Professional Documents
Culture Documents
ManagersandDecision
Making
A decision refers to a choice made between alternatives.
Canwemakebetterdecisions?
DecisionProcess
Decision makers go through a fairly systematic process.
Define
the
Process or Problem
Develop
Alternative
Courses of Action
Select
The Best
One
Review It
Act on it
Strategic management
Tactical management
Operational management
Structured decisions
Semi-structured decisions
Unstructured decisions
DecisionComplexity
Decision making ranges from simple to very complex decisions that
fall along a continuum that ranges from structured to unstructured.
Structured processes refer to routine & repetitive problems with
standard solutions. While Unstructured are "fuzzy," complex problems
with no clear-cut solutions.
Obj ective
Str ategic
Pr obl em
Compl ex
Impor tant
Semi
str uctur ed
Tactical
Oper ational
Unstr uctur ed
Infor mation
Repetitive
Str uctur ed
Oper ation
Mul ti
Dimensional
OLAP
Its been
done befor e
Day to Day
Repor t
Management Information
Systems (MIS)
MIS
MIS
DSS
DSS
DSS Components
DSS Components
Statistical modeling
Optimization models
Forecasting models
Capabilities of DSS
What-if analysis
Sensitivity Analysis
Goal-seeking analysis
Optimization analysis
DSS-MIS
DSS
UsesdatafromTPS,MIS,and
MIS
UsesdatafromTPS.
externaldata
Interactive
Notinteractive
Emphasisonmodels.
Pre-specified,fixedformat
Assumptions,displaygraphics.
Notfixedformatreports.
reports
Supportssemi-structuredand
Addressesstructuredand
unstructuredproblems
semi-structuredproblems
Data Visualization
A geographical information system (GIS) is a computerbased system for capturing, storing, checking, integrating,
manipulating, and displaying data using digitized maps.
Every record or digital object has an identified geographical
location. It employs spatially oriented databases.
GIS software uses geographic information tying data to
points, lines and areas on a map.
GIS software simplifies the analysis and visualization of
information about entities whose physical location is
important.
GIS can be used to support decisions that require
knowledge about the geographic distribution of people or
other resources in scientific research and resource
management.
GIS (Contd)
GIS Applications
Company
Whattheapplicationdoes
PepsiCo,Inc.
Sears
CellularOneCorp.
Toyota,GM
SunMicrosystems
Wilkening&Co.
(consulting
services)
EIS (contd)
EIS:
supported by graphics
EIS (contd)
EIS (contd)
EIS (contd)
EIS (contd)
EIS (contd)
BENEFITS:
FLEXIBILITY
ABILITY TO ANALYZE, COMPARE,
HIGHLIGHT TRENDS
GRAPHICS HELP EXPLORE SITUATION
MONITOR PERFORMANCE
TIMELINESS, AVAILABILITY OF DATA
ALLOWS PROMPT ACTION
Data mining
Artificial Intelligence
AI
MajorareasofAI
ExpertSystem. It is an attempt to
mimic human experts. It is decisionmaking software that can reach a level
of performance comparable to a human
expert in some specialized and usually
narrow problem area.
Expert System
Neural Networks
Robotics
Artificialneuralnetworks(ANNs)
simulate massive parallel processes
that involve processing elements
interconnected in a network.
Natural
Language
Processing
Cognitive/Learning
Science
Visual & Auditory
Processing
AI
Major areas of AI
1.Cognitivescience: It is based on
research in biology, neurology,
mathematic and many disciplines. It
focuses on researching how the
human brain works and how human
think and learn.
Its major applications are intelligent
agents, neural networks, and fuzzy
logic.
Intelligent agents
ANN
ANN
ANN
Fuzzy Logic
Fuzzy Logic
Ex: CAD.
Expert Systems
Expert systems