Business

Plan
of Group F

Group Members
Samir Zawad Hossain - 1421351 (Founder)
M.A Alim bin Seraj - 1421351 (Head of Finance and
Accounting)
Mahbubur Rashid - 1310648 (HR Manager)
Shah Niaz Mahmood - 1310600 (Service Marketer)
Golam Rizwan - 1310416 (Sales Marketing Manager)

 Business name: COOL BREEZETM

Business structure: Partnership
Business location: 31, New DOHS,
Mohakhali, Dhaka
Date established: 24 March 2015

Vision statement:
Our vision is to make a sophisticated brand
image by ensuring quality, reliability and
services that ensure customer satisfaction
and delight, while earning enormous
amount of profit for the upcoming years.

Goals/objectives:

Our goal is to be a leading company in the tiles industry while

maintaining a profitable customer relationship by providing
superior value.

Business overview
Cool BreezeTM, a hypothetical start-up company
thats going to be the pioneer in the tiles industry
of Bangladesh with innovation, state of the art
quality, effectiveness and vision found by the six
visionaries inspired by our honorable faculty Mr.
Abul Khayer Jyote, have made the move to import
the state of the art handcrafted Talavera tiles, also
known as AZULEZOS from Mexico; a piece of art
that dates back to the 16th century colonial era
when it was first introduced to Mexico by Spanish
guild artisans, whose craftsmen have made
tremendous contributions to the world's knowledge
of fine ceramics down through the centuries, thus
they are undoubtedly the finest products offered in
the Mexico.

Target market: 1) Individual households

2) Corporate firms 3) Real-estates Ltd. 4)
Exotic Hotels/Restaurants/Resorts

Marketing strategy: We plan to enter the

market by emphasizing on heavy
marketing of our product, creating
general awareness of our brand and
imposing individual attention to our
targeted market segments.

S.W.O.T. analysis
Strengths

Pioneer in the tiles industry of its kind.

Innovative combination of creativity, art and quality.
Azulezos are durable because of their highly
sophisticated making by the master artisans.
Vast array of unique sizes, designs, colors and shapes.

Opportunities
A vast market thats already established.
Constantly increasing demand.
Huge opportunity to grab the market as a whole being
the pioneer supplier of unique distinguished Talavera
tiles.d

Weaknesses
Expensive
Product is basically made keeping the premium customers
in mind.
Lack of brand awareness and image since its a new brand.
Likely to need a huge investment to start up with this
business despite the uncertainty of projected return on
equity.

Threats
Likely to face intense difficulties to get through the market
targets.
Likely to face fierce competition from the industry leading

competitors.
May fail to penetrate the desired market if already
established competitors emerge to do the same.

Products/services
Product/Service

Description

Solid Talavera tiles

Eye-catching handcrafted beautiful

solid colored tiles
Artistically designed tiles that are
perfectly handcrafted by the artisans
of Mexico
Talavera tile from Dolores Hidalgo
Mexico, perfect for kitchens &
bathrooms
Deluxe Mexican tile, hand-crafted by
Artisans in Puebla, crafted for a
custom
design look & exceptional quality tiles

Special design Talavera tiles

Traditional Talavera tiles

Colonial Talavera tiles

Certified Uniarte Talavera tiles

Hand-made; one of Puebla Mexico's

oldest handcrafted tiles. The original!

Our competitors
As a new company we are actually novice in the
tiles industry compared to our veteran
competitors, thats one of our biggest concern;
furthermore as a novice in the industry its
nearly impossible for get our desired market
share since its already a compact one taken by
the big names such as RAK ceramics, Akij
ceramics, Fuwang ceramics etc, who actually
make the market a hard one to penetrate by a
novice business like us. However, things that
likely to give us the edge over our competitors
are that the Market owners with little to no
difference almost deal with the same sort of tiles
i.e. either they are ceramics, glass, marble or
stone made tiles, like us they also import tiles
from overseas like China, Brazil, Spain, Italy etc

Market targets
Cool BreezeTM will be opening up 50
shop fronts or sales points in the top
markets across the country to meet our
projected sales. We expect a sale
volume of 100,000 units of our products
at the end of the 1st year. We expect to
grab at least 5% of the market share at
the end of the 2nd year of our business if
succeed to survive in the industry. About
10% to 20% of the revenues will be used
for brand building and testing the local
retail channels in a focused manner.

Advertising & sales

TVC- We will cover 6 tv channels and our
advertisement will be broadcasted mostly at
night to make an impact.
Leaflets- We will distribute leaflets at the
main parts of Dhaka city.
Billboards - We will use unique billboards at
major parts of Dhaka city.
Newspaper - We will cover 4 Bengali
newspapers and 4 English newspapers.
Create an application through which people
can order our product sitting at home.

Financial Assumptions:
It was assumed that the monthly salaries,
wages, utilities and all other expenses are
constant. These costs are assumed to remain
constant for the rest of the year.
Tax rate was considered to be a flat 20% on the
profit made by the business.
The market price prevailing in the economy of all
the capital equipment and tools were considered
while valuating them and were also assumed to
remain constant for the rest of the year.
The business is considered to have a separate
entity rather than having an entity collaborated
with the owners of the business.

Controls
We are planning tight control measures to
closely monitor quality and customers
service satisfaction. This will enable us to
react in correcting any problems that may
occur. Other early warning signals that will
be monitored for signs of deviation from the
plan include monthly sales (by segment and
channel) and monthly expenses. Given the
markets volatility, we will be developing
contingency plans to address fast-moving
environmental changes such as new
technology and new competition.