Professional Documents
Culture Documents
QUESTIONAIRS
QUESTIONAIRS
Words are often used in different ways by
Survey design
Opening should introduce the survey
Example
Hello My name is with [INSERT
Assure a common
understanding
Please rate the following FM radio in order of
1 next to
2 next to the FM in
second and so on up to 3.
106.2 HUM FM
Suno 1024
Radio Mirchi 98.3 FM
the FM you prefer most,
Semantic differential
scale
In a question using a semantic differential
questions
Open ended- allow responder freedom in
answering and choice to respond in deph
responses.
Closed ended- respondents select an answer
from a list provided by the researcher. It is
popular because greater uniformity of
response and answers are easily quantified.
Sometime blank option give responder to
answer their own way.
Open-ended questions
These are particularly helpful for collecting
PRETESTING
Mini test with a small sample to determine if study
Gathering Data
Mail Survey
Telephone survey
Personal interview
Group Administration
Internet fax
blog postings, social networking profiles and
personal websites