Professional Documents
Culture Documents
Dimensions example
innovation
Do people think the firm runs an innovative operation
How much innovation do they think is present at the
firm
What do they think causes it
Should the government do anything to improve it?
What should be done to improve it?
What personally is the respondent willing to do?
What do they think should be done to improve
innovation?
What do they feel should be done to improve
innovation at the firm?
Avoid negation
e.g. a respondent asked to answer
yes, no or other Should the
United Kingdom not recognise
separate retail and investment
banking? may read over not, or
answer yes and mean the United
Kingdom should not separate retail
and investment banking, or no and
mean the same
Avoid Bias
Identifying an orientation with a
prestigious entity e.g. Do you agree
with a recent study by the London
School of Economics....
Less Support
Welfare
Law enforcement
Drug rehabilitation
Assistance to big
cities
Assistance to blacks
Social security
Rasinski (1989); in Babbie (1998)
Avoid double-barrelled
E.g. avoid Do you believe your
workforce pay and conditions suit
your corporate strategy?
Summary: Questions
must.....
1. be Short
2. be Relevant
3. be Very clear (avoid
ambiguity e.g. specify actual
frequency rather than use
how often)
4. Avoid technical or jargon
5. avoid Negative items
Questionnaire Structure ~
Questionnaires must....
Be well-organised
Be uncluttered
Be attractive
Have clear instructions
At the start of the questionnaire
At the start of each section