Professional Documents
Culture Documents
Business Plan
Submitted By
ID- 151011081
Our Vision
To be
a leading
integrated food court
service group in
country by delivering
consistent quality
products & excellent
customer-focused
service.
To sell food in a
fast, friendly
environment that
appeals to pride
conscious health
minded consumers.
Our Mission
Attaining
best in class
productivity and
efficiency.
Building our brands
also.
Reinventing the
business continuously
through technology
and innovation.
Reinforcing The
New Way of Fast
Food by living our
values every day.
Our Goals
Our
main goal is to
be one of the most
successful fast
food outlets in
Sylhet
A growing business,
full of opportunity.
More innovative &
full of ideas.
Strive to be a
premier local fast
food brand in the
local marketplace.
Our Objectives
To establish
a presence
asa successful local fast
food outlets and gain a
market share in Sylhet's
fast food industry.
To make Happy Housea
destination spot for
mall-goers.
To expand into a number
of outlets by year three,
and sell the franchise to
neighboring
metropolitan cities such
as Dhaka, Chittagong,
Comilla.
Keys to Success
Company Summery
What is Happy House?
Youthful
Quality
Open
food
everyday
Company Ownership
Lunch:
1. Ham and Cheese Sub.
3. Roast Chicken Club.
4. Veggie Sandwich.
5. Sandwiches.
6. Veg Nuggets
7. Columbia Salmon Rolls.
8. Special Burgers.
9. Smoked Salmon Sourdough
Bread.
10. Steak Sandwiches.
11. Apple Cake.
12. Chips.
14. Organic Vegetable and
Chicken Soup.
15. Salads.
16. Homemade potato Salad etc
Competitor Comparison
point in Sylhet.
Advantages
include-
The convenience of
consumers.
Area Coverage
Publicity:
Market analysis
Market Analysis
i) Market Trends
v) Marketing Strategy:
Target
Group
SWOT Analysis
Urban area
Store located in easily
accessible area
Threat fromother
competitors
Conclusion
One
Thank You
Everyone
The End