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By:
SAKSHI MALHOTRA (125)
Sustainability
why more important now?
Todays consumers...
Well connected with their friends and
peers world wide
More informed about sustainability
issues and related risk factors
Willing to contribute towards
environment and society but are time
constrained
Looking for avenues to contribute their
bit and feel satisfied
And so they are preferring brands, which
are active on sustainability platform
In a study by the European union , 75%
of respondents agreed that they would
pay more for environmentally friendly
product as compared to regular ones.
Denim manufacturers
concentrating on using less water
LEVIS water<Less jeans
consumes upto 96%less water
without compromising on the
fashion quotient
172 million litres of water saved
so far using Water<less
finishing
Killer claims that it took 80%
less water to manufacture each
water saver pair.
It used facebook page
extensively to connect this idea
with its customers.
Indian companies
following suit
Arvind mill is working with 1000+
Sustainability Index.
Achieved the highest scores in the Carbon
Sustainability platform is
standing on three pillars
Sustainability way
forward...
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