Q2: HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN

PRODUCT WITH ANCILLARY
TEXTS?

PANEL 1 & 2

The image on the front panels is a direct reference to my

music video as it features the main identity/host body featured
in the video.
With the use of a 6 panel layout, the image is split in middle
across two small panels as to represent the theme of mental
illness that dominates my music video. The physical
representation of this highlights the idea of having different
parts of ones personality- a popular theme being the divide of a
dark and light side of an individuals personality- and the
binary opposition created by the contrasting sides.
According to Claude Levis Strauss, it is this constant
creation of conflict/opposition that drives a narrative; thus
having this idea of binary opposition and a conflict of the two
personalities across my music video and my digipak and advert
helps to link the texts together as well as reinforce the creation
of a surreal, dream-like state of which said texts are set and
exist within, being a recurring motif in main and ancillary texts.

PANEL 3 & 4

As previously mentioned, the front panels feature an

image of the main character of which is split down the
middle across the two panels. Those panels then open to
reveal panels 3 & 4 of which feature an image of the
dissociative identity of which is featured in the narrative of
my music video.
With the image of the dissociative identity being on the
back of the image on panels 1 & 2 reinforces the theme of
Dissociative Identity Disorder presented within the music
video, as well as showing that what one portrays on the
outside can be very different to what is going on in their
head or personal life further linking to the issue of
proliferation in cases of mental illness in young adults in
contemporary society of which I explored in my music
video.

An example of album artwork of which utilises a similar

theme and layout as I have used for panels 1-4 of my
digipak is Bring Me The Horizons There Is A Hell Believe
Me Ive seen It. There Is A Heaven Lets Keep It A Secret.

PANEL 5

Panel 5 features a single, simple image of cards that are

similar to Tarot cards, and display supernatural themes.
This was used as to link to the forest location within the
music video, which has strong horror and supernatural
connotations, especially in regards to the subject of
lycanthropy; as well as these genres being a large influence
on the production of the music video itself. This is a clear
display of Nicholas Abercrombies idea that genres permit
the creation and maintenance of a loyal audience which
becomes used to seeing certain programmes within a
genre, and thus those who recognised and enjoyed the
references to the horror and supernatural genres in the
music video will also be able to do so with the digipak.
Therefore I also used this image for the middle panel of my
digipak as to reinforce the running themes present in my
music video and digipak.

The use of a middle panel featuring one simple

image is a recurring trend Ive found in the album
cases that I have researched. Examples of these
are:
Fall Out Boys
Take This To Your
Grave

A Day To
Remember
s Old
Record

A Day To
Remembers
Homesick

My
Chemical
Romances
Danger
Days: The
True Lives
Of The
Fabulous
Killjoys

PANEL 6

I used an image of a pair of shoes hanging from a tree in

the forest -much like when kids throw shoes over phone
lines in the streets- for the back panel of my digipak.
This was used to reinforce the theme of mental illness in
the music video, with the image being in reference to the
tripartite personality theory from Freud. The theory
suggests that we have the Id of which is the childish, selfish
part; the Superego of which is the moralistic part and the
Ego of which mediates between the two.
It is said that if the Id is the dominant part then it can
lead to the development of certain psychotic disorders, and
thus this child-like element is reflective in this image and
reinforces the theme of mental illness seen in the video
being linked to the digipak.

This image was also used to parallel the

final shot in the music video of which was
also used to reinforce the theme of mental
illness through reference to Freuds
Tripartite personality theory, thus
strengthening the link between the two
texts.

MAGAZINE ADVERT

Whilst creating my print production I knew I

wanted both the digipak and advert explicitly link to
the music video through using images of the
characters featured within the narrative.
The advert features an image of the dissociative
identity which has been taken in a way as to appear
to have two faces, as to once again reinforce the
theme of mental illness presented within the music
video.
This links to the digipak as it focuses on and
shows the other personality of which isnt the main
feature of the digipak, and by including the digipak
itself on poster shows audience both sides of the
individual that is featured in the music video.

For those who have already seen video, the

combination of the print productions would act as
extra audience pleasure as they will know that
each part (the digipak and the advert) is one of
each part of the individual featured within the
music video, whereas others will not.