Chanrs@ms68.hinet.

net
0955-268997
http://mypaper.pchome.com.tw/chanrs

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Source: Adapted with permission from M. B. Holbrook and R. Batra, Assessing the Role of Emotions on Consumer Response
to Advertising, Journal of Consumer Research, December 1987, pp. 404-20. Copyright 1987 by the University of Chicago.

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Source: Adapted with permission from M. B. Holbrook and R. Batra, Assessing the Role of Emotions on Consumer Response
to Advertising, Journal of Consumer Research, December 1987, pp. 404-20. Copyright 1987 by the University of Chicago.


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