Gamification

Gamification &
Marketing
Presented by caritas83
INTRODUCTION
Gamification incorporates fun and an element of competition to a marketing

strategy
What Is Gamification ?
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Put a relevant subtitle in this line
Gamification incorporates fun and an element of competition to a marketing strategy
Gamification is the use of

game thinking and game
mechanics in non-game
contexts to engage users in
solving problems and increase
users' self contributions
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WHY GAMIFICATION
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Interactive
Marketing
Exciting
Feel Involved
Style
Four Elements Gamification Marketing
Challenges
Understanding Player
Marketi
ng
Badges as a Reward
Having Fun
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nisl ut aliquip ex ea commodo consequat.
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Gamification Marketing User
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Dominos
Incorporated gamification in
to their mobile pizza ordering
app. Users can shake their
Droid or iPhone if they dont
know what they want to order
and the app with pick the
toppings
Moosejaw
Looking for a unique way to
drive sales, clothing company,
Moosejaw gamified the way
they do e-commerce by offering
items for low prices that went
up throughout the day creating
a sense of urgency for
01
02
03
Popchips
Teamed up with app
company Kiip to offer bags
of Popchips as prizes when
players get to a certain
level in mobile games.
MARKETING
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Ways to interact
consumers
with
Create relationships
What Is
Marketing
Social media
contests
Identify their audience
interactions
and
Marketing Types
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Social Media
Copy Writing
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Photography
Code

Audio Productions

Films
MARKETING IDEA
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BULB
DESIGN
POWER
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SETTING
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RESULT
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Are Gamification Tactics The Next Big Things?
Only time will tell, but one thing is for certain;

when brands such as McDonalds, Toyota, Nike,
Volkswagen, Coca-Cola, Heineken and Mini all are
developing tactics based on these principles, its
situation that is at the very least worth paying
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Gamification Rise In
Popularity
A lot can be explained by simple
demographics A generation of
Millennials are now in the workforce,
and this is a generation who grew up
playing interactive games. - Simon
Forbes
According to Nielsen 68% of

Millennials own a game console,
76% own smartphones and 73%
own a laptop, so its a generation
comfortable
with
games,
interactivity and technology.
MARKETING TO SUCCESS
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01
Creative
Solution
HTML
WEB
Creative
02
Creative
03
04
Creative
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the industry's standard
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TYPE OF MARKETING
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Here are some of

the most popular
and effective
types of
marketing
Marketi
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Affinity
Partnership
Marketing, this
technique links
complementary
brands
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Crossmedia
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Digital
Uses various
digital devices like
smartphones to
inform customers
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INFORGRAPHIC
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Interactive
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Gamification
In NutShell
HTML Design
Code
Virality
Why Gamification Works
Roughly 70 percent of companies trying to make big changes

to their operations fail--not because the strategy itself was
bad, but because they couldn't engage their employees (or
customers) enough to get on board,. - Gartner.
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Four Elements Gamification Marketing
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Presenti
ng Four
element
s you
should
be
aware of
when
you
consider
a
gamifica
tion
marketi
ng
strategy
for your
busines
s:
Understanding Player
Types
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1500s
Organizational Goals

1500s
Tactics and
Gamification

1500s
Users Needs and

Goals

1500s
GAMIFICATION SOCIAL MEDIA
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Facebook
Tumblr
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Linkedin
soundcloud
Twitter
Gamification
YouTube
Path
Google +
Pinterest
GAMIFICATION POWER MARKETING
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ORDINARY
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VIDEO
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GAMIFICATION
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GAMIFICATION MODELS
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01
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02
03
04
G RA
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IN
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HI
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AP
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FO
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HI
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G
A
FO DAT
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D
H IC
P
A
GR
O
INF
THE MARKETING
MIX
FOUR GAMIFICATION ELEMENT
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User Involve
Interactive
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Real User
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GAMIFICATION DESIGN PROCESS

A look at our lifecycle flow
Define
Ideate
You must begin defining user needs,
what goals you plan to accomplish
and how you plan on positioning
yourself within the competition.

TEXT DIAGRAM
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MARKETING
MODELS
Prototype
Build
There are many variations of passages of
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have suffered alteration in some form, by
injected humor, or randomized words
which don't look even slightly believable.
If you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't
anything embarrassing hidden in the
middle of text.
There are many variations of

passages of Lorem Ipsum available,
but the majority have suffered
alteration in some form, by injected
humor, or randomized words which
don't look even slightly believable. If
you are going to use a passage of
Lorem Ipsum, you need to be sure
there isn't anything embarrassing
hidden in the middle of text.
Solution
There are many variations of passages of Lorem Ipsum
available, but the majority have suffered alteration in
some form, by injected humor, or randomized words
which don't look even slightly believable.
If you are going to use a passage of Lorem Ipsum, you
need to be sure there isn't anything embarrassing hidden
in the middle of text.
MARKETING PLAN
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This is a placeholder text. All

phrases can be replaced with
your own text.
Step
1
Step
2
Step
3
Step
4
All phrases can be replaced

with your own text.
The text is meant only to demonstrate

how your own text will look when you
replace
This is a placeholder text. All
phrases can be replaced with
your own text.
FOUR ELEMENTS OF GAMIFICATION

standard dummy text ever since the
1500s
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1500s
1500s
1500s
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OUR BUSSINESS PLAN
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STEP
01
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02

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STEP
03
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SALES BEFORE AND AFTER GAMIFICATION
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100%
100%
100%
90%
90%
80%
80%
70%
70%
60%
60%
90%
80%
Video
50%
Web
Des ign
40%
70%
60%
Video
50%
Web
40%
Des ign
30%
30%
20%
20%
20%
10%
10%
10%
0%
0%
0%
February
March
April
January
February
March
April
2012
2013

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industry's standard dummy
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Web
Des ign
40%
30%
January
Video
50%
January
February
March
April
2014
GAMIFICATION ROI
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37500
37469
37438
37408
37377
10
20
30
40
50
60
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70
MEET OUR TEAM

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31
MEET OUR TEAM
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Julia
Smith
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Jason
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Peter
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Sasso
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MEET PETER
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About Peter
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Lorem Ipsum has been the industry's standard dummy text ever since the
1500s, when an unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting.
Skill
98%
Peter
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has been the
dummy text
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Wordpress
50%
Adobe Muse
70%
Illustrator
75%
Photoshop
FULL ICON SET
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CHART GRAPHIC
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Web
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Design
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PROPAL COMPANY
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MODELS
INFORGRAPHIC MDELS
01
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CREATIV
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SMART DIAGRAM
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HTML DESIGN
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TEXT DIAGRAM
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CREATIVE INFORGRAPHIC
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01
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CREATIVE TIMELINE
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TEXT DIAGRAM
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add your
text. add
your text.
add your
text. add
your text.
add your
text. add
your text.
add your
text. add
your text.
add your
text. add
your text.
add your
text. add
your text.
WEB
DESIGN
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add your
text. add
your text.
add your
text. add
your text.
add your
text. add
your text.
FASHION
INFORGRAPHIC
MODELS
TEXT DIAGRAM
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Brainstorm
Conceptualization
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tincidunt.
Revisions
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CHART

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0
1
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text. Click here to add
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add your text.
0
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add your text.
0
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add your text.
0
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add your text.
DIAGRAM LAYOUT SAMPLE
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B
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SUCCESS FULLY ON TARGET
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HTML

text.
text.
text.
1
2
3
4
DESIGN
text.
text.
text.
MAKETTING
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SUCCESS ON TARGET
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Web Design
2
3
4
5
6
HTML Design
Fashion Design
Graphic Design
Web Design

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INFORGRAPIC MODELS
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Maketting
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text ever
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LAYOUT WITH CHART
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48 %
Man
36 %
Woman
26 %
Kid
Description
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LAYOUT WITH CHART 01
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Sales
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10%
10%
60%
20%
Description
Description
Description
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
CIRCULAR INFORGRAPHIC
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CREATIV
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COMPANY GRAPHIC
caritas83
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Web Design
text ever since the 1500s,
when an
HTML Design

when an
Maketting

when an
DIAGRAM LAYOUT SAMPLE
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Data Measured In
Different Units
Sanity Check
The Results
What Other Data

Theories To
Sets To Use With It?
Be Explored
Story
Breaking News
Share
Data
Just Publish
What Does The

Data Mean
Unnecessary
Columns Of Data
Perform
Calculations
On The Data
Spread
Sheets
Output
Merged
Cells
Send Data
Recurring
What To Compare
Events
Or Show Change
Recalculate
If Needed
Data In Wrong
Format
Our Graphics
Team
Google
Fusion
Table
Free Viz
Tools
PIE CHART
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25%
25%
25%
25%
25%
DIAGRAM LAYOUT
caritas83
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Inforgraphic Models :
1. Lorem Ipsum has been the industry's.
MAKETTING
01
WEB DESIGN
02
2. Lorem Ipsum has been the industry's

3. Lorem Ipsum has been the industry's.
03
4. Lorem Ipsum has been the industry's
CODE
04
HTML DESIGN
INFORGRAPHIC MODELS
caritas83
caritas83.COM
03
Lorem
ipsum
Lorem ipsum
02
Lo rem
ipsum
Lorem Ipsim
01
Lorem
Ipdum
Lorem
ipsum

amet, consectetur
adipiscing elit. Curabitur
elementum posuere
pretium. Quisque nibh
dolor

Curabitur elementum posuere
pretium. Quisque nibh dolor,
dignissim ac dignissim ut,
luctus ac urna.
INFORGRAPHIC OPTIONS
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caritas83.COM
01
NET WORK
02
WEB
03
DESIGN
04
FASHION
Lorem ipsum
Lorem ipsum has been the industry's
1500s, when an unknown.
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum

consectetur adipiscing elit



CREATIVE TIMELINE
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PPT www.1ppt.com/moban/
www.1ppt.com/hangye/
PPT www.1ppt.com/jieri/
PPT www.1ppt.com/beijing/
PPT www.1ppt.com/xiazai/
www.1ppt.com/powerpoint/
Word www.1ppt.com/word/
www.1ppt.com/ziliao/
www.1ppt.com/fanwen/
www.1ppt.com/jiaoan/
WEB DESIGN
PPT
PPT www.1ppt.com/sucai/
PPT www.1ppt.com/tubiao/
PPT
Excel www.1ppt.com/excel/
PPT www.1ppt.com/kejian/
www.1ppt.com/shiti/
Inforgraphic Models
HTML DESIGN
MAKETTING
FASHIONS
CODING
Lorem ipsum has

been the industry's
standard dummy
text ever since the
1500s, when an
unknown.
Lorem ipsum has

been the industry's
standard dummy
text ever since the
1500s, when an
unknown.
MOUTANT CHART
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caritas83.COM
53
53
53
53
53
53
53
53
53
53
01.Graphic Design 02.Web Design

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adipiscing elit.

amet, consectetuer
adipiscing elit.
03.HTML Design
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adipiscing elit.
SALES REPORT
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caritas83.COM
56%
56%
45%
45%
39%
39%
26%
2013
Sales By year
26%
2014
Sales By year
BALLOON MONEY CHART
caritas83
caritas83.COM
20 %
25 %
40 %
15 %
5%
2%
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OUR RESULT IN 2014
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Our Result
Series 1
Series 2
Series 3
Web Design
6
5
5
4.5
4.4
4.3
4
3.5
3
3
2.4
22
2.5
2
1.8
Category 2
Category 3
2.8
HTML Design
Coding
1
0
Category 1
Category 4
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volutpat.
FINAL SUMARY REPORT
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Chart Title
Series 1
Series 2
Series 3
6
5
4
3
2
1
0
2011
2012
2013
2014

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CREATIVE SOLUTION
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Owlbranch
Web Design
Cre
ativ
e
03
03
Lorem ipsum
HTML
Design
Lorem Ipsum has

been the
industry's
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Owlbranch
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industry's
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text ever since the
Owlbranch
1500s,.
Lorem Ipsum has
been the
industry's
standard dummy
text ever since the
1500s.
MAIN WORK CONCLUSION
caritas83
caritas83.COM
Presentation
Web Design
consectetuer adipiscing.
15%
30%
Branding
40
%
50
%
20%

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adipiscing.
Print Design
OUR RESULT
caritas83
caritas83.COM
1500
1000
2010
1400
800
2011
2012
700
2013
2014
OUR RESULT
caritas83
caritas83.COM
Maketti
ng
Web
Deign

amet, consectetuer
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HTML
Desig
n
Fashio
n
Desig
n
Graphi
c

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INFORGRAPHIC LAYOUT
caritas83
caritas83.COM
Lorem Ipsum
consectetur adipiscing.
01
Lorem Ipsum
02
03
Lorem Ipsum
04
Lorem Ipsum
OPERATION PROCESS
caritas83
caritas83.COM
Quality Control
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pacul gembelengan.
Sales Support
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mika do bea beo.
Gundul pacul
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Sales Support
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Gundul pacul
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Growth
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CIRCLE INFOGRAPHIC
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WEB DESIGN
MAKETTING
Go ahead and
replace it with
your own text.
Go ahead and
replace it with
your own text.
CREATIVE
CIRCLE DIAGRAM
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WEB DESIGN

Curabitur elementum posuere
pretium. Quisque nibh dolor,
dignissim ac dignissim ut, luctus ac
urna. Aliquam aliquet non massa
quis tincidunt. Mauris ullamcorper
justo tristique dui posuere tincidunt.
In nec lacus laoreet orci varius
imperdiet sit amet in augue.
MAKETTING
Go ahead and
replace it with
your own text.
PYRAMID DIAGRAM
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caritas83.COM
Five
Four
Third
Second
First

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Curabitur elementum
posuere pretium. Quisque
nibh dolor, dignissim ac
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Mauris ullamcorper justo
tristique dui posuere
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laoreet orci varius
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augue.
PYRAMID DIAGRAM
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caritas83.COM
Curabitur elementum posuere pretium. Quisque nibh

FOUR
THIRD
SECOND
FIRST
dolor, dignissim ac dignissim ut, luctus ac urna.

Curabitur elementum posuere pretium. Quisque
nibh dolor, dignissim ac dignissim ut, luctus ac urna.
TREE SOCIAL MEDIA
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Social Media
Photography
Audio Productions
SPECIALLY DESIGN
Graphi
c
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sit amet,
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consectetuer
Graphi
c
caritas83
caritas83.COM
Web
Design
Code
Web
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consectetuer
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consectetuer
Lorem ipsum
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consectetuer
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consectetuer
Web
Design
Lorem ipsum dolor

sit amet,
consectetuer
diam nonummy
nibh.
Code
Web
BULB GRAPHIC
caritas83
caritas83.COM
Wen Design
HTML
Web
Maketting
Fashion
INFORGRAPHIC MODELS
caritas83
caritas83.COM
Maketti
ng
Fashion
HTML
Graphic
Design
Web
Design
Design
CREATIVE
Web
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat
OVER VIEW SOCIAL MEDIA
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SOCIAL MEDIA
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caritas83.COM
16M
50M
8M
85M
25M
Network Name
Network Name
Network Name
Network Name
Network Name





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lacus laoreet orci varius imperdiet sit amet in augue.
OUR WORK
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posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna.
Aliquam aliquet non massa quis tincidunt. Mauris ullamcorper justo tristique dui
posuere tincidunt. In nec lacus laoreet orci varius imperdiet sit amet in augue.
OUR SERVICE STYLE

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caritas83.COM
LIST SAMPLE
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caritas83.COM
01.Graphic Design 02.Web Design

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amet, consectetuer
04.Development 05.Maketting
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03.HTML Design
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06.Code Design
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PAPER BUBBLES
caritas83
caritas83.COM

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diam nonummy nibh
euismod.

amet, consectetuer
diam nonummy nibh
euismod.

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TEXT DIAGRAM
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caritas83.COM

sed diam nonummy nibh.


ONE COLUMN TEXT
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nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
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vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
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id quod mazim placerat facer possim assum. Typi non habent claritatem insitam;
est usus legentis in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam
processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum
est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit
litterarum formas humanitatis per seacula quarta decima et quinta decima.
Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
TWO COLUMN TEXT
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consectetuer adipiscing elit, sed diam
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veniam, quis nostrud exerci tation
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Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse
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eu feugiat nulla facilisis at vero eros
et accumsan

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et accumsan
THREE COLUMN TEXT
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caritas83.COM

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nostrud exerci.

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ipsum dolor sit
euismod.
amet, consectetuer
magna aliquam erat
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nostrud exerci nibh
nostrud exerci.
Coffee Break
15:00 15:30pm
TIME TO
RELAX
IPHONE MOCK UP
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Resume
when an unknown printer took
a galley of type and
scrambled it to make a type
specimen book. It has
survived not only five
centuries, but also the leap
into electronic typesetting.
Features
amet, consectetur
adipiscing elit.
when an unknown printer
took a galley of type and
scrambled it to make a
type specimen book. It has
survived not only five
centuries, but also the leap
into electronic typesetting.
Facebook
Mobile
Service

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adipiscing elit.

amet, consectetur
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industry's standard
the 1500s, when an
galley of type and
type specimen book. It
has survived not only five
centuries, but also the
leap into electronic
typesetting.

industry's standard
the 1500s, when an
galley of type and
typesetting.
Pinterest
Skype
Google
WORLD MAP GRAPHIC
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caritas83.COM
A WHOLE NEW WORLD
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caritas83.COM
WORLD CHART
caritas83
caritas83.COM
Lorem Ipsum
replace
Lorem Ipsum
replace
Lorem Ipsum
replace
If you have
one main
object place it
in the center
for attention
COMPANY GRAPHIC
caritas83
caritas83.COM

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industry's standard
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typesetting.
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MAP GRAPHIC
caritas83
caritas83.COM

amet,
consectetur
adipiscing elit.
industry's
standard
the
1500s,
when an
galley
of
type
and
leap
into
electronic
typesetting.
02
Maketting
Lorem Ipsum has
been the industry's
standard dummy
text ever since
01
03
Web Design
Lorem Ipsum has
been the industry's
standard dummy
text ever since
HTML Design
Lorem Ipsum has
been the industry's
standard dummy
text ever since

amet, consectetur
adipiscing elit.
industry's standard
the 1500s, when an
galley of type and
typesetting.
MAKETTING OPTIONS
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

industry's standard dummy text
ever since the 1500s, when an
unknown printer took a galley of
type and scrambled it to make a
type specimen book.
caritas83
caritas83.COM
Thank You
Thanks for coming
Have a nice day

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Gamification &

Gamification incorporates fun and an element of competition to a marketing

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Gamification incorporates fun and an element of competition to a marketing strategy

Gamification is the use of

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Four Elements Gamification Marketing

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Gamification Marketing User

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Identify their audience

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Lorem ipsum dolor sit amet, consectetur

Lorem ipsum dolor sit amet,

Lorem ipsum dolor sit amet, consectetur

Lorem ipsum dolor sit amet, consectetur

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Lorem ipsum dolor sit

Are Gamification Tactics The Next Big Things?

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Only time will tell, but one thing is for certain;

According to Nielsen 68% of

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Lorem Ipsum has been

Lorem Ipsum has been

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Here are some of

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Why Gamification Works

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Roughly 70 percent of companies trying to make big changes

Four Elements Gamification Marketing

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Design standard dummy text ever since the

Lorem Ipsum has been the industry's

Design standard dummy text ever since the

Users Needs and

Design standard dummy text ever since the

GAMIFICATION SOCIAL MEDIA

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GAMIFICATION POWER MARKETING

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FOUR GAMIFICATION ELEMENT

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Lorem ipsum dolor

GAMIFICATION DESIGN PROCESS

You must begin defining user needs,

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There are many variations of

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This is a placeholder text. All

All phrases can be replaced

The text is meant only to demonstrate

FOUR ELEMENTS OF GAMIFICATION

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Lorem Ipsum has been the industry's

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Lorem Ipsum has been the industry's

OUR BUSSINESS PLAN

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STEP sit amet,