Professional Documents
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UNILEVER
OLEH:
ADIB ARIFIYANTO
NOVIANA DARMANINGSIH
TRY ANDRIANTO
Fast facts
173,000
employees
20 nationalities
among our top
tier managers
89 million
invested in
community
programmes
worldwide
51 billion
sales in 2012
264
manufacturing
sites worldwide
Our people
People are the heart of our
business.
Business Model
Model Bisnis yang diterapkan oleh Unilever adalah
pertumbuhan yang berkelanjutan.
Input
Output
BUSINESS STRATEGY
Strategi yang diterapkan di
Unilever dinamakan Strategi
Kompas
Competitor
Competitor Utama
Competitor Lainnya
Unilevers Approach to
Open Innovation
Case study
Misi
We will develop new ways of
doing business that will allow us
to double the size of our
company while reducing our
environmental impact.
Unilevers Compass
Strategy
BIGGER
BETTER
FASTER
INNOVATION
Innovation
Unilever is a world leader in
research and development (R&D).
Competitive advantage
through an integrated
R&D programme.
revolutionises bouillon
with a format that
provides a more
authentic bouillon.
Uses proprietary
NutriumMoisture
technology, earning its
scientifically-proven
claim to provide
effective natural
nourishment.
Open Innovation
Developments in science and
technology
Changing consumer demand and
new markets
Partnerships with suppliers and
universities
The rise in importance of developing
and emerging countries
Social media - customer push
rather than consumer research
Definisi
The Open Innovation paradigm assumes that
firms can and should use external as well as
internal ideas, and internal and external paths
to market, as they look to advance their
technology. Open Innovation assumes that
internal ideas can also be taken to market
through external channels, outside a firms
current businesses, to generate additional
value. Chesbrough-
Benefit
Open innovation model describes
new ways for companies to capture
value both through using and
adapting external innovation and
through external routes for the
exploitation of internal technical
developments
Open Innovation at
Unilever
1. Research and Development
Discov
er
Deploy
Design
Outside Incubation
Policy
co-creation
Unilever looks
for companies
with
complementary
capabilities and
form enduring
relationships
Background
SWOT
Strength
Strategi promosi Unilever yang
efektif
CSR yang kuat
Market leader consumer good
SDM yang handal
Meningkatnya pangsa pasar
Memiliki hubungan yang erat
dengan pemasok, konsumen, dan
distributor
moto operational excellent with no
compromise on quality
Weakness
Birokrasi yang panjang karena
kebijakan sentralisasi
Lambatnya konsolidasi intern
Rendahnya respon pasar terhadap
produk tertentu
Unilever memiliki struktur matriks,
yang terdapat beberapa tantangan
yang mesti dihadapi
Threats
Opportunities
Tingginya kepuasan konsumen
Luasnya potensial market
Tinggi dan stabilnya tingkat
kesetiaan masyarakat terhadap
produk consumer good
*bagi yang