Welcome to the Presentation

Business Plan

Submitted By

MD. Rajeev Sorker

ID- 151011081

Background of the Plan

The main objective of the business plan is

To find out how will Happy House
work for new trend customers.

Our Vision
To be

a leading
integrated food court
service group in
country by delivering
consistent quality
products & excellent
customer-focused
service.
To sell food in a
fast, friendly
environment that
appeals to pride
conscious health
minded consumers.

Our Mission

Attaining

best in class
productivity and
efficiency.
Building our brands
also.
Reinventing the
business continuously
through technology
and innovation.
Reinforcing The
New Way of Fast
Food by living our
values every day.

Our Goals
Our

main goal is to
be one of the most
successful fast
food outlets in
Sylhet
A growing business,
full of opportunity.
More innovative &
full of ideas.
Strive to be a
premier local fast
food brand in the
local marketplace.

Our Objectives

To establish

a presence
asa successful local fast
food outlets and gain a
market share in Sylhet's
fast food industry.
To make Happy Housea
destination spot for
mall-goers.
To expand into a number
of outlets by year three,
and sell the franchise to
neighboring
metropolitan cities such
as Dhaka, Chittagong,
Comilla.

Keys to Success

Create a unique, innovative, entertaining

menu.
We want to be on the safe side of the
business.
Sell the products that are of the highest
quality.
Provide 100% satisfaction to our customers.
Encourage the two most important values
Brand & Image
Promote good values of culture and business
philosophy.

Company Summery
What is Happy House?
Youthful
Quality
Open

and fresh surroundings

food

everyday

Variety, variety, variety

Company Ownership

Privately held company

Investment as 60% -(Personal) & 40% -(Bank)

Starting amount of about 40 to 55 lack.

Products and Services

Breakfast:
1. Eggs, made to
order.
2. Toast: wheat or
white.
3. Bacon.
4. Ham.
5. Yogurt.
6. Fruit.
7. Snakes.
8. Coffee and
Orange Juice etc.
Drinks
1. Soft drinks.
3. Coffee.
4. Tea etc

Lunch:
1. Ham and Cheese Sub.
3. Roast Chicken Club.
4. Veggie Sandwich.
5. Sandwiches.
6. Veg Nuggets
7. Columbia Salmon Rolls.
8. Special Burgers.
9. Smoked Salmon Sourdough
Bread.
10. Steak Sandwiches.
11. Apple Cake.
12. Chips.
14. Organic Vegetable and
Chicken Soup.
15. Salads.
16. Homemade potato Salad etc

Competitor Comparison

The larger firms have comprehensive

national marketing strategies that draw in
hundreds of customers per week. Happy
Houses answer to this is to promote
its local flavor and cuisine in foreign
style and draw in those individuals
who see fast food as unhealthy and
of low quality.

Site Selection & Location

Lamabazaar
Variety

point in Sylhet.

under a single roof.

Advantages

include-

Ease of parking &

The convenience of
consumers.

Area Coverage

Target area is Bagbari, Medical

,Batalia, Mirer Moydan, Shakgat and
other close related areas.

Publicity:

Market analysis

Three main markets

People who work in the nearby areas

Grabs the attention of college & school students

youngsters.

Families looking for take-out food to take home

Market Analysis

i) Market Trends

ii) Market Needs

iii) Market Growth

iv) Strategy and Implementation Summary

v) Marketing Strategy:

vi) Promotion Strategy

vii) Pricing Strategy

Figure of the Pricing Strategy

Breakfast
Starting
Price 20
to 450
Launch
Starting
Price 180
to 999
Beverage
starting
price 30
to 299

Segmentation, Target Group & Positioning

(STP)
Segmentation, Targeting
& Positioning (STP)
Segment

People willing to have a hygienic

and delicious non conventional
meal at a restaurant.

Target
Group

Children and youth from middle

and upper class, mostly 18 to 35
age group.

Positionin Most delicious fast food for entire

friends & family.
g

SWOT Analysis

Is a valuable step in firms situational analysis.

Assessing firms strengths, weaknesses, market

opportunities, and threats

Is a very simple process that can offer powerful insight

into the potential and critical issues affecting a
venture.

Happy Houses Strengths

Food court location

Urban area
Store located in easily
accessible area

Innovative range of food

under one roof
Hygienic food and quick
service
Sound financial situation
and turnover
Good advertising and
marketing
Able to get a large multicultural consumer group

Happy Houses Weakness

Low marketing budget

Negative publicity arises as

a new entrance

Did not offer variety that

appealed to the lowmiddle class

Happy Houses Opportunities

New food taste

with different
crust sizes and
flavors.
Venture more
into home
delivery
Improve the
product line
Design the store
to be more
organized and
attractive

Happy Houses Threats

Threat fromother
competitors

Health conscious people.

The rising prices of special

ingredients like cheese etc,
used in foods.

Conclusion
One

may dream of gleaming marble

counters, a top notch kitchen, and a
prime downtown location, but starting
small can often be the best first step into
fast food restaurant ownership. Thats the
reason we follow the agenda. Not only
will it give us a view of the basic
fundamentals that apply to the business,
but it also requires less capital and
therefore we can deal with the less risk.

Thank You
Everyone

The End