RECREATIONAL

DEMAND and SUPPLY

TOURISM DEMAND
What induces them to leave their home

area to visit other areas?

What factors condition their travel

behavior, influencing their choice of

destination, itineraries followed and
activities undertaken?

Tourist (Consumer) Behavior

Stimuli
Product
Price
Place
Promotion
People
Packaging
Programming
Other Stimuli
Economic
Technological
Political
Cultural

Consumers Black
Box
Tourist
(Consumer)
Characteristics
Consumer
Decision Process

Tourist (Consumer)
Responses
Destination Choice
Recreational
Activities

Consumer
(Tourist) Decision Process
Tourist
Purchase
Decision

Evaluation
of
Alternatives
Informatio
n
Search
Need
Recognitio
n

Tourist
Postpurchase
Behavior

RECREATIONAL DEMAND
Is a schedule of quantities of some

commodity that will be consumed at various

prices
Limited utility to recreation planners
because it tells nothing about trends in
participation or current levels of unmet need
Unmet need (latent demand) - unsatisfied
The desire for a psychological experience

HOUSEHOLD FINAL CONSUMPTION EXPENDITURE

2nd Quarter 2012 and 2nd Quarter 2013
AT CURRENT PRICES, IN MILLION PESOS

ITEM
HOUSEHOLD FINAL CONSUMPTION
EXPENDITURE

1. Food and Non-alcoholic beverages

2. Alcoholic beverages, Tobacco
3. Clothing and Footwear
4. Housing, water, electricity, gas and
other fuels
5. Furnishings, household equipment
and routine household maintenance
6. Health
7. Transport
8. Communication
9. Recreation and culture
10. Education
11. Restaurants and hotels
12. Miscellaneous goods and services
ource: National Statistical Coordination Board (NSCB) Posted: 29 August 2013

Q2
Growth Rate
Q2 2013
(%)
2012
1,927,1 2,078,32
7.8
42
7
822,849 889,270
8.1
25,317 26,678
5.4
29,042 32,306
11.2
245,808 259,588

5.6

83,332

85,841

3.0

47,033
208,178
63,688
32,473
72,170
63,505
233,748

51,638
221,093
66,957
36,265
79,223
69,376
260,091

9.8
6.2
5.1
11.7
9.8
9.2
11.3

HOUSEHOLD FINAL CONSUMPTION EXPENDITURE

Annual 2011 and 2012
ITEMS
HOUSEHOLD FINAL
CONSUMPTION
EXPENDITURE
1. Food and Non-alcoholic
beverages
2. Alcoholic beverages,
Tobacco
3. Clothing and Footwear
4. Housing, water,
electricity, gas and other
fuels
5. Furnishings, household
equipment and routine
household maintenance
6. Health
7. Transport
8. Communication
9. Recreation and
culture
10. Education

At Current Prices
Growth
2011
2012
Rate
(%)

At Constant Prices
Growt
2011
2012 h Rate
(%)

7,132,58 7,837,88
9.9
1
1

4,168,91 4,442,52
0
3

6.6

3,053,34 3,343,42
9.5
7
7

1,754,02 1,859,77
1
0

6.0

91,770

59,831

63,316

5.8

100,886 108,492 7.5

72,706

74,655

2.7

879,328 965,753 9.8

458,829 485,943

5.9

291,903 310,249 6.3

238,248 245,219

2.9

173,444 199,821 15.2

770,433 837,569 8.7
225,358 247,946 10.0

92,126
102,988
344,575 364,667
215,288 236,043

11.8
5.8
9.6

129,605 142,851 10.2

93,841

282,816 302,772 7.1

134,854 138,018

100,930 10.0

Source: National Statistical Coordination Board (NSCB) Posted: 29 August 2013

102,399

9.1
2.3

Definition of Recreation Demand

Estimated number of people who

are projected to participate in a
particular recreation opportunity
at some predetermined future
time and location.

RECREATIONAL DEMAND
Part of the reason why people undertake leisure and

recreational activities can be found in the process of

socialization and personality traits.

Crandalls list of motivations

1. Enjoying nature, escaping from civilization
2. Escape from routine and responsibility
3. Physical exercise
4. Creativity
5. Relaxation
6. Social contact
7. Meeting new people
8. Heterosexual contact
9. Family contact
10. Recognition or status

RECREATIONAL DEMAND

Analysis of demand should consider

why people do not participate and
examine ways of overcoming such obstacles
by the provision of new resources as well as
understanding barriers.

Barriers and Overcoming Barriers

Barriers:
Cost
Accessibility
Location
Transport
Availability of activities
Lack of specialist equipment
Lack of specialist staff

Overcoming Barriers:
Adapting facilities
Finding an alternative source of activities
Improving transport links
Adapting the program of activities
Installing specialist equipment and deploying specialist staff

The Demand for Tourism and Recreation

Tourism represents a valued category of

leisure, where there is a degree of
commonality between factors motivating
both tourists and recreational activities and
many of the needs that can be fulfilled in a
recreational or tourist context.

Importance of Recreation Demand

Help ensure that public agencies supply the

recreation opportunities desired by the public

Identify the projected number of visitors
Help identify the publics demand for recreation
opportunities, experiences, benefits and settings
Consider market area visitation range
Analyze the factors and circumstances that have
affected the previous demand and the present

 1. Exploration: A secret spot is discovered, no amenities

2. Involvement: A few locally-run camps and a few concessions are

established
3. Development: A well defined tourism industry is developed with
advertising the destination
4. Consolidation: Tourism become a dominant feature of the local
economy
5. Stagnation: Tourism growth slows and carrying capacity is reached,
the area is no longer a new hotspot, maybe its overbuilt
6. Decline or rejuvenation: Decline results as tourists choose other
destinations, rejuvenation typically requires attracting a different kind of
tourist.

Components of Supply

Natural Resources and

Environment
- fundamental measure of supply, very much basis
of tourism
- physiography
- climate
- people
- resident
- tourism market

Components of Supply
Built Environment
- culture permanent characteristic

- infrastructure ongoing needs of the resident

- superstructure respond to the demands of
visitors
- technology influential, most powerful
- information success of the destination
- ability to assemble and interpret
- governance

Components of Supply
Operating Sectors of the Tourism
Industry
Transportation
Accommodation
Food Services
Attractions
Events
Adventure and outdoor recreation
Entertainment
Trade sector & tourism services

Components of Supply

Spirit of Hospitality
- high quality and memorable experiences
in warm hospitality
- visitors have a natural human desire
for warm acceptance and treated as guests
- respect, fairness and a level of politeness

Leisure Product (Product Levels)

Product Levels
A.

B.

C.

D.

Core Product answers the question of what the

buyer is really buying. Every product is a package of
problem solving process
Facilitating Products services or goods that must
be present for the guest to use the core product
Supporting products extra products offered to
add value to the core product and to help
differentiate it from the competition
Augmented products include accessibility,
atmosphere, customer interaction with the service
organization, customer participation, and customers
interaction with each other.

Leisure Product (Product Levels)

Cultural facilities

Amusement Facilities

Concert halls
Cinemas
Exhibitions
Museums and art galeries
Theatres

Bingo Halls
Casinos
Festivities
Night clubs
Organized events

Physical
Characteristics

Socio-cultural
features

Facilitating Products

Ancient monuments and

status
Ecclesiastical building
Harbours
Historical street pattern
Interesting building
Park and green areas
Water, canals and river
fronts

Folklore
Friendliness
Language
Liveliness and ambiance
of the place
Local customs
Security

Parking facilities
Signposts
Guides
Maps
Leaflets