Professional Documents
Culture Documents
AND ETHNOGRAPHIC
RESEARCH
LOUIS COHEN, LAWRENCE
MANION & KEITH MORRISON
Case study
Comparative studies
Retrospective studies
Snapshots
Longitudinal studies
Ethnography
Grounded theory
Biography
Phenomenology
MAIN METHODS OF
NATURALISTIC ENQUIRY
Participant observation
Interviews and conversations
Documents and field notes
Accounts
Notes and memos
ETHNOGRAPHIES CONCERN . . .
The production of descriptive cultural knowledge of a
group;
The description of activities in relation to a particular
cultural context from the point of view of the members
of that group themselves;
The production of a list of features constitutive of
membership in a group or culture;
The description and analysis of patterns of social
interaction;
The provision as far as possible of insider accounts;
The development of theory.
CRITICAL ETHNOGRAPHY
Whereas conventional ethnography is concerned with
what is, critical ethnography concerns itself with what
could be.
Theoretical basis in critical theory and ideology
critique.
Concerned to expose oppression and inequality in
society with a view to emancipating individuals and
groups towards collective empowerment.
Research is an inherently political enterprise:
ethnography with a political intent.
It has an explicit agenda and ethical responsibility to
promote freedom, social justice, equity and well-being.
It takes power, control and social exploitation as
problematic, and to be changed, rather than simply to
be interrogated and discovered
Its basis echoes Habermass emancipatory interest
CRITICAL ETHNOGRAPHY
Research and thinking are mediated by power relations;
These power relations are socially and historically
located;
Facts and values are inseparable;
Relationships between objects and concepts are fluid
and mediated by the social relations of production;
Language is central to perception;
Certain groups in society exert more power than others;
Inequality and oppression are inherent in capitalist
relations of production and consumption;
Ideological domination is strongest when oppressed
groups see their situation as inevitable, natural or
necessary;
Forms of oppression mediate each other and must be
considered together (e.g. race, gender, class).
reliability;
Importance in giving accounts;
Knowledge/knowledgeability;
Status;
Contacts gatekeepers;
Representativeness;
Centrality;
Relationships to others.
REFLEXIVITY
Researchers are part of the social world that
they are researching
This social world is an already interpreted
world by the actors
Researchers bring their own biographies to
the research situation
Researchers should acknowledge and
disclose their own selves in the research,
seeking to understand their part in, or
influence on, the research.
OBSERVER ROLES
OUTSIDER
Detached
Observer
INSIDER
Observer
as
participant
Participant
as
observer
Complete
participant
CONCERNS IN CONDUCTING
ETHNOGRAPHIES
How do you negotiate your way into a situation; how to
minimize threat.
Timing the point of entry.
Finding a role for yourself.
To be a participant observer or non-participant observer?
How to maintain naturalism and to avoid people playing
to what they perceive are your expectations of them.
How to retain your distance from those involved.
How to gain access to certain difficult groups.
Who to regard as key/important informants.
How to record multiple perspectives and multiple realities.
CONCERNS IN CONDUCTING
ETHNOGRAPHIES
How to address emic and etic approaches.
Who owns the data; how much control do
respondents/participants have over the data; when does
ownership pass from the respondents/participants to the
researcher?
How to write up the report.
What if the researcher sees what the respondents/
participants do not see?
Reactivity of participants (Hawthorne effect).
Halo effect.
Focusing on the known/familiar only.
Consider generalizability.
SOME DIFFICULTIES IN
QUALITATIVE RESEARCH