Presented by.

Aditya Vardhan
Tarun Bhasker
Abid Javed
Ravi raj

INTRODUCTION
Chairman of ITC LIMITED: Y C Deveshwar
e-choupal, June 2000
the unique web based initiative of ITCs agri business
division, offers the farmers of India all the information,
product and services they need to enhance farm productivity,
improve farm-gate price realization and cut transaction cost.
Farmers can access latest local and global information on
weather, scientific farming practices as well as market prices
at the village Itself through this web portal-in regional
languages. choupal also facilitates supply of high quality farm
inputs as well as purchase of commodities at their doorstep.

E-CHOUPAL
It is developed by ITC.
village meeting place.
The main attractiveness of e-choupal is that it
can be used for connecting large
producers/small producers and small&large
users.
Place where vendors and customers come
together.
It is because of rural development.

CONT

Largest internet based initiative - 1,300 choupals, linking

7,500 villages, and serving almost 1 million farmers MP,
UP, AP, Karnataka
Info provided
crop prices
weather,
scientific farming practices
soil-testing services.
This online information is made available in Hindi.
How the system works? Transportation cost reimbursed

BENEFIT OF E-CHOUPAL
o
o
o
o
o

e-choupal provides farmers with all the market information

Creative use of information technology through e-choupal
Price, news, risk management
Modern farming practices
Facilitated the interaction between company and village
community.
o Latest farming techniques.
o All the information is customized according to local farmers
requirement and provide into the local language through
computers.

BARRIERS

Training villagers in use of internet

Power supply and rural connectivity

Logistics(transportation ,location)

Challenge of imparting skills to the first time internet users in remote and inaccessible
areas of rural India.

NOW E-CHAUPAL

BUSINESS MODEL

MARKETING
Business to Business

Business to costumer

SWOT (STRENGTH)

Delivery of real time information

Immediate cash payment
Easy access to any e- Choupal
Low Transactional costs
Transparent and Fast Process
Use of Technology

SWOT (WEAKNESS)
Power unavailability in Rural India
Poor Telecommunication Infrastructure
Lack of proper roads, limiting vehicle access
Training costs

SWOT (OPPORTUNITY)
Better supply chain for ITC s food
and agri-business.
Access to the underserved rural markets.
Shareholding value creation through servicing
society.

SWOT (THREATS)
Bulk storage and handling hubs.
Demand for Unwarranted additional payments by
the Sanchalaks.
Threats to execution management due to speed
of expansion.

OTHER E-CHOUPAL INITIATIVE

CONCLUSION
e-Choupal has been most successful initiative to
wire rural India and to involve the farmers in
learning.
The success of e-Choupal has given new
lessons to the corporate in the India and abroad.

Any Question???
Thank You !