Events been around for years

EVENT MANAGEMENT HISTORY

Events are a common place, everyday occurrences.
Songs, Dance, food festivals and carnivals are different
expressions of events.

Its so common that we fail to recognize it.

Birth, baptism, annaprasan, engagements, marriages and
deaths are socio-relegious events amongst all socioeconomic and socio-cultural groups.

Traditional events Surujkund craft mela, puris chariot

festival. Ganesh utsav, pushkar mela, kumbh mela.

EVENTS IN INDIA
One billion birthdays
Millions of festival celebrations
50 crore of wedding, mehndi,
sangeets engagements
few million corporate events
Events part of everyones life.

Indian M & E industry

The Indian M&E industry grew from INR 652 billion in 2010
to INR 728 billion in 2011, registering an overall growth of
12 percent.
The industry is estimated to achieve the growth of 13
percent in 2012 to touch INR 823 billion, the sector is
projected to grow at CAGR of 14.9 percent to reach INR
1,457 billion by 2016.
The advertising spends across all media accounted for INR
300 billion in 2011, contributing to 41%of the overall M&E
industry revenues. Advertising revenues witnessed a
growth of 13% in 2011 against a marginal decline of 17%.
Advertising spends are expected to grow at CAGR of 11%
to reach INR 586 billion in 2016.

MARKET OVERVIEW
During early 1990s the industry has spent upto
Rs. 20 crores, per annum on events.
Year 2003 over 1000 events were managed out
of which 20 were large scale international
quality events.
Indian event management industry is poised to
clock a 25% growth rate.
Increase in corporate and personal occasions
needing professionals to manage them has led
to a major demand for event organizers.

Market Size & Growth Organized

5000
4500
4000
3500
3000

Organised Events
OOH
Radio

2500
2000
1500
1000
500
0
2009-10

2010-11

2012-13

2013-14

Increase in disposable income has

empowered the young Indian
consumer to spend on entertainment
Willingness of middle and upper class
people to spend on parties and major
events had contributed to the popularity of
live entertainment.
Most predominant events for which
individuals approach an event
management company are weddings.
Wedding market in India is pegged at
between INR 500-600 billion in 2009 and is
expected to grow at 15% p.a.

Key players
1.
2.
3.
4.
5.
6.
7.
8.
9.

Wizcraft
Encompass
Percept DMark
Seventy group
Showtime
Seventy Seven
Fountainhead
DNA Networks
Cineyug

The old rules of marketing no longer

apply

People dont want to be shouted

at by companies.
Instead they want to be listened
to and to be able to have a
conversation.

Solution
Brands are being build around
how consumers experience
them

So let them
experience

A revolution doesnt
happen when society
adopts new tools, It
happens wen society
adopts new behaviors.

-CLAY SHIRKY, US