NUEVO CURRICULO INTERNACIONALIZADO (5 aos)
In association with