CORPORATE SOCIAL

RESPONSIBILITY
Meaning :
Corporate initiative to assess and take responsibility for the
company's effects on the environment and impact on social welfare.
The term generally applies to company efforts that go beyond what
may be required by regulators or environmental protection groups.
Corporate social responsibility may also be referred to as
"corporate citizenship" .
Some

notable examples:

Ben

& Jerry's, which started the Ben & Jerry's Foundation and
donates 7.5% of profits to charitable causes
Kenneth

Cole, which has supported AIDS awareness and research

Pedigree,

which distributes grants and food to animal shelters.

NEED FOR SOCIAL

RESPONSIBILITIES IN A
BUSINESS ENTERPRISE
Following are the need for CSR in the
business enterprise:
Iron

law of responsibility.

Long

run self interest.

Better

public image.

Avoiding

government regulation or control.

Effective

use of resources and power.

Conversion

of resistance of resources and

power.
Minimizing

environmental damage.

COPORATE SOCIAL
RESPONSIBILITY OF INFOSYS

INTRODUCTION
Public

sector IT Company.

Capital

of over US$ 4 billion and market capital of

over US$ 27 billion.
Over

105,000 employees.

Global

offices in 30 countries.

Development

Centers in India , US, China,

Australia, Canada and many more.
1st

IT Company in India to be listed in NASDAQ

( INFY).

Headquarters
of Infosys in
Bengaluru

ESTABLISHMENT
Founded

on 2 July 1981 in Pune by N. R.

Narayana Murthy and six others
Infosys

Consultants Pvt Ltd. in Model Colony,

Pune.
Initial
First
First

York

Capital US$ 250 , INR 10,000

Employee N.S.Raghavan.

Client - Data Basics Corporation, in New

MILE STONES. . .
In 1987 Infosys got its first foreign
client.
In 1993, Infosys became a public limited
company and received ISO 9001/TickIT
certification.
In 1999, Infosys crossed $100 Million
and was listed on NASDAQ.
In 2006, Infosys completed 25 years of
its existence and its revenues crossed $
2 billion.
Today Infosys has more than 50,000
employees and has presence in more
than 20 countries across the world. Its
corporate headquarters is in Bangalore.

CSR IN INFOSYS
Philanthropy: The Infosys way:
Having

founded the Infosys foundation, the company

strengthened its commitment to social causes like aiding
the destitute and the disadvantaged people.
One

percent of Infosys profit goes to the foundation

annually(post taxation).
The

foundation emphasizes on healthcare, education and

promotion of arts & culture.
In

2003-04 Infosys initiated 3 social programs to improve

the computer literacy among rural people, including the
teachers in those areas
Along

with Microsoft, Infosys launched a program,

computer@classrooms, giving away old computers to
educational institutions.

INFOSYS FOUNDATION
The foundation was started as a support to the
underprivileged in the society in Karnataka (1996).
Today

the operations extend to the sates of

Andhra Pradesh, Tamil Nadu, Maharashtra, Orissa &
Punjab.
The

foundation focuses on improving healthcare,

education and basic facilities in the society.
Health

Care: constructed hospitals, donated

expensive equipments and distributed medicines
for free.

INFOSYS FOUNDATION
Social

Rehabilitation & Rural Upliftment:

constructed orphanages, girls hostels, shelters
and undertook various initiatives to help the
needy.
Learning

& Education: undertook A Library

for Every School, the largest education
program in India. Provided scholarships and
even constructed schools in rural areas.
Arts

& Culture: donated cassettes & players

in Karnataka, held puppet shows and
encouraged artists to perform.

OTHER MAJOR
CONTRIBUTION
Glance at CSR activities done by
INFOSYS in 2013:
Social

responsibility:

A.

A special loan scheme of us $917 for India

based differently-abled employees to
purchase life enhancing products

B.

Had set up InFLUENCE (Infosys Framework

for Learning Using External Community
Engagement), a framework to recognize
the volunteering efforts of our employees.

C.

The Parishudh Initiative has helped over

11,000 rural families and 60 schools and 6
districts karnataka

D.

Donated $3000 to the New Jersey Relief

Fund to help the victims of super storm
sandy

E.

Over 23000 , employees made use of

consultations, health checks and wellness
session during the HALE week Feb

OTHER MAJOR
CONTRIBUTION
Resource

Intensity:

A.

2 million sq.ft of Infosys building

have the highest level of green
house certificate.

B.

Reduced water intensity by 40%

C.

Sourced 58 million of electricity from

renewable source of energy.

Green innovation :

A.

Enabling good water management in

India assisting WBCSD.

B.

Partnering with India post to develop

applications that distribute social
benefits through its country wide
postal network.

C.

Helped Indian IT dept set up its

Centralized Processing Centre for efilling of tax returns.

CSR ACTIVITIES OF INFOSYS

AWARDS AND ACCOLADES

Awards that Infosys received in
2013
A.

Ranked 19th in Forbes survey

magazine of innovative
companies.

B.

Ranked globally first for cg

practices by IRGR.

C.

Recognized as one of the

Achievers 50 most engaged
workplace in the US

HUMAN RESOURCE
MANAGEMENT STRATEGY :
INFOSYS
Since

Infosys is in knowledge-based industry,

it focuses on the quality of the human
resources.
Out

of total personnel, about 90 per cent

are engineers.
At

the entry level, it emphasizes on

selecting candidates who find the
companys meritocratic culture
satisfying, superior academic records,
technical skills, and high level of learn ability.

HUMAN RESOURCE MANAGEMENT

STRATEGY : INFOSYS
Emphasizes on training and development of its
employees on continuous basis

Spends about 2.65 per cent of its revenues on

up gradation of employees skills,

Spends

its revenue on around 50% as employee

costs
.

In spite of thousands of people joining every

month, Infosys has been able to maintain its
training standard.

CONCLUSION.
In conclusion, Thefindings ofthis study
A.

provideinsights into an area of growing concern

of firms towards society.

B.

Great effort are being taken by firm for the

achievement ofbusiness goals and marring the
business goals with social responsibility
practices.

C.

As per the changing market demands need of

the hour is for the development of
CSRframeworkthathasbeenimposedbythe
government

THANK YOU.