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3M Human Resources Measurement

Engagement: A Multiyear Affair

Karen B. Paul, Ph.D. (kbpaul1@mmm.com)


Benjamin Schneider, Ph.D. (BSchneider@valtera.com)
3M 2010. All Rights Reserved.

3M Human Resources Measurement

Karen B. Paul, Ph.D.


Background

Responsible for creation and execution of:

Assessment and testing

Competencies

360s

Organizational survey research and executive assessment

Presented research for:

ASTD, HRPS, SIOP, APA and APS

Published in professional journals:

Journal of Applied Psychology

Training and Development

Author of chapter in:

Handbook of Employee Selection

Managing Human Resources for Environmental Sustainability

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Manager, HR Measurement
3M Company
Ph.D. Industrial and
Organizational Psychology
Bowling Green State University

3M Human Resources Measurement

Benjamin Schneider, Ph.D.


Background

Responsible for advising on consulting projects, writing research


papers, and working with clients.

Special interests in organizational climate and culture, employee


engagement, service quality, linking employee survey data to
corporate effectiveness, and the role of personality in
organizational life.

Published nine books and 150+ professional journal articles and


book chapters. The latest book (with W. Macey,
K. Barbera, & S. Young is Employee Engagement: Tools for
Analysis, Practice and Competitive Advantage
(Wiley-Blackwell, 2009).

Taught at the University of Maryland for many years as well


as Yale University, Michigan State University and for shorter
periods of time at Bar-Ilan University (Israel; on a Fulbiright), and
Dartmouth College.

Winner of several awards for his research including SHRMs 2009


Michael R, Losey Award for his work on service quality.

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Senior Research Fellow,


Valtera & Professor Emeritus,
University of Maryland
Ph.D. in Industrial and Social Psychology
University of Maryland

3M Human Resources Measurement

Little Bit of Background


on 3M and Valtera
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3M Human Resources Measurement

More Than 35 business Units


Organized Into Six Market-Leading Businesses

Consumer and Office


Display and Graphics
Electro and Communications
Health Care
Industrial and Transportation
Safety, Security and Protection Services

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3M Human Resources Measurement

3Ms Technology Platforms


Ab

Abrasives

Ac

Pm Sm

Bi

Biotech

Ce

Ceramics

Electronic
Materials

Ad

Dd

Fc

Adhesives

Am

Drug
Delivery

Flexible
Converting
& Packaging

Di

Fe

Advanced
Materials

Display

An

Do

Analytical

Dental &
Orthodontic
Materials

As

Ec

Application
Software

Energy
Components

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Nt

Em

Acoustics

Nanotechnology

Mi

Fs

Is

Flexible
Electronics

Filtration,
Separation,
Purification

Integrated
Systems
Design

Fi

Im

Lm

In

Md

Films

Fl

Fluoromaterials

Imaging

Inspection &
Measurement

Light
Mgmt

Medical

Data Mgmt

Nw

Microbial
Detection &
Control

Nonwoven
Materials

Me

Mo

Op

Mf

Mr

Metal Matrix
Composites

Mechanical
Fasteners

Molding

Microreplication

Optoelectronics

Pd

Particle &
Dispersion
Processing

Pe

Predictive
Engineering
& Modeling

Polymer Melt
Processing

Specialty
Materials

Po

Su

Porous
Materials &
Membranes

Pp

Surface

Modification

Tt

Precision
Processing

Track and
Trace

Pr

Vp

Process
Design &
Control

Rp

Vapor
Processing

We

Radiation
Processing

Accelerated
Weathering

Se

Wo

Sensors

Wound
Mgmt

3M Human Resources Measurement

3M Facts

Year-End 2009
Sales
Worldwide................................. $23.1 billion
International (63% of total)........ $14.6 billion

Where are We?

Sell products in over 200 countries

Operations in more than 65 countries

Earnings
Net income................................ $3.19 billion

35 international companies with manufacturing


operations, 35 with laboratories

In the United States, operations in 28 states

R&D Expenditures
For 2009................................... $1.29 billion
Total last 5 years................... $6.86 billion

6700 researchers worldwide; 3,400 in the


United States

Contributions:
Employees
Worldwide......................................... 74,835
United States................................. 31,513

In 2009, donations of cash and products totaled


more than $50 million in the U.S. alone

567 U.S. Patents Awarded


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3M Human Resources Measurement


3M Human Resources

HR partners with
the business to drive
growth through people

GOVERNANCE

HR principles
Strategic HR oversight
Policy development and adherence
Compliance

3M Source
24/7 Information and transactions

HR Contact Center
Resolution and referral services

Benefits
Compensation
Employee relations
Employee services
Measurement and assessment
Mergers, acquisitions and transitions
Talent acquisition
Talent development
Workforce planning and management

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INFORMATION
SERVICES
BUSINESS
HR MANAGERS
CENTERS OF
EXPERTISE

Leadership team counsel


HR strategy supporting business
strategy
Human Capital plans
emphasizing identification and
development of talent
Brokerage of resources required
to meet business HR plans

3M Human Resources Measurement

2010-2014 Global
3M Strategies

HR Business
Critical Ys

Grow the current


core business

Engaged,
Productive
and Diverse
3M Employees

HR Vision
HR partners with
the business to
drive growth
through people.

Complimentary
acquisitions

International growth

Build new
businesses

HR Mission
Provide workforce
and organizational
solutions to
accelerate strategy
execution and drive
operational
excellence.

3M Strategy
Acceleration
Through HR
Leadership and
Expertise
3M Workforce and
Organizational
Readiness
Operational
Excellence and
Productivity of
Global HR
Services
Protect the
Corporation

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HR Strategies
1. Engage employees and strengthen
employment brand
2. Enhance ability to acquire
and retain the right workforce
3. Enable effective human capital planning
and increased workforce productivity
4. Optimize HR administration including
global web and call centers

5. Accelerate the development of talent

6. Design compensation and benefits plans


to meet evolving business needs

3M Human Resources Measurement

About Valtera

Valtera provides premier human capital consulting and technology solutions to organizations worldwide in the
following areas: Surveys and Analytics, Employee Engagement, Leadership Assessment, Testing and
Selection, and HR Audits and Legal Support.

Valtera was founded in 1977 and has been providing employee survey services globally since that time.
Valteras long and successful history of providing employee surveys has been built on the basis of our
consistently high standard of delivery for some of the worlds leading corporations. Valtera managed the
international data warehousing and reporting for the Mayflower global survey consortium from 1992 to 2010
with 100% accuracy.

Valtera corporate leaders are recognized authorities in the field of organizational/industrial psychology and
they are intimately involved in the execution of large-scale projects. Their recently published work on the
organizational drivers of customer satisfaction was selected as the winner of the 2009 Journal of Service
Research Best Article Award sponsored by IBM.

Valtera uses a fully integrated online survey platform to administer paper and web-based, multi-language
global surveys for hundreds of thousands of participants in a single wave.

Beyond offices just outside of Chicago Valtera has offices in the Netherlands and the Czech Republic, and
working partnership with firms across the world including firms in Europe, China
and India.

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3M Human Resources Measurement

Everybody wants to have an engaged


workforce because it can forge a path to
competitive advantage.
Yet ask five different people to define engagement and
youll likely get five different answers .

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3M Human Resources Measurement

What is Engagement?
3Ms Definition

engagement (in gjd/ mnt)


an individuals sense of purpose and
focused energy, evident to others in
the display of personal initiative, effort
and persistence directed toward
organizational goals.

It is all about alignment.


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3M Human Resources Measurement

Is Satisfaction the Same as Engagement?


Behaviors

Engaged employees behave:


Persistence at difficult tasks
Helping others
Taking Initiative
Going beyond expectations
Satisfied employees behave:

Low absenteeism

Low turnover

Low substance abuse

And so forth
Engaged employees are satisfied too
And demonstrate satisfaction behaviors
as well as engagement behaviors

Why Should We Care?


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2006 Valtera Corporation. All Rights Reserved.

3M Human Resources Measurement

A Broader Business Case


True competitive advantage is indexed between MANY firms, not simply measured
within ONE firm.

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2006 Valtera Corporation. All Rights Reserved.

3M Human Resources Measurement

Engagement Even More Critical in a Tough


Economic Climate
3M has learned strong leadership engages employees
in tough economic situations and pulls us through faster
than the competition

When the urgency and need are clear, employees deliver!


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3M Human Resources Measurement

The Conditions that Yield


Engagement Attitudes and Behavior

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3M Human Resources Measurement

The Engagement Model


Organizational
Outcomes

Engagement
Behaviors
Engagement
Attitudes
Conditions
For
Engagement

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2006 Valtera Corporation. All Rights Reserved.

3M Human Resources Measurement

How to Build Conditions for Engagement


Treat people fairly

Accountability and Rewards metrics, pay,


promotions, performance management

Interpersonally respect, warmth

Procedurally keep promises, involve people in


decision-making, have an operational rhythm,
distribute work equitably

Pay attention to the seemingly mundane

Technology

Support

Internal battles

Recognize and celebrate

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2010 Valtera Corporation. All Rights Reserved.

3M Human Resources Measurement

How Does Trust in Management


Impact Engagement?
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Legend

3M Human Resources Measurement

Conditions for Engagement

Leadership

Resource
Allocation

Performance
Management

Job
Satisfaction

Growth

Feedback

Commitment

Values

Total
Compensation

Intention
To Stay

Poor

<50%
Favorable

Good

50-80%
Favorable

Excellent

>=80%
Favorable

Engagement
Trust

Supervision

Work Group

20

Communication

Diversity

Recognition

Safety*

Innovation

Alignment

Career
Progress

Responsibility

Customer
Focus

Job Demands

Loyalty

Based on US 2009 Standard Opinion Survey Results & 2009 US Leadership Survey
3M 2010. All Rights Reserved.

Change
Bottom
Line Results

3M Human Resources Measurement

Trust in Management
Division Management has a high
level of personal integrity.

We know from our own


research at 3M that this
is the single best
predictor of employee
attitudes.
The first lens of how
employees view the
workplace

57%

YES

Data from 3M Poll


3M 2010. All Rights Reserved.

16%

NO

56
28
16

21

2000 3M Poll

Division Management is good


at driving the changes
needed for growth.

9
19

72

3M Human Resources Measurement

Basic Building Blocks of Engagement


Engagement happens when people feel safe to take action
on their own initiative
People feel safe when they trust their environment
People trust their environment when they feel fairly treated
by it

Fairness

Trust

Feel Safe

Engaged

The key is to create a culture of trust in organizations


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3M Human Resources Measurement

Dimensions of Managerial Trust


Managerial consistency
Acting with integrity
Sharing and delegation of control
Openness of communication
Demonstration of concern

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* From Whitener, Brodt, Korsgaard & Werner (1998)


3M 2010. All Rights Reserved.

3M Human Resources Measurement

Achieving Employee Engagement


What are We Doing?

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3M Human Resources Measurement

Engagement Objective
Improve employee engagement levels to drive
organizational outcomes
Key Components

Corporate-wide:

Improve employees understanding of 3Ms vision, future and decision-making


Increase communication of business goals, plans and achievement
Involve employees to help them understand what is engagement and what is
the business case

Within Businesses:

Provide support to the Big B/Area/Staff Groups to take action on the concepts
communicated in and through the corporate-wide components of the strategy
Additional areas of focus to address identified gaps

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3M Human Resources Measurement

2008-9 Strategy Summary


Global Goal Tree (1 of 4)
HR
Strategy

HR
Sub-strategies

HR Tactics
In Support of Sub-strategies
Career paths project
Mentoring

How to make my work


challenging and meaningful

Coaching
Job rotation

Engage Employees

360
Connection to work / life benefits
Connecting engagement to employment brand

Align to the big 3M

NEO
Linking with sustainability
Integrate innovation into the story
Built into leadership competencies

Leadership responsibility
to build the environment

Emails from CEO


Imbedded in leadership programs (GM/MD; ALDP, etc)
Messaging of engagement as a leadership responsibility

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3M Human Resources Measurement

Where Are We?


Got most of the pieces in place
Differences in U.S. / international structure require
more attention
Built Corporate
Tools and
Resources

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Train HR WW

Business Unit
Intervention

Country
Level
Intervention

Corporate
Level
Intervention

3M Human Resources Measurement

Driving a Growth Culture

Engaging Every Employee to Serve Our Customers, Shareholders and Communities

Customers

Employees

Shareholders

Brand

Employment Brand

Shareholder Promise

Innovative products with superior


quality, value and service

Acquire, retain, value and


develop employees diverse
talents, initiative and leadership

Provide attractive returns through


sustainable global growth

Customer loyalty and


share growth

Employee engagement,
mind share and productivity

Growth in 3M stock

Our communities, our world.


Respect our social and physical environment around the world.
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3M Human Resources Measurement

Alignment of HR Practices
Human
Capital
Planning
Succession
Planning

Development

Performance
Appraisal

Leadership
Attributes
Assessment

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Tier Reviews

Consensus
Review

3M Human Resources Measurement

Leadership Attributes
Thinks from outside in
Drives innovation and growth
Develops, teaches and engages others
Makes courageous decisions
Leads with energy, passion and urgency
Lives 3M values

Engagement is essentially a leadership responsibility.


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3M Human Resources Measurement

2009 Engagement

Seeing Worldwide Improvement in Scores

Book on Employee Engagement Came Out

Named by APQC as one of the Best for


Rewarding, Engagement, & Retaining Key Talent

Profiled by SHRM, Conference Board and webinar with i4cp

2008 Named by CEO Magazine #1 Best Companies for Leaders

Named by Fortune #16 Global Top Companies for Leaders

Engagement Video Series for Supervisors & Managers Well-Received

Blog In Place

HR Vendor Conference on Engagement

Employment Value Tool was Rolled Out

Great things going on in the businesses and countries

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3M Human Resources Measurement

Employment Brand

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Key Messages:
Driving 3Ms global leadership
Inventing the future with technology
Succeeding through collaboration
Creating solutions to sustainability challenges
Developing diverse talents, building careers
3M 2010. All Rights Reserved.

3M Human Resources Measurement

Building a Stronger Brand


Start Here
Employee Engagement

Customer Engagement

Share of Customer

Sales Revenue
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3M Human Resources Measurement

Definitely in Social Media


www.facebook.com/3MCareers.US
Whats Next
Globally?
Sales, Lab/TS:
Facebook
Linked In
Twitter
Landing Pages
SEO Pay-Per-Click
Campaigns

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3M Human Resources Measurement

Employee Engagement
A Green 3M

Employee
Assistance
Program

Community
Giving

A Healthier You

Taking Care
of the
Environment

Taking Care
of Others

Taking Care
of Our
Communities

Taking Care
of Yourself

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3M Human Resources Measurement

3M Poland Green Week Program


15-19 June 2009
Program Objectives:
Building and enhancing 3M image
(Employment Brand) as a socially
responsible company
Creating positive impact on the Employees
Engagement and work atmosphere
Ecological education including
3M best practices
Increasing environmental
awareness among the Employees

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Joint program of CMPA, EHS and HR


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3M Human Resources Measurement

Monday to Friday Activities


Monday: Recycling

Wednesday: Switch Off

Friday: Make It Green

Presentation of the film: The


Inconvenient Truth global warming
documentary movie

Take back event a small gift for


employees

Day with a car (bicycle, car sharing)


small awards for those who arrive first
to work on bicycle

Collect used paper, cans etc. to gather


money in return and donate the money
to local ZOO
Mailing recycling!

Contest Green eco-photo (awards:


books, calendar with ecological
advices), exhibition of best works

Seat trees, sow grass


Bicycle race options:

Clean your office


(one hour desk cleaning)

For each km 3M pays 1 PLN and


donates the money to local ZOO

Mailing switch off!

Training bike on the site.


Mailing Green Office!

Tuesday: Save

Thursday: Go On Foot

Contest Eco-film (ecological films


recorded on mobile phones) award
the best film employees voting

Quiz Eco-knowledge on the base


of 3M materials and mailing

Presentation of 3M ecological and


sustainability projects

Event Exchange or forward: bring your


old books or any products you are not
going to use and exchange for other
products you might use.

Calculate the energy you use! Mailing

Voting and selecting the best Eco-film

Mailing go on foot. Economic driving.

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3M Human Resources Measurement

3M Thailand

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3M Human Resources Measurement

"Green Touch Campaign" to Enhance the


Employee Engagement For Sustainability

As one part of Green Touch campaign, Employees' Children Environmental Protection Painting Contest was launched from July to September.
Over 60 lovely kids' paintings were collected. Finally 19 paintings won the awards thru online voting and some of them were selected for
making 3M China's New Year eCard
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3M Human Resources Measurement

Employee Engagement and Sustainability 2010


Need to Be Doing So Much More
Engagement video for supervisors
and managers (Top Ten Things You
Should Know about Sustainability)
Video contest
Leadership survey roll-out
on January 27th

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3M Human Resources Measurement

Employee Engagement
A Green 3M

Employee
Assistance
Program

Community
Giving

A Healthier You

Taking Care
of the
Environment

Taking Care
of Others

Taking Care
of Our
Communities

Taking Care
of Yourself

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3M Human Resources Measurement

Making a Difference: Healthy Living Resources


A diversified four-part program designed to:

Lower our long-term health care costs and enhance employee productivity
Reduce the demand for costly medical interventions
and minimize employee productivity loss
Help employees better manage their lives physically, socially and emotionally
Other employee objectives:
Engagement | Recruitment | Enhance organizational commitment

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3M Human Resources Measurement

Where Weve Been: Key Accomplishments to Date


17,899 employees
participated and
received $100 incentive
Health plan
administrators have
reached out to at-risk
employees and offered
coaching classes and
additional programs
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August 2008
Program Launch
December 2008 March 2009
Health Screenings
and Assessments

3M Human Resources Measurement

Employee Engagement:

Key Strategy to Growth, Innovation and Retention


Engagement:
Aligning Individuals
Purpose and Energy with
Organizational Goals

Pride
in 3M

Brand ambassador
Community partner
Social responsibility and sustainability
Family appreciation events
Media coverage
External recognition and awards

Career Fulfillment

Basic Employee Needs

Regular and Open Communication

Performance oriented company


Challenge and growth
Career advancement and broadening
Personal career development
Effective supervisor and peer relationships
Safe working conditions
Equitable compensation and benefits
Ethical business practices
HR principles
3M values

Active visible leadership is needed to promote stronger levels of engagement.


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3M Human Resources Measurement

Engagement as a
Leadership Responsibility
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3M Human Resources Measurement

Global vs. Local Debate


Fundamentals of engagement
are universal

The desire for meaning and purpose


in the workplace knows no borders

How you capitalize on the fundamentals


is local

After all, results from their recent survey showed that 3M Mexico
employees boast a 95 percent favorability rating. That feedback,
according to Shivitz, is the best indicator of future financial success.
Ed Shivitz,
Managing Director, 3M Mexico
Stemwinder April 23, 2007

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People have needs

Organizations have needs

How you align these 2 facts can produce


engagement and financial success but is
context specific

3M Human Resources Measurement

Best Employer
Enthusiastic
Work Climate
Remain at 3M

Take on New Roles


& Responsibilities

Engagement

Adapt to
New Ways

Pursue
Development

Recommend 3M

Excited About
Contribution

Best Places
to Work Spain

2009 Best
2008 Best 3M Czech Republic

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3M Human Resources Measurement

Quick Hits You Can Do


Focus on the customer
Read a book or journal article together and discuss
Random lunches
Buy 1001 Ways to Energize Employees by Bob Nelson

Engagement isnt just recognition but it is a small start in the right direction.
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3M Human Resources Measurement

Innovation and Engagement


(Whats the relationship?)

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3M Human Resources Measurement

Three Work Areas: With Innovation at the Core


Employment Brand
Perception of your company In the market place
and the Value our employees derive
from working here

Engagement

Sustainability

an individuals sense of purpose


and focused energy, evident to others
in the display of personal initiative,
effort and persistence directed
toward organizational goals.

Triple bottom line:


People, Planet and Profit
Social responsibility
Environmental sensitivity
Economic viability

Sweet Spot

Culture of Innovation

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3M Human Resources Measurement

Submit Your Ideas for Products

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3M Human Resources Measurement

Gary Hamel The Future of Management


Formidable Challenges that Confront Companies in this
New Century
Dramatically accelerating the pace of strategic renewal in
organizations large and small
Making innovation everyones job, every day
Creating a highly engaging work environment that inspires
employees to give the very best of themselves
(p.40-41)

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3M Human Resources Measurement

We Know From Our Own Research


Those 3M business labs that are
more engaged have a more
positive view of Innovation and 2
years later were more profitable
(r=.56 Innovation and Engagement)

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3M Human Resources Measurement

How can we do better?


William L. McKnight

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