Professional Documents
Culture Documents
INDIVIDUAL DECISION
MAKING
PERCEPTION: A Process by
which individual Organize and
Interpret their Sensory
Impressions in order to Give
Meaning to their Environment
PERCEPTION
1. Perceiver
2. The Object of Target being
perceived
3. In the Context of the Situation in
which the perception is made
FACTORS INFLUENCING
PERCEPTION
1. Perceiver:
1. DISTINCTIVENESS:
It refers to whether an individual
displays different behavior in different
Situations.
Here we look for the UNUSUAL or
NOT UNUSUAL behavior.
SELECTIVE PERCEPTION:
HALO EFFECT:
CONTRAST EFFECTS:
PERCEPTION:
Shortcuts in Judging Others
PROJECTION:
STEREOTYPING:
PERCEPTION:
Specific Applications of Shortcuts in
Organizations
EMPLOYEMENT INTERVIEW
PERFORMANCE EXPECTATION
ETHNIC PROFILING
PERFORMANCE EVALUATION