Professional Documents
Culture Documents
Democracy
Dr Greg Simons
Department of Eurasian Studies
Uppsala University
Public
Massmedia
Journalism
Bill Kovach and Tom Rosenstiel (2007) list the elements of
journalism
1 Journalisms first obligation is to the truth
2 Its first loyalty is to the citizens
3 Its essence is a discipline of verification
4 Its practitioners must maintain an independence from those
they cover
5 It must serve as an independent monitor of power
6 It must provide a forum for public criticism and compromise
7 It must strive to make the significant interesting and relevant
8 It must keep the news comprehensive and in proportion
9 Its practitioners have an obligation to exercise their personal
conscience
10 Citizens, too, have rights and responsibilities when it comes to
the news
Concluding Remarks
Mass media provide a window on events happening in
society to an audience that may not experience them
directly.
A free and informed debate in society through mass
media and the dissemination of objective information is
necessary in order for citizens to make informed
decisions.
This does not happen, even in established democracies
due to inherent political and economic interests. And
politics understands the need to shape and guide public
opinion through effective communications management.