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Feasibility

RevivalStudy
Restaurant
Groups Members:
Omer Siddiqui
Urooj Nazir
Hira Tariq
Saima Yasin
Presented to
Sir Arsalan Hashmi

57314
58124
58073
55711

Introduction of REVIVAL
It is a fast-food restaurant characterized by food
which is supplied quickly after ordering and by
excellent service.
The most critical considerations or factors for
success of our restaurant are:
Choosing the right location for the fast food
outlet
Creating the right menu and menu pricing
Hiring experienced cooks and staff
Knowing the competition

Vision
To create the best, branded, healthy eating
restaurant in the PAKISTAN, to be recognized for
providing great food, entertainment and fast,
efficient friendly service.

Missi
on

To establish in Pakistan our position as


the leading WQSR (Western Quick
Service Restaurant) chain, serving good
value, innovative fast food products.
Consistently providing a pleasant dining
experience, with fast friendly service, in
a clean and convenient location. At all
times, we must be dedicated to

Company Partnership
25%
25%
25%
25%

Omer Siddiqui
Urooj Nazir
Hira Tariq
Saima Yasin

Location
&
Facilities
Revival location decided at gulistan

e jouhar &

will seat around 140 guests.


We will equip the outlet with modern furniture
andaim forcleanlinessand anopen feeling. The
space selection will be chosen based upon the
following criteria:
Easy access.
Large
percentageof
community.

youngsters

in

the

Target Market
The Upper & middle income segment of
major city Karachi is the target market
for the business.

Product

Four popular fast food items, including


fried
chicken,
burgers,
sandwiches,
Chinese fried rice and soups, have been
selected to be served separately or as
combo meals through the outlet. The
restaurant is proposed to have an
installed capacity of serving 200-250
customer per day but is estimated to start
with 140-150 customers per day.

Menu
Item Description
Chicken Broast (Qtr.)
Chicken Broast (Half)
Chicken Broast (Full)
Chicken Burger
Chicken Cheese Burger
Beef Burger
Beef Cheese Burger
Zinger Burger
Chicken Sandwich
Egg Sandwich
Beef Sandwich
Club Sandwich
Hot & Sour Soup (2 Servings)
Hot & Sour Soup (4 Servings)
Chicken Corn Soup (2 Servings)
Chicken Corn Soup (4 Servings)
Plain Rice
Chicken Fried Rice
Vegetable Fried Rice
Egg Fried Rice
Beef Fried Rice
Beef Chili (w/o rice)
Chicken Chili (w/o rice)
French Fries (per plate)
Cole Slaw
Soft Drinks (Large)
Soft Drinks (Regular 250ml)

Price
200
400
800
175
195
195
210
250
150
135
165
180
200
400
180
360
100
200
235
150
180
355
325
125
50
100
25

Service Process

SWOT Analysis
Strength
High-quality food offerings that
exceed competitors offerings in
quality, presentation, and price
Strong Cash Flows
Innovative range of Fast foods
under one roof.

SWOT Analysis
Weaknesses
A limited marketing budget
to develop brand awareness
Lack of knowledge about
our brand in the mind of
customers

SWOT Analysis
Opportunities
Growing
market
with
a
significant percentage of the
target market
Balanced menu
Customer focus
Increase delivery service

SWOT Analysis
Threats
Competition from other fast food
restaurants
Increasing
wage
affect menu prices.

rates

directly

Changing customer demands


Rising raw material costs.

Marketing Strategy

Advertisi
nglocal news paper and print media
rough
Interactive
Marketing

Get customers as well as stake


holders feedback.

Marketing Strategy

Membership
Cards
Membership cards for regular and
special customers
15 % discount in Restaurant
10 % discount in Banquets

Entertainment
Programs
Food Festival
Musical and cultural nights
Exhibition of arts of different
states

Financial
Projections

Project Economics
Description

Details

Internal Rate of Return


(IRR)
24%
Payback Period (yrs)
4 years
Net Present Value (NPV) 11,334,969

Cost of Capital

Particulars
Required return on equity
Cost of finance
Weighted average cost of
capital

Rate
20.00%
15.00%
17.50%

Capital investment
Item:

Cost (Rs.)

Construction or Renovation Cost


Dining and Office Furniture/Fixture
Equipment and Machinery
Advance Rent
Preliminary Expenses
Working Capital
Total

1,307,000
542,250
967,000
1,200,000
50,000
1,036,000
5,102,250

Initial Working Capital


Item
Utilities
Salaries
Raw Material Inventory
Rent
Total

4 months Cost
(Rs.)
208,000
258,000
70,000
400,000
1,036,000

pace Requirements
Details

%
Size Civil works &
Total
(Sq.f (Sq.fee Decor. (Cost in Constructi
eet)
t)
Rs./Sq.feet)
on Cost

Dining

63%

1250

700

875,000

Waiting

4%

80

700

56,000

Kids Play 3%

70

800

56,000

Kitchen

25%

500

500

250,000

Office

1.50% 30

700

21,000

Stores

3%

700

49,000

Total

100% 2000

4100

1,307,000

70

urniture & Fixture


Item Details
Dining Table Square (2X2)
Chairs (Standard 14)
Kitchen Cutlery Set
Dining Cutlery (Plate, Fork,
Knife, Spoon, Glass)
Air Conditioner Split Units (6
Ton)
Hot Water Geyser Large
Halogen Lights
Wall Lights (Large)
Portable Emergency Light
Generator (1.5 KVA)
Counter Chairs
Office Table & Chair Set
Waiting Chairs for Take Away
Customers
Total

Quantit
Unit
Total
y
Price(Rs.) Price(Rs.)
25
100
2

6,000
1,500
2,500

150,000
150,000
5,000

150

150

22,500

2
1
25
4
4
1
2
1

31,000
20,000
250
1,500
2,500
90,000
1,500
10,000

62,000
20,000
6,250
6,000
10,000
90,000
3,000
10,000

5
322

1,500
168,400

7,500
542,250

Machinery & Equipment


Item Details

Quanti
ty

Freezers (12 cf)


3
New Broast Machine (15 Pound
Capacity)
1
Deep Well Frier (Single Valve With
2 Baskets)
2
Water tank for different varieties
and sizes of live floating fishes.
1
Bin Marry Soup Container (2 Valve
With Steel Cabinet)
1
Potato Cutter (8mm)
1
Pillar (4.5 Kg Potato Peeling
Capacity)
1
Microwave
1
Working Tables
2
Keg Racks & Shelves
2
Total
15

Unit
Price
(Rs.)

Total
Price
(Rs.)

25,000

75,000

650,000

650,000

40,000

80,000

33,000

33,000

50,000
3,000

50,000
3,000

6,000
10,000
20,000
10,000
-

6,000
10,000
40,000
20,000
967,000

lities Expenses (Per Month)


Utility Expense

Per
Month

Per
Year

Electricity

25,000

300000

Water

2,000

24000

Gas

15,000

180000

Telephone

10,000

120000

Total

52,000

624000

man Resource Requirements


Coun Monthly Total Salary
Designation/Type
t
Salary
(Year)
Manager

35000

420000

Kitchen Supervisor
Shift Supervisor
(including reliever)

24,500

294,000

18,000

216,000

Cook

32,000

384,000

Servers

24,000

288,000

Cashier

14,000

168,000

Dishwasher

11,000

132,000

Cleaner

10,000

120,000

Guard

10,000

120,000

Total

11

178,500

2,142,000

aw Material Cost per month


Description
Material for fried chicken
Material for burgers
Material for sandwiches
Material for Chinese food
Soft drinks and fries etc.
Packaging material
Total Raw Material Cost

Cost (Rs.)
82,387
71,165
59,772
69,323
65,397
61,134
409,178

Income Statement
Particulars
Revenue
NET SALES (15%increase/year)
RAW MATERIAL COST(10% increase/year)
LABOR & SALARIES(10% increase/year)
UTILITIES
COST OF SALES

GROSS PROFIT

YEAR YEAR YEAR YEAR


2014 2015 2016 2017

YEAR
2018

10,015,2 11,517,4 13,245,1 15,231,8


17,516,647
00
80
02
67
10,015,2 11,517,4 13,245,1 15,231,8
17,516,647
00
80
02
67
4,910,14 5,401,15 5,941,27 6,535,39
7,188,937
1
5
0
7
2,142,00 2,356,20 2,591,82 2,851,00
3,136,102
0
0
0
2
624,000 686,400 755,040 830,544 913,598
7,676,14 8,443,75 9,288,13 10,216,9
11,238,637
1
5
0
43

2,339,0 3,073,7 3,956,9 5,014,9


6,278,010
59
25
72
24

General Administrative & selling expenses


RENT EXPENSE(increase 10% per annum)
OFFICE AND MESCELLANEOUS
EXPENSE(increase 10% per annum)
AMORTIZATION EXPENSE
DEPRECIATION EXPENSE(10 % per year )
MAINTENANCE EXPENSE

1,200,00 1,320,00 1,452,00 1,597,20


1,756,920
0
0
0
0
360,000 396,000 435,600 479,160 527,076
10,000 10,000 10,000 10,000 10,000
281,625 253,463 228,116 205,305 184,774
21,758 19,582 17,624 15,861 14,275

SUB TOTAL

1,873,3 1,999,0 2,143,3 2,307,5


2,493,045
83
45
40
26

OPERATING INCOME / EBIT

465,676

FINANCIAL CHARGES (15% PER ANNUM)


INCOME BEFORE TAX / EBT

1,074,68 1,813,63 2,707,39


3,784,965
1
2
8
357,889 298,344 229,228 149,001 55,878
1,463,78 2,267,93 3,225,16 4,363,23
5,714,407

Conclusion
The revival Restaurant is provide
customer the best services or products
that customers want,
Where the food's the star.
Revival's. Come on Home.
Delicious Food. To fit your lifestyle.

THANK YOU

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