PRESENTATION ON

ETHNO TOURISM

PRESENTED BY:
ARUNA
GURMEET
DHEERAJ

Ethno tourism
INTRODUCTION:
Ethnic tourism is related to the more popularly known nature or
eco-tourism. In nature tourism, people visit a region in order to
enjoy its natural beauty. Ethnic tourism is the addition of an
indigenous or traditional group of people who live in this
environment and interact and depend upon it. Visitors enjoy both
the natural environment and the singular ethnic experience.

Ethno tourism is defined as a form of

tourism in which the prime motivation of
the tourist involves a desire to experience
and interact with exotic ethnic peoples and
Focusing on exploration ofindigenous
populations and their respective culture
and traditions. Ethno-tourists usually seek
to learn more about native peoples and
their livelihoods.

The ethno-tourism sector makes the

following important contributions on various
levels to the countries and local
communities:
Including:
Employment

generation.
Income generation.
Strengthening of cultural values.
Bridging cultural.
National boundaries.
Promoting micro.

Small
and
development.

medium

enterprise

Growth of ancillary industries.

Capacity building.
Community development.
Empowerment of local
Indigenous communities.

Importance
of
the
ethno-tourism sector
Acquisition

of skills
Income distribution
Access to information
Local job creation
Income distribution

The following interventions to promote

the ethno tourism sector are proposed:
Provide

hospitality training.
Provide business skills training.
Relax legislative entry requirements.
Increase and refine marketing strategies and
skills.
Develop a regional ethno-tourism route.
Encourage inclusion of value-added products.
Facilitate regional networking.
Develop capacity in ideally situated communities.

The main opportunities and strengths

enjoyed by the ethno tourism industry
in the SADC region
Tourism

numbers are predicted to increase.

Ethno-tourism is an increasingly popular form of

specialized tourism.

The SADC region has a huge diversity of ethnic

groups.

The region has a captive audience, drawn by

other natural heritage features.

The industry can generate revenues rapidly.

The cost of creating employment in this
sector is lower than in other industries.
Ethno-tourism is ideally suited to
community-based tourism ventures.
There is potential for smart partnerships
with established entrepreneurs
Local ownership of ethno-tourism products
is easy to achieve and provides a boost for
the local economy.

THANK
YOU