NADA SHAHID KHAN (17630)

SARA FATIMA (21493)

Presented To
Sir MAK Chishty
Channels Management

A Herbal Pharmaceutical Company

HISTORY
Herbion

was conceived in the year 1983 and with initial

operations within the country of its origination (Pakistan) only.
By 1997, the Organization started marketing and distributing its
natural range of products in the Commonwealth of Independent
States (CIS).
All the medicinal product are of natural origin that is active
ingredients are natural herbs or medicinal plants
Largest exporters of Herbal medicines
Herbion covers following therapeutic category;
Respiratory Care Mosquito Repellent Digestive
Care Child Care Reproductive Care Nutritional
care CNSCare OralCare Blood Purifier

Vision :
To become a globally renowned organization that innovates and develops Natural
Healthcare Solutions which facilitate mankind to live a better and a healthier life.

Mission :
To manufacture and market high quality natural products at an affordable price for its
global customers, while achieving and sustaining worldwide leadership in the Natural
Health Care Industry.

LINKUS SYRUP

Linkus Syrups is a balanced preparation of carefully

selected plants promotes relief of cough, cold and flu
symptoms.

Flagship Products

CHANNEL MANAGEMENT
Channel management is a term that refers to the way that a
business or supplier of products uses various marketing
techniques and sales strategies to reach the widest
possible customer base.

LINKUS DISTRIBUTION CHANNEL

It has 17 different distributors around 25 countries.
These distributors are majorly exist at Malaysia, Vietnam, Singapore,
USA, Canada, CIS, Latvia, KSA, UAE, Sudan.
There is only 1 distributor in Pakistan that is Muller & phillips, M&P has a
National distribution network from Karachi to the Kunjerab Pass, from
Gawadar to Umarkot, it is the largest national distribution network
covering more than 850 towns and cities across the country. The M&P
distributes the Linkus Syrup in Hyderabad, Karachi, Sakhar, Quetta,
Lahore, Faisalabad, Rawalpindi, Peshawar, Islamabad.

LINKUS Channel Members

Raw Material
Raw Material
Suppliers
Suppliers
Raw Material
Raw Material
Quality Cell
Quality Cell
Production
Production
Product
Product
Quality
Quality
Assurance
Assurance
Ware House
Ware House

Consumers
Consumers

Distribution
Distribution

Retailers
Retailers
/wholeseller
/wholeseller

Three Basic Members of Distribution channel

Wholesaler
Retailer
Physician

Manufacturer
Herbion has 4 ultra-modern manufacturing facilities, 2 in
Karachi, 1 in Lahore and 1 in Islamabad where they
manufacture Linkus Syrup.
Yearly herbion produce 90 to 95 lac unit per anum of
Linkus Syrup, each unit contains 90 ml of syrup.
Herbion produce 85,500,000 ml of Linkus syrup per year.
They have their own lands in interior Sindh, Lahore, Swat
and
Peshawar where they cultivate their herbs.

Excipient import from China and India.

Vendors are in jodiya bazar and in Islamabad.

Factory Pictures
granulation area

KHI facility

LHR facility

Coating area
ISL facility

WHOLE SELLER

Some big sellers or whole sellers have their

own stock of Linkus Syrup, they have no
concern from senior doctors who help drug
companies to sell their drugs. They buy stock
from distributors who carry Linkus stocks. Later
on they supply it to retailer or chemists as per
orders

RETAILER
Retailer take Linkus Syrup from whole seller or from distributor directly,
depends upon the channel of distribution they follow.
In Big stores like Naheed, Imitiaz and big pharmacies like Time
medicos keeps Linkus Syrup and their inventory is not prescription
based but product consumption based. In such stores, Herbion Medical
rep. teams themselves ensure the product availability.

PHYSICIAN

The Physician is known as key opinion leaders in

the pharmaceutical marketing. They are actual the
final decision makers about the medicines those
needs to be prescribed. Since herbal medicines like
Linkus Syrup are considered as natural and with
less side effect as compared to allopathic products
so they are mostly used as supportive therapies.

CONSUMER
Consumer uses the product when:

When Physician/doctor writes prescription of it,

consumer goes to retailer or medical store
and gets the desired medicines(Linkus Syrup)
At times consumer approaches direct retailer/store to
get desired medicine

SUMMARIZED PICTURE

THANKYOU