Employee Engagement

Practices in Private Insurance

Sector
Punjab

HISTORYOF INSURANCEIN INDIA

1818 - First life insurance company -Oriental Life

Insurance Company (in Calcutta).

1850 - First generalinsurance company - Tritan
Insurance Company (in Calcutta)
The existing 107 insurers were amalgamated and
grouped into Five companies :1. National Insurance Company(NIC)
2. New India Assurance Company(NIAC)
3. Oriental Insurance Company(OIC)
4. United India Insurance Company(UIIC)
5. General Insurance Corporation(GIC).

Employee Engagement
What is Employee Engagement?
Lets start with what its not
Employee engagement does not mean

employee happiness or satisfaction.

Someone might be happy at work, satisfied with
their job and their pay, but that doesnt
necessarily mean they are working productively
on behalf of the organization

Definition of Employee Engagement

Employee engagement is the
emotional commitment the
employee has to the organization
and its goals.
This emotional commitment means engaged

employees actually care about their work and

their company
They work on behalf of the organizations goals

Categories of Employee
Engagement
Engaged
Not Engaged
Actively Disengaged
Engagement
Engagement
with
with
The
My Manager
High
Organization Performan
ce
Strategic
Alignment

Competency

Being An Engaged
Employee
When employees carewhen they are engaged
they use discretionary effort
desire and commitment to give their best to the

business
generate more revenue
innovative
act as advocates for the business
reduction in the rate sickness or absenteeism
behave in ways that support business values
positive impact on customer services

To win in the
marketplace you must
first win in the
workplace.
~ Former Campbells Soup CEO,
Doug Conant

Literature Reviews
Lawler and Worley (2006)
Purcell (2003)
Saks (2006)
Holbeche and Springett (2003)
Sonal Pandey Shine David(July 2013)
Sandeep Kular, Mark Gate by, Chris Rees, Emma Soane,
Katie Truss (October 2008)
Mark Attridge(June 2009)
Mehta and K. Mehta (2013),

Research Problem Statement

Employee Engagement Practices in Private

Insurance Sector in Punjab

Objectives
To understand the conceptual framework of
employee engagement practices and
involvement.
To understand employee engagement
practices in private insurance sector in
Punjab.
To analyze the need of employee engagement

RESEARCH METHODOLOGY
Research Design: structured questionnaire
Sampling Method Convenience Sampling
Sampling Frame : Sampling HDFC LIFE

INSURANCE and BAJAJ ALLIANZ.

Sampling Size 50
Data Analysis was conducted using (Statistical
Package for Social Science)

Expected Outcome Of the Study

Employee engagement drives performance by

taking care about the retention ratio of the

employees, loyalty of customers, profitability and
safety of employees.
How the above stated factors are affecting the level of job
satisfaction and employee engagement in Insurance Sector in
Punjab.
The study is expected to prove that it is important to engage
the employees for the longevity and profitability of the
organisation.