Professional Documents
Culture Documents
MANAGEMENT OF GENERIC
DRUG STORES and DABUR
INDIA
GENERAL INTRODUCTION OF C &
D:-------
Helps to make your products in the hand
of customers easily ,cost saving and by
different ways.
Retailers – Organizations that sell products
directly to final consumers.
Wholesalers – Organizations that purchase
products from suppliers, such as
manufacturers or other wholesalers, and in
turn sell these to other resellers, such as
retailers or other wholesalers.
Industrial Distributors – Firms that work
mainly in the business-to-business market
selling products obtained from industrial
suppliers.
Agents and Brokers – Organizations that
mainly work to bring suppliers and buyers
together in exchange for a fee.
Distribution Service Firms – Offer services
aiding in the movement of products such as
assistance with transportation, storage, and
order processing.
Others – This category includes firms that
provide additional services to aid in the
distribution process such as insurance
companies and firms offering transportation
routing assistance
Cost Savings in Specialization
Reduce Exchange Time
Customers Want to Conveniently Shop
for Variety
Resellers Sell Smaller Quantities
Create Sales
Offer Financial Support
Provide Information
Generic Drug Stores
10
List of Medicines
11
DISTRIBUTION
NETWORK
CPA (CENTRAL PROCUREMENT AGENCY –
DELHI BASED)
STOCKISTS
12
MARGINS FOR DISTRIBUTION
CHANNELS
CPA 2%
DISTRIBUTORS 3%
STOCKISTS 5%
13
TERMS OF PAYMENT TO THE
SUPPLIERS
• 60 days credit from the manufacturers
who would be supplying generic drugs
• Initially 60 days of payment time
need to be given to the Distributors.
• Distributor’s responsibility to release
payment from the Stockist.
• Similarly, Stockist would release the
payment from retail outlets.
14
DABUR: Largest Indian Personal & Healthcare Company
Company
•Largest in Ayurveda•Herbal & • 3500 employees
Natural Portfolio •14 Plants
•5 Umbrella Brands •5000 Distributors
•350+ products •Retail Reach 2,500,000
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