BPR Methodologies

By: Mahendra Singh

Source: R. Radhakrishnan,
S. Balasubramanian

Different BPR Methodologies

S.
Source
No.
1
Consultants ( With
Academic
background)
2
Academics

Methodolo
gy
Hammer,
Champy

Consultants

Users

Manganelli
and Klien
Kodak

Davenport

Hammer/ Champy Methodology

Popularized BPR
An MIT Professor turned consultant
President of world wide consulting company
CSC index
BPR is mission critical for fundamental
rethinking and redesign of processes
Seen poor management and unclear
objectives , peoples resistance to BPR.

Hammer/ Champy Methodology

S.
no.

Project steps

Objectives

Introduction in to
PBR

The CEO initiates the project. He describes

briefly and pragmatically the current
business situation to start actions

Identification of
business processes

Looks how process interact with company

and outside world

Selection of
business processes

Select such processes to be reengineered

Understanding the
selected business
process

Concentrate on performance of current

processes

Redesign of the
selected business
processes

Most creative of all , imagination, lateral

thinking and some sort of craziness

Implementation of
redesigned business

Goes well if preliminary steps like planning

and redesigning has been done properly

Davenport Methodology
I.T. is heart of BPR
I. T. Brings innovation in business processes
Integration can be done with non
revolutionary processes like TQM
For managing the change emphasized on
traditional management functions like
PODCC.

Davenport Methodology
S.no.

Project steps

objectives

Visioning and goal setting

Focus all subsequent actions on visions

and process goal (not too much cost
cutting can cause disturbance other
goals)

Identification of business
process

To concentrate on few business

processes

Understanding
measurement of processes

Studying exact functioning and

performance of processes

Information Technology

Study application of Information

Technology tools

Process Prototype

Design of functioning prototype of new

business process

Implementation

Serves to implement tested prototype

(most crucial, takes twice time than all
steps)

Manganelli/Kleien
Methodology
Concentrate on business processes directly
supporting strategic goals of company and
customer requirements
Organisational impact , time, risk and cost
are obstacle
Product development is such a case

Manganelli/ Kleien
Methodology
S.
no.

Project steps

Objectives

Preparation

Define goals and prepare for BPR

Identification

Select key business process for

redesign

Vision

Define performance level is and

required

Redesign
i. Technical
design
ii. Social design

i. I.T. Design for support

ii. New work environment for
people

Transformation

Implementation

Kodak Methodology
MNC Kodak Developed BPR which is applied
world wide to their Facilities.
Similar to other methodology same is also
influenced by Hammer and Champy.
Divided in 5 steps.

Kodak Methodology..
Step
no.

Project Steps

Objectives

Project Initiation

Planning, defining of rules,

regulations and Procedures.

Process
Understanding

Designs comprehensive model for

organisation, assigns to process
managers responsible for
redesigned process after
implementation

New Process Design

Redesign of selected business

processes, planning of pilot
implementation.

Business Transition

Implementation and adaptation of

infrastructure required

Change
Management

Performed parallel to 4 steps,

handling barriers to BPR

Case study BPR @ Kodak

Eastman
Even before business process reengineering (BPR) was
described in 1990, Eastman Kodak Company was
achieving significant improvements:
in cost, cycle time and quality.

However, the improvements were simply not dramatic

an approach was needed to bring about these dramatic
improvements in a systematic, repeatable manner
BPR methodology is selected

Case study BPR @ Kodak Eastman.

One of reengineering projects called Customer
Interface and Order Management in the Large
Commercial Graphics Market (CI&OM LCGM) is
selected to deliver the concepts.
Customer Inquiry
Send Bill
Establish Terms
Receive Payment
Take Order
Verify Customer Satisfaction
Provide Product
Interface and Order Management Process

Case study BPR @ Kodak Eastman

customer requirements must be processed completely

with a single contact,

customers will have immediate access to product and

service information and

sales representatives will be able to spend their time

growing the business, rather than resolving CI&OM issues.

BPR Methodologies: Summary

Step 1:
Project
Preparation

Step 2:
Redesign of
Processes

Step 3:
Implementation

Hammer/Cha
mpy
(Consultants /
Academics)

1. Introduction
2. Identification
3. Selection

4. Understanding
5. Redesign

6. Implementation

Davenport
(Academic)

1. Visioning and
Goalsetting
2. Identification

3. Understand and
measure
4. Information
Technology

5. Prototyping
6. Implementation

Manganelli/Kl
ein
(Consultants)

1. Preparation
2. Identification

3. Process Vision
5. Transformation
4a. Technical Design
4b. Social Design

Kodak
(Users)

1. Project
Initiation
5. Change
Management

2. Understanding
3. New Process
Design
5. Change
Management

4. Business
Transition
5. Change
Management