Professional Documents
Culture Documents
OPERATIONAL
INFORMATION
SYSTEMS
TASKS
OPERATIONAL IS (TPS)
OPERATIONAL IS / TPS
Information produced
Usually detailed
Highly structured
Accurate
Derived from internal sources
Produced regularly
MANAGEMENT ADVANTAGES
Increases efficiency
Run faster
Require less personnel than other manual
sys.
Several benefits
Reduced
cost
Increased speed
Increased accuracy
Increased customer service
Increased data for decision making
OPERATIONAL MARKETING IS
IT
potential cust.
Contacting cust.
Calling on cust.
Making sales pitches
Closing sales
Following up on sales
contact management
Customer call reports
Travel expense reports
sales cycle
Providing electronic catologs
Providing electronic sales presentations
PROSPECT INFORMATION
SYSTEM
of
Lists of
Lists of
Lists of
prospects
prospects
prospects
prospects
by
by
by
by
location
category
income
other classifications
expense reports
Appointment calendars
Telephone & address details
Sales letter creation & distribution
Email & fax
TELEMARKETING SYSTEMS
Use of telephone to sell
products & services
Improve productivity of sales
force
Has allowed firms to increase
sales and gain market share
while decreasing costs per sale
POINT-OF-SALE SYSTEMS
Electronic kiosks
Kiosks
Internet advertising
ASSIGNMENT
Use an Internet search tool to identify two
Contact Management software programs.
Note the features of each program, including
its cost. Create a memo to your boss, Sales
Manager, comparing the two programs,
recommending one to purchase, and
justifying the software in terms of sales force
productivity. Include the Web site addresses
you used as references.