STRATEGIC OPEN INNOVATION:

UNILEVER

OLEH:
ADIB ARIFIYANTO
NOVIANA DARMANINGSIH
TRY ANDRIANTO

Creating a better future every day

PT Unilever Indonesia Tbk merupakan
salah satu perusahaan Fast Moving
Consumer Goods (FMCG) terkemuka di
Indonesia. Rangkaian produk Perseroan
mencakup produk Home & Personal
Care serta Foods & Refreshment
ditandai dengan brand-brand
terpercaya danternama di dunia

Fast facts

173,000
employees

20 nationalities
among our top
tier managers

89 million
invested in
community
programmes
worldwide

51 billion
sales in 2012

More than 190

countries
in which our
products are sold

264
manufacturing
sites worldwide

Our people
People are the heart of our
business.

Menciptakan lingkungan kerja yang

dapat mengeluarkan seluruh
potensi pekerja
Pekerja Unilever terdiri dari
beberapa bangsa dengan budaya
yang berbeda-beda

Business Model
Model Bisnis yang diterapkan oleh Unilever adalah
pertumbuhan yang berkelanjutan.

Input
Output

Merek, orang-orang, Operasi

Pertumbuhan yang berkelanjutan

Dampak lingkungan yang lebih
rendah
Dampak sosial yang positif

BUSINESS STRATEGY
Strategi yang diterapkan di
Unilever dinamakan Strategi
Kompas

Compass winning with

pillars:
Winning with brands and
innovation
Winning in the market
place
Winning through
continuous improvement
Winning with people

Competitor

Competitor Utama

Competitor Lainnya

Unilevers Approach to
Open Innovation

Case study

 Unilever is a large and successful multinational

company, with a focus on sustainable growth and
a long history of successful innovation
Menyediakan produk kebutuhan sehari-hari :
Personal Care
Homecare
Refreshments
Food

Misi
We will develop new ways of
doing business that will allow us
to double the size of our
company while reducing our
environmental impact.

Unilevers Compass
Strategy
BIGGER
BETTER
FASTER
INNOVATION

Innovation
Unilever is a world leader in
research and development (R&D).

891 million invested

in R&D in 2009
At least 250 new
patent applications
filed each year
A portfolio of more
than 20,000 patents
and patent
applications

Competitive advantage
through an integrated
R&D programme.

More than 6,000 R&D

professionals
6 strategic R&D
laboratories delivering
groundbreaking
technologies
31 major development
centres developing and
implementing product
innovations
92 locations around the
globe with R&D teams

Innovation driving growth 3

Focused efforts that swiftly
bring bigger innovations to
market.

Knorr Stock Pot

Small & Mighty

Dove Body Wash

revolutionises bouillon
with a format that
provides a more
authentic bouillon.

is the industrys first

super-concentrated
liquid detergent, using
one-third of the
packaging, one-third of
the water and one-third
of the transport of
dilute liquids.

Uses proprietary
NutriumMoisture
technology, earning its
scientifically-proven
claim to provide
effective natural
nourishment.

Open Innovation
Developments in science and
technology
Changing consumer demand and
new markets
Partnerships with suppliers and
universities
The rise in importance of developing
and emerging countries
Social media - customer push
rather than consumer research

Definisi
The Open Innovation paradigm assumes that
firms can and should use external as well as
internal ideas, and internal and external paths
to market, as they look to advance their
technology. Open Innovation assumes that
internal ideas can also be taken to market
through external channels, outside a firms
current businesses, to generate additional
value. Chesbrough-

Benefit
Open innovation model describes
new ways for companies to capture
value both through using and
adapting external innovation and
through external routes for the
exploitation of internal technical
developments

Open Innovation at
Unilever
1. Research and Development

Discov
er

Deploy

Design

Modes of Open Innovation at

Unilever
The Flow of Ideas
from Outside

Ideas flow into

Unilever from
elsewhere
Ideas coming
from this route
are mainly
technology
focused.

Outside Incubation
Policy

Delivered by the New

Business Unit
The new Business Unit find
entrepreneurs who want to
build businesses in areas of
interest to Unilever
The technology is then
licensed to the
entrepreneur who
subsequently builds the
business outside of
Unilever

co-creation
Unilever looks
for companies
with
complementary
capabilities and
form enduring
relationships

Background
SWOT

Strength
Strategi promosi Unilever yang
efektif
CSR yang kuat
Market leader consumer good
SDM yang handal
Meningkatnya pangsa pasar
Memiliki hubungan yang erat
dengan pemasok, konsumen, dan
distributor
moto operational excellent with no
compromise on quality

Weakness
Birokrasi yang panjang karena
kebijakan sentralisasi
Lambatnya konsolidasi intern
Rendahnya respon pasar terhadap
produk tertentu
Unilever memiliki struktur matriks,
yang terdapat beberapa tantangan
yang mesti dihadapi

Threats
Opportunities
Tingginya kepuasan konsumen
Luasnya potensial market
Tinggi dan stabilnya tingkat
kesetiaan masyarakat terhadap
produk consumer good

Adanya kenaikan biaya bahan baku

pemalsuan dan penyelundupan
produk dari China
Adanya campaign against unilever
oleh greenpeace
Produk pesaing dengan harga lebih
rendah

Terima kasih & *selamat

menikmati ...

*bagi yang