A Presentation on

Services of Airlines
with reference to
Spicejet
Submitted by,
Hitesh Sharma
Vishal Trivedi
Jigar Vaghela
Anoop Vishnani
Rupesh Yagneshwari
(Section-B)
Submitted to,
Dr. Renuka Garg
Department of Business and Industrial Management
Veer Narmad South Gujarat University
Academic Year 2014-15

Introduction

Founded by Sun group

Founded in the year 2004 and started operation in

2005

Follows a model which largely remains focused on

maintaining the lowest cost structure and quality
customer services while keeping the costs to a bare
minimum.

Vision and Mission

Mission
To become Indias preferred low cost airline, delivering the
lowest air fares with the highest customer value, to price
sensitive consumers

Vision
To ensure that flying is no longer confined to CEOs and
business travelers, but affordable to everyone

Market share of Domestic airlines

http://in.reuters.com/article/2014/01/09/singapore-airline-tatasons-india-idINDEEA0802E20140109

Spicejet Operations
SpiceJet currently operates 83 flights daily to
14 destinations connecting metros and nonmetros.
The company has alliance with some of the
best names known globally like Honeywell,
Weber Seats, etc to ensure highest safety
standards.
Spicejet Cargo takes 2.5 to 3 tons of freight per
flight and per day 264 such flights are
operated so total 300 tons daily freight
transfer via cargo

7 ps of marketing for
Spicejet

Product

Price

Place

Promotion

People

Process

Physical evidence

Product

Core product: Transportation

Supplementary Product: Check In , Rest rooms,

Refreshment , In-flight Service, Entertainment

Spice Cargo

Spicejet SBI Titanium card

Price

Spicejet itself positioned itself as low cost airlines. It

is one of the second lowest airlines in india.

Spicy Fares: Low fares

Spice Jet started off its services with a revolutionary

pricing of Rs. 99 for the first 99 days. This was
followed by air tickets priced at Rs. 500 and Rs. 999
- a pricing strategy that continues.

Place

Spice jet presently operates 83 flights in 14

destination

Various international as well as national airports are

also available

Booking of the seats can be done now a days online

so it can be done sitting in ones own home.

Promotion

Friends and family circle Discounts- 25% off on base

fare for more than 4 person booking

Coupons spicy codes

Discounts on the base fare for payment through

special bank debit , credit card.-SBI ,HDFC

Discounts under frequent flyer programme

Various promotional offers like book any domestic

flights forRs 699 only

People

Front stage: Various crew members, Inflight staff,

Supporting staff at airport, Air Hostess

Backstage: Pilot and Co-pilot, Air-ticket booking

officials, etc.

Process

Flow & reach of services to the ultimate users

The process at spicejet ranges from searches to

confirmation of the seats to reaching the actual
destination by travelling thoughout the journy.

To reduce the time they have also introduced web

check-in.

Physical Evidence

Physical Evidence refers to the environment in

which the service is delivered and where the service
industry and customer interact

In-flight entertainment such as spice route

magazine is provided

Booking offices and ticket counters at spice jet

Airlines are extremely spacious and well designed
with good looks.

Further the aircrafts are given excellent exteriors

and are maintained well

SWOT Analysis
Strength

Strong backing by the Promoters

LCC segment is ever growing in the country

One of the largest low cost carriers in India

Good presence in the market due to its branding

and advertising

More interconnection in various metro and

megacities

SWOT Analysis
Weakness

Low market share due to presence of significant

competition

Limited international presence

Opportunity

Middle Class taking to the skies

More opportunities to grow on popular routes and

destinations

International tie-ups would boost brand image and reach

SWOT Analysis
Threat

Strong competition in LCC segment

Rising Fuel Costs
Changing govt policies

Data Analysis and Findings

Duration of Boarding and Baggage Handling
14

12

12

10

0
Very Long

Just in Time

Quick

Data Analysis

Did Flight take off as Scheduled?

7
13

Yes

No

Data Analysis
Quality of In-Flight Meal
Bad

Satisfactory

12

Very Good
0

5
2

10

12

14

Data Analysis
Attitude of Flight Attendants
8
7

6
5

2
1
0

Very Good

Good

Neutral

Bad

Very Bad

Data Analysis
Overall Services of Spicejet

1
3

8
5
3

Excellent
Poor

Good
Worst

Satisfactory

Data Analysis
Travelling with Spicejet in Future

7
13

Yes

No

Data Analysis
Recommending Spicejet to Others
4

16

Yes

No

Commercial

A Visual Advertisement of Spicejet showing all its

services and the Flying Experience.

Thank You for flying

with us