Professional Documents
Culture Documents
Designing
Designing aa Competitive
Competitive
Business
Business Model
Model and
and
Building
Building aa Solid
Solid Strategic
Strategic Plan
Plan
A Major Shift . . .
From financial capital to intellectual
capital
Human
Structural
Customer
3-2
Strategic Management
3-3
3-4
Building a Competitive
Advantage
3-5
3-6
Building a Sustainable
Competitive Advantage
Capabilities
Capabilities
Lessons
Lessons
learned
learned
Core
Core
competencies
competencies
Sustainable
Sustainable
competitive
competitive
advantage
advantage
Superior
Superior value
value
for
for customers
customers
Skills
Skills
3-7
Strategic Management
Process
Step 1 Develop a vision and translate it
into a mission statement
Step 2 Assess strengths and
weaknesses
Step 3 Scan environment for
opportunities and threats
Step 4 Identify key success factors
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Strategic Management
Process
(continued)
3-9
Provides direction
Determines decisions
Motivates people
Allows for perseverance in the face of adversity
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Strengths
Weaknesses
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Opportunities
Threats
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Political and
Regulatory
Ch. 3: Business Model and Strategic Plan
Economic
Social and
Demographic
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall
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Step 4: Identify
Key Success Factors
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1.
Low 1 2 3 4 5 6 7 8 9 10 High
2.
Low 1 2 3 4 5 6 7 8 9 10 High
3.
Low 1 2 3 4 5 6 7 8 9 10 High
4.
Low 1 2 3 4 5 6 7 8 9 10 High
5.
Low 1 2 3 4 5 6 7 8 9 10 High
Conclusions:
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Competitor Analysis
Direct competitors
Significant competitors
Indirect competitors
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- Lewis Carrolls
Alice in Wonderland
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Strategy?
Differentiatio
Differentiatio
nn
Focus
Focus
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Cost Leadership
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Cost Leadership
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Differentiation
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Focus
3 - 33
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Balanced Scorecards
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Balanced Scorecards
Five Perspectives:
1. Customer: How do customers see us?
2. Internal Business: At what must we excel?
3. Innovation and Learning: Can we continue
to improve and create value?
4. Financial: How do we look to shareholders?
5. Corporate Citizenship: Do we meet our
responsibility to society as a whole, the
environment, the community, and other
external stakeholders?
Ch. 3: Business Model and Strategic Plan
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Conclusion
The strategic planning process:
Teaches entrepreneurial
discipline for a higher
chance of survival.
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