Professional Documents
Culture Documents
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Domestic Marketing
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Market Focus
Domestic
Orientation
Ethnocentric
Focused on Domestic
Customers
Export Marketing
Market Focus
Market Focus
Name of Institution
Orientation
Ethnocentric
International Marketing
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Market Focus
Orientation
Polycentric Orientation
Multinational Marketing
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Market Focus
Consolidation of operations on
regional basis
Gains from Economies of Scale
Orientation
Regiocentric
Market Focus
Domestic
Global
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Market Focus
Orientation
Geocentric
Trade Theories
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Benefits of Trade:
1. Theories of Smith, Ricardo, H.O.
- Common sense--Easy to understand.
-Difficult to understand
Why buy products which a country is able to produce
for itself
(US exports of space craft and import of textiles.)
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Pattern of Trade
-Some aspects of trade are easy to understand
Climate and natural resources endowment explain why
Ghana exports cocoa
Brazil coffee
S.A. ---oil
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.
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IPLC Concept
Name of Institution
Innovation
Overseas Innovation
Maturity
World-wide imitation
Decline
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