Chronicle

The Narrative Automation

With spreadsheets, you have to

calculate. With visualizations, you
have to interpret. With Chronicle,
all you have to do is read

Automated Language Generation

A new communication standard
Machines dont just give data they explain in an easy to
understand format
ALG is a new technology that will enhance human
ability not just replace it
You dont need to create a spreadsheet
You dont need to peer at a visualization
All you have to do is READ

What is Chronicle?
The worlds first general purpose ALG software
Can be modified to provide insights in any industry
vertical
An amalgamation of Artificial Intelligence and Natural
Language Processing Technologies

What makes Chronicle irresistible?

Democratization of knowledge
Leveraging big data
Creation of cross database search infrastructure
But no company has leveraged data to any large extent
Now Chronicle will change all that

Conversion of ALG to a viable

product

Best Narrative

Entry strategy
Target Industry: Finance sector
Major Verticals targeted: Finance journals and financial
market analysing companies like rating and stock
recommendation companies
2015-Connect with financial newspapers and provide
the product at cost
Move on to stock recommendations and rating agencies

Market Analysis
More than 2500 companies traded in the market
The major finance companies analyse just the top 500
at the most
Cost of using Analysts for basic analysis is prohibitive
But if companies get a cost effective way of doing
preliminary analysis and a automated report then they
can reduce costs with analysts and improve service to
customers

How does the Finance chronicle

work?

Quarterly Reports

Industry
Standards

Finance Chronicle
Narrative

Our value proposition

Cost of an typical analyst

Rs.5,00,000

Number of companies analysed by an

analyst in one day

Time to provide preliminary analysis in the

quarter

7 days

Number of companies analysed

500

No of analysts required

100

Cost of the analysts per month

Rs.40,00,000

Pricing of the finance chronicle

Rs.30,00,000

Lower Costs
Low human Error
Ability to analyse more at lesser time period

Example of the Chronicle Narrative

Communication Goal

What can I say?

Are the companys earnings

improving or on the decline?

Information Needs

What I need to know?

Current earnings compared

to last quarter

Data Analysis

How I can figure it Out?

Conduct a time series

analysis against quarterly
results

Data Input

What data do I need?

Quarterly earnings numbers,

Expected value, Actual
value and confidence
weights

Revenue Projection
Cumulative Revenue from Finance module in three
years: Rs.40,00,00,000
Cumulative Revenue from General consulting for
chronicle implementation: Rs.170,00,00,000
Company is expected to become cash flow positive at
the end of year 5
Funding required for scaling up of operations and hiring
of talent

Competitor Analysis
Nascent Industry
Oldest company Quill only 2 years old
Industry positioned like e-commerce in the early 2000s
Direct competitors include Quill and Narrative Sciences
These companies have very narrow applications whilst
Chronicle can be tweaked for any domain
Major competitor will be the human himself and his/her
attitude towards technology

The route ahead

Creation of Industry specific entry strategies
Move to high margin IT consulting
Create a comprehensive product which can automate IT
support services