Eurasia.

com 2012

Vision for a Sustainable

Future
in Telecommunications
and
Enzo Adamo
IT
Data
Centres
Managing Principal MEMA & Italy
Director\Strategist

Copyright 2011 Hewlett-Packard Development Company, L.P. The

information contained herein is subject to change without notice.
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Climate change is the greatest threat to our

common future. We have a very short period
Climate change is the greatest threat to
of time to tackle
the
problem
before
it
our common
future.
We have a very
short
period of time to tackle
theout
problem
before
becomes irreversible
and
of
control.
A
lot
it becomes irreversible and out of control. A
of progress lothas
been
of progress
hasmade,
been made,but
but wewe must now
now go further, faster and turn targets
go further, must
faster
and turn targets into real
into real change
change

Chris Huhne,

Secretary of State for Energy & Climate Change UK (May 2010).

2

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CIOs Challenges
Outcome
IT capacity and
availability.
Increasing construction
and power costs
Need for greater flexibility
Faster business
performance
3

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Drives facility
suitability decisions
Effective growth
and efficiency
plans
Challenges
conventional
thinking
Integrate &
converge

Do more with less

CIOs Legislative Pressures

Outcome
Improve Energy Efficiency.
Publishing of League
Tables.
Financial
Metrics
4

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Reduce Carbon
Footprint to Zero
Publicise
Company
Performance
Buying
Allowances
Imposed Penalties
PUE & DiCE

Energy demands > supply capabilities

CIOs Infrastructure Problems

Technology Services
Keep my technology
running.
Transform my
infrastructure for the
future.
Simplify and integrate my
business communications.
Make efficient use of my
infrastructure resources.
5

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Always On
Converged and
Virtualized
Unified and
Connected
Energy and
Resource
Efficient

Business demands outpacing capabilities

Vision
To Create a Data Centre that consumes
NET ZERO
energy from non renewable sources
over its entire lifecycle, from initial
resources extraction and manufacturing
through operation and end-of-life
reclamation
6

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HP LABS

Vision And Sustainability Mission Statement

Factors
Simplicit
y
Cost

Risk

Efficienc
y
7

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Risk Profile
Human Interference
- Operator error
- Sabotage
- Employee strikes
- Viruses
- Fraud
- Terrorism

Automation removes most

of the human interference issues.
8

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Water Damage
- Flooding
- Leaking pipe
Power Failure
- Blackout/Brownout
- UPS failure
Force of Nature
- Flooding
- Hurricane
- Tornado
- Earthquake
Fire
Telecommunications
Failure
Major IT Equipment Failure
- Processor failure
- Storage failure

Sustainable Data Centre

e
nag
Ma ent
m

Monitorin
g

Built
Infrastructure
Design

Converged

Infrastructure
HyperScaled
Low power
Server
Design

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Renewable
and Waste
Energy
Recovery

Hyper Scaled Low Power Servers

Super-dense servers based on Intel low-power Xeon and Atom chips and
Advanced Micro Devices low-power x86 processors as well as multiple
suppliers of ARM-based server chips.

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Hyper Scaled Low Power Servers

HP Redstone
Single-height ProLiant Half 2U
tray server providing 72 Sever
nodes
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HP Redstone
The trays slide into the 4U version of the ProLiant
SL6500 chassis providing 288 sever nodes

Hyper Scaled Low Power Servers

A half rack of Redstone machines and their external switches
implementing 1,600 server nodes has 41 cables, burns 9.9 kilowatts,
and costs $1.2m.
A more traditional x86-based cluster doing the same amount of work
would only require 400 two-socket Xeon servers, but it would take up 10
racks of space, have 1,600 cables, burn 91 kilowatts, and costs $3.3m.
The big, big caveat is, of course, that you need a workload that can
scale well on a modestly clocked (1.1GHz or 1.4GHz), four-core server
chip that only thinks in 32-bits and only has 4GB of memory.

Paul Santeler
VP/GM Hyperscale Business Group at
HP
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Converged Infrastructure
Architecture For The Next Decade

Virtual
Resource
Pools
A common modular
infrastructure
of virtualized server,
storage, and I/O
resources

Data Center
Power
Management
Intelligent energy
management
across systems
and facilities

FlexNetwor
k
Architectur
e networking
Converged
architecture that spans
from the virtualized
data center to the
virtual workplace with
integrated security

Matrix
Operating
Environment
A common
management
platform to manage
and automate from
infrastructure-toapplication

Converged Infrastructure
The Storage Architecture For The Next Decade
Thin Provisioning
Technology to maximize storage utilization

Autonomic Storage Tiering

Automatically optimizes using multiple classes of storage

Virtual Domains
Multi-tenancy for service providers and private clouds

Dynamic Optimization
Workload management and load balancing

Mesh-Architecture
Advanced shared-memory architecture

T800

Intelligent Resilient Framework

(IRF)
Simplified and
integrated
Virtualized Networks

Single-device management
All links utilized
Seamless recovery
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IRF

APP
OS

APP
APP
APP
OS
OS
OS

IRF
APP
APP
APP
OS
OS
OS

IRF

APP
OS

APP
APP
APP
OS
OS
OS

APP
APP
APP
OS
OS
OS

85
%
Complexity
reduction

APP
APP
APP
OS
OS
OS

APP
APP
APP
OS
OS
OS

APP
APP
APP
OS
OS
OS

APP
APP
APP
OS
OS
OS

Monitoring & Management Systems

BMS + Security + Life
System Monitoring

Server Power
Management

Utility and Rack

Power management

Application and
Network
Management

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Server Power Monitoring & Management

Power Supply High
Efficiency Mode

Power Regulation

Balanced Mode

High Efficiency Mode

Regulate CPU clock
speed based on
workload intensity

Optimum power
efficiency even under
light loads

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Intelligent Fan and

I/O Control

32 Smart Temp. Sensors

Auto fan and I/O control

Power and cool only
whats in use or running
hot

Application and Network Monitoring &

Management

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information contained herein is subject to change without notice.
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Utility Power Monitoring & Management

Copyright 2011 Hewlett-Packard Development Company, L.P. The

information contained herein is subject to change without notice.
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BMS + Security + Life System Monitoring

Data Center Fire Alarm

Systems

Data Center
BMS

Data Center Security

Systems
Data Center Main System Integrated
management System

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information contained herein is subject to change without notice.
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To Rack environmental &

Utility Power Management

Built Infrastructure

Intelligent
Power
control
conversion

Free
Cooling
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Free Cooling
ASHRAE TC 9.9 2011
Thermal Guidelines for
Data Processing Environments
ASHRAE Environmental
Conditions for a Class A1
Enterprise Data Center
Allowable
15 32 Deg C, 20 - 80%
RH

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information contained herein is subject to change without notice.
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--------------------------------------------

Power Conversion
Actual AC Distribution
Practice

AC

72-74%

X86 Servers
X86 Servers

UPS Room

Power In

Utility 380 415v AC (ROW)

Data Center
PDU (208 ac)

AC DC AC

Industry Discussed HVDC Distribution

HVDC
80-88%

Utility Power
In

x86 Servers

UPS Room

HVDC to the load

AC - DC

380 415v AC (ROW)

AC Distribution today with Blades

AC
83-85%

Utility Power
In
380 415v AC (ROW)

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information contained herein is subject to change without notice.
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Blade System (c-Class)

w/ Thermal Logic Technology

Line-Interactive
UPS and PDR

N+N Pooled Power

Dynamic Power Saver
Improved Efficiency

Intelligent Control
R E C L A I M

Intelligent Management System

Bu
ild
ing
Sy
ste

ms
U

ic
ppl

ati

ons

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information contained herein is subject to change without notice.
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rk
two
e
&N

ty
tili

Se
rve
r

e
ow

an
M
r

em
g
a

en

R E D U C E

E X T E N D

Po
we
r

Ma
n

ag
em

en
t

Renewable & Waste Energy

Recovery

Due to localization,
cooling of Data room
space is not so
essential

Returning hot air from

Data Room heats water
and used to power
Adsorption Chillers

Return heat plus solar heated

water can be used to power
micro steam turbines
Some return air can be
used to improve inlet air
quality using Heat wheels

Photo Voltaic panels

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Solar produced Super Heated Steam

Mojave dessert
354 MWe total capacity
1,600 acres (6.5 km2)
936,384 parabolic mirrors
extending over 229 miles
(370 km)
30 MW construction cost
$90 million in 2002
OPEX $3 million per year
(4.6 cents per kilowatt hour)

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Adsorption Chillers
This process uses a source of heat to
provide the energy needed to drive the
cooling process.
Adsorption
The absorption cooling cycle can be
described in three phases:
Evaporation: A liquid refrigerant
evaporates in a low partial pressure
environment, thus extracting heat from
its surroundings the refrigerator.
Absorption: The gaseous refrigerant is
absorbed dissolved into another liquid
- reducing its partial pressure in the
evaporator and allowing more liquid to
evaporate.
Regeneration: The refrigerant-laden
liquid is heated, causing the refrigerant
to evaporate out. It is then condensed
through a heat exchanger to replenish
the supply of liquid refrigerant in the
evaporator.
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Eurasia.com 2012

Q&A

Enzo Adamo
Director\Strategist

Managing Principal MEMA & Italy

Mobile No +971 56 1297481
enzo.adamo@hp.com
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information contained herein is subject to change without notice.
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