BUSINESS OPPORTUNITY

By:
Entry India, LLC
www.entryindia.com

Russia
USA

Entry India, LLC

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China

Australia

Agenda

India and its people

Opportunity identification and making money
Real world examples
Factors for success
Showcasing of real-world projects in
Entrepreneur booklet

Note:
Topics not covered: US side of the business
(Exporting, Financing, Customs, etc.)
Entry India, LLC

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Target Audience
Small & Medium Enterprises (SMEs) and
Start-ups with products and services to sell in
India
Entrepreneurs to create or innovate unique
solutions for the Indian market
Non-Resident Indians (NRIs) who want to
establish a revenue-generating business for their
families in India
Entry India, LLC

www.entryindia.com

What comes to the mind when we

hear the word INDIA?

Outsourcing
Population
I dont know where India is on the world map
Mahatma Gandhi
Corruption
Bollywood
Slumdog Millionaire
Young population with so many wants
Everything seems to sell in India
Risk taking entrepreneurial spirit
Are people really making money there and how I can?
Where do I start???
Entry India, LLC

www.entryindia.com

India Statistics
7th largest country in the world
Population: 1.156 billion (July 2010 est.)
Worlds 4th largest economy; GDP: $1.236
trillion or $3.57 trillion (PPP)
Capital is New Delhi and Financial Center is
Mumbai
Largest English speaking nation in the world
Over 200 languages are spoken
Density: 389 persons per square km as
compared to 31 persons per square km in USA
Entry India, LLC

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India Rising Indicators

GDP Growth:

6.8% in 2009 and expected 8.5% in 2010-11

US-India Trade:

Export to India (2008): $32.44 billion, a 85% up from 2007

Import from India (2008): $39.89 billion, a 65% up from 2007

Population divide:

52% less than 25 years of age

Middle Class: 300 million

One-third households got a raise of over 20% in last 12 months

Only 2% of Indians have life or health insurance

Urbanization:

Currently 29% of population is living in cities and this will increase to 590 million by 2030
Per Capita Income

grew by 10.5% to $985 (2009-10) from $892 (2008 09)

Working Population:

180 million new job seekers will enter working age by 2020

Cities will account for 70% of the new jobs created

College Graduated Workforce: Currently 14 million

500 universities and 25,000 colleges

Requirement: Additional 800 universities and 35,000-40,000 colleges by 2020

Stock Market:

BSE index 3000 in 2003; 21,000 in 2008; 8000 in 2009; 18000 current

Less than 1% actively participate in stock market

Advertising: 134 million households have TV; Private satellite channels: 500 from 1 (2000); News & current affairs 211
Mobile Phones: current 652.42 million subscribers, 17million added in July (monthly growth of 2.66%)

Entry India, LLC

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About Indians
People do Business with People

Compete: work hard and win

Make more money, buy branded clothes, big cars, big houses
News: must know what is happening (necessarily complete or accurate)
Go to school, get a degree and a high paying job
Save and own a home
Negotiate a price and get discounts
Secretive about what they know
Relationship building
Senior to be called Sir or use Mr. as prefix to their last name
Talking, Food, Cricket, Politics
Family and sacrificing for their kids
Family run businesses
Show-off (regional)
Believe in astrology
Sensitive to religion: wont do business or accept a check during certain time of the
year
Advertisement Tag line: Brand that Americans Love

Entry India, LLC

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What Indians think About

America/Americans..?

World leader
Wants to control
Clean, pollution free
Innovators and leaders
Abundance
Superior Education
Excellent law-enforcement
Angelina Jolie
Too much process oriented
Dying consumerism
Cheap real estate
America on Sale
Who is buying in America?

Entry India, LLC

www.entryindia.com

Budding Areas of Opportunities

The following is a small sample-set of areas with opportunities to make money
Food & Beverages
roof-top farming, food processing technologies, food packaging technologies,
water treatment plants for drinking water

Home based
Home dcor products, kitchenware, bed and bath, etc.

Healthcare
setup hospitals, medical clinics, drug development industry
Medical devices/equipments, scanning and testing labs, etc.
Development of disease specific herbal products following FDA guidelines

Education
degree colleges (medical/nursing), vocational institutes
Programs to train teachers, automotive mechanics, medical technicians, etc.
Courses in upcoming fields of genetics, nanotechnologies, etc.

Infrastructure
waste management, solar and wind technologies, temperature controlled
warehouses, air and noise pollution control technologies
Towing trucks, automated parking lot technologies

Entry India, LLC

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Identifying an Opportunity:
An Example
What is the Scene
180 million entering working age in 10 years
Huge Demand/Supply mismatch in education, skills

What can be done

Setup colleges, training centers
Create programs, design new courses in upcoming
fields

Scalability or business expansion model

Franchising
Entry India, LLC

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Some Examples
with next steps

You have a product or service that you want to sell in India. For example
face cream, hand sanitizer, education service, consulting service, automated
parking lot technology, etc.
Do your research, Make a business case, Find a Distributor, Become a
Franchisor etc

You want to buy cost effective products from India to sell in US. For example
handicrafts, handlooms, rugs, jewelry, herbal medicines, etc.
Do your research, Find a Supplier or a Sourcing Agent

You want to save on your costs in US by using Indias workforce in India. For
example software development, research, legal and financial opinions, etc.
Hire an outsourcing consultant, find and select an outsourcing company

You want to start a project in India like setting up a manufacturing plant,

power plant, develop a product for Indian or US market, etc.
- Contact US dept of commerce, Find a partner company in India.

Entry India, LLC

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Example 1
Recommended steps
Example 1: I want to sell Hand Sanitizer Gel in India
(the following depends on the size of your project and your expectations from India)

Call US Commercial Service Office (USCS) in India and give them your requirements
I need to have a feasibility report that presents the market size for the product, competition, pricing models, market
development, distribution network and supply-chain recommendations, logistics and shipping arrangements,
expansion strategies and revenue repatriation.

USCS will recommend consulting companies that can create a feasibility report

You would select one of the consulting companies based on cost, location, previous clients. Etc.

Based on the recommendations of the report, you would proceed further or end the project

If proceed further: Call US Commercial Service Office to find and select a distributor
Pay the fees ($350 minimum) to USCS

Based on recommendations by USCS, visit India and do one-on-one meetings with the prospective distributors in
presence of an official from USCS office

Select the distributor of your choice and finalize terms and conditions with the distributor (USCS plays no role in this part)
Call Entry India, get a Lawyer recommendation and sign a legally binding agreement

Start your project and make MONEY

Entry India, LLC

www.entryindia.com

12

Success Factors

Time and Patience

Right Expectations
Well defined agreements
Clear Strategy
An Indian on your side

Entry India, LLC

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13

When Dealing with an Indian

Partner
Check for

Reliability: Testimonials with Client verification

Ethical Practices
Commitment to work/doing business
Cooperation with partner
Fair and responsiveness to employees

Show that you have multiple options open

You are in the game for long time
Willingness to come to India
Build relationship
Entry India, LLC

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Pay Special Attention to

Scams, crime and corruption (82nd in
Corruption Index)
IP infringement
Resolution of disputes, court settlements

Entry India, LLC

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Resources

India Business and Travel Guide by Entry India

Camille E. Sailer, Esq., Director of

International Trade, NJEDA
Sidney Simon, Special Agent in Charge Office of Export Enforcement
Regina Gordin, Business Development
Officer Export - Import Bank
Abdul Quader Shaikh, Ph.D., Senior
International Economist, US Commercial
Service

Download more presentations on Doing

Business in India, Financing in US, US side of
Export control and more from entryindia.com

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THANK YOU

Entry India, LLC

www.entryindia.com

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