Professional Documents
Culture Documents
REMEDIES TO
MARKETING CO-
OPERATIVES
By,
ANJANA P
MARKETING CO-OPERATIVES
Formed by farmers, artisans & small
producers.
Organized for the purpose of
marketing their
products.
They undertake processing to make
the product to reach the consumers.
Deals with various services such as
transport, grading, storage,
warehousing, processing & packing.
PROBLEMS OF MARKETING CO-
OPERATIVES
The operation of marketing co-
operatives are not satisfactory.
The operational costs are high
and staff are untrained.
Many of the co-operatives have
no enough storage space.
The final policies are improper.
REASONS FOR THE PROBLEMS
The farmers are indifferent to the co-operative &
traders and other acquire the membership.
The co-operatives do not have adequate knowledge
about the volume of agricultural produce that they
have to handle.
Gap between primary state marketing co-operative
due to poor linkage.
Unhealthy competition with credit societies.
Favouritism, corruption, mismanagement of managing
committees.
Negligence of processing functions.
Inefficient supervisory machinery.
Lack of sufficient working capital.
FACTORS REQUIRED FOR IMPROVING
THE WORKING OF CO-OPERATIVE
MARKETING SOCIETIES
For removing unnecessary & unhealthy competition
between marketing & credit societies an effective
relationship must be established.
All the primary marketing societies should be members of
the state marketing federation so that they may avail of
the specific facilities provided by the apex organization.
Marketing societies must use the expert options for
grading, standardization, etc. so that it will create
confidence among members.
The government must provide adequate finance for
meeting working capital & permanent capital.
The working of management committee
should be boosted so that it will increase
the efficiency.
The government both Central & State
must help the societies in an effective
manner to build proper storage places.
The societies should develop to offer new
services to its members.
The marketing federation should develop
a clear cut strategy for the development of
its member societies.
The co-operative principle should be
widely published among the farmers.
CONCLUSION