PRESENTATION ON

CUSTOMISED
RESEARCH DONE FOR
NOKIA UNDER

MEANING OF MARKET
RESEARCH ANALYST

Is a Trained professional who uses techniques ranging from

surveyors and focus group to statistical analysis.

Study consumer preferences and buying habits to help

companies more effectively Market their products and
services

THE MAJOR RESEARCH

FIRMS

IMRB International
Hansa Research
RNB Research
Datamonitor
Dunnhmby
Euromonitor International
Ipsos MORI
Kantar Group
iSOURCe Opportunities
Mintel
BCC Research

About iSOURCe

iSOURCe delivers sales accepted pipeline for global B2B technology

companies in addition to customized business research, actionable
sales intelligence and audience outreach services.

iSOURCe develops and deploys innovative sales strategies and

solutions to support the inside sales function.

Over the last 10 years, iSOURCe has partnered most top 100 global
technology brands in variety of sales and research related
engagements.

Since inspection in 2003, iSOURCes staff has grow to over 180

experienced analysts and more than 30 industry-experienced
managers and supports staff. The company currently operates
across India, South Asia and Middle East & Africa.

ABOUT THE COMPANY PROFILE

ISOURCe has partnered with major global technology brands
including Cisco, Dell, EMC, HP, Infosys, Juniper Microsoft,
NetApp, Oracle.
The Company employs over 180 analysts many of whom
have backgrounds in technology with graduate, postgraduate degree or MBA qualifications.
Services are specifically designed to support inside-sales
terms, cover a range of sales functions and generate
demand to enable effective customer engagement.

CLIENTS

iSOURCe work with host of top technology clients and helps to

identify new business prospects and supports them with
business intelligence. So they can Tread the competitive market
scientifically.

Services provided by
iSOURCe

Demand Generation

Customer Profiling

Data Management

Customised Research

Sales Support

Customised Research
done by iSOURCe for
Nokia

WHAT IS CUSTOMISED RESEARCH?

Specific market insights and intelligence enable our clients to
get a perspective on a prospective customer base or a specific
industry sector, particularly when deploying competitive
displacement strategies; launching new products; or entering a
new geography.
Strategies Includes:Customised Research Services
Competitor Analysis/Maps
Sector Tracking: Market Intelligence
New Market Entry Audits
Brand Recall Survey

PROFILE OF THE COMPANY

Name

Nokia

Founded
Headquarters

Tampere, Grand Duchy

of Finland (1865)
Espoo, Finland

No of Employees

90,981

Revenue

12.70 billion

DATA COLLECTION AND

SAMPLING TECHNIQUE

Sources:- Primary Sources:- Through Survey and Campaigns

- Secondary Sources:- Through Companies database
Sampling Unit:- Noida and Delhi NCR
- Small Planet
- Social Cubix
- Ymedia Labs
- Ustwo
- Razor Fish
Sampling Technique:- Convenient Sampling

CHALLENGES AND
OBJECTIVES OF STUDY

Client was facing a problem in identifying the actual developers

out of the total registrants for its free membership program.

The client wanted to get some detailed information about their

existing developers including the kind of applications they were
developing and the platform and technologies being used by
them.

Another key area which the client wanted investigated was the
difficulties faced by developers in developing apps for its
platform.

It also wanted to increase the membership of its paid developer

program by offering it to the developers identified out of the
registrants for its free membership program.

Further, the client wanted to increase the number of applications

available on its app market platform.

FINDINGS AND RESULTS

iSOURCe worked as a marketing arm of the
client and helped in market expansion.
Campaigns designed to overcome business
challenges and the process involved in each are
as follows:
The

client received a detailed database of 4,463 mobile application

development companies in Asia and the EMEA region.
It

also received a database, generated via secondary research, of

2,337 mobile application developers from the EMEA region.
The

number of mobile apps available on its marketplace (Nokia

Store) increased significantly
The

client successfully conducted 32 events and technical

workshops with the required set of developers

Contd

Membership of the clients paid developer programs went up

Applications on the Nokia Store published by developers from SEAP
[Southeast Asia Program]region rose by 320% over two months

The number of applications on the Nokia Store published by

developers from India increased by 240% over two months

The client can now easily extract the required set of developers
working on any particular technology, platform or developing any
specific app from the knowledge database

The knowledge database also helped the client estimate the

competitions strength by comparing the number of apps on other
platforms with the availability of apps developed for its own
platform

This exercise also helped the client indentify the pain points of the
developers of applications for its platform

Contd

Analysis of lead feedback received from the client regional sales

manger. This included tracking the number of leads closed,
accepted (in funnel), pending for Validation by sales team of client
and rejected leads

Weekly re-view call with client regional sales mangers discussing

the above analysis

Re-validation and Re-assignment of rejected leads.

Growth in number of
applications on the Nokia
Store over four months with
the help of iSOURCe

CONCLUSION
Using the list of registrants for client events and through
secondary research, iSOURCe helped the client by:
Deep

profiling mobile application development companies in Asia

and the EMEA region
Increasing

the membership of the clients developer programs

Increasing the number of applications published on the clients
market platform
Helping the client in audiencegathering for its events and
technical
workshops

Helping

client know their customers

Complete

profiles of 2,773 customer companies were built from a

single contact and product sold and customer feedback obtained
arming the client with greater information about their customers to
enable further sales.

Contd

Helping client know their customers

Complete profiles of 2,773 customer companies were

built from a single contact and product sold and
customer feedback obtained arming the client with
greater information about their customers to enable
further sales.

CLIENT SPEAK
Very Nice good job
By Country Manager, Nokia