Professional Documents
Culture Documents
RevivalStudy
Restaurant
Groups Members:
Omer Siddiqui
Urooj Nazir
Hira Tariq
Saima Yasin
Presented to
Sir Arsalan Hashmi
57314
58124
58073
55711
Introduction of REVIVAL
It is a fast-food restaurant characterized by food
which is supplied quickly after ordering and by
excellent service.
The most critical considerations or factors for
success of our restaurant are:
Choosing the right location for the fast food
outlet
Creating the right menu and menu pricing
Hiring experienced cooks and staff
Knowing the competition
Vision
To create the best, branded, healthy eating
restaurant in the PAKISTAN, to be recognized for
providing great food, entertainment and fast,
efficient friendly service.
Missi
on
Company Partnership
25%
25%
25%
25%
Omer Siddiqui
Urooj Nazir
Hira Tariq
Saima Yasin
Location
&
Facilities
Revival location decided at gulistan
e jouhar &
youngsters
in
the
Target Market
The Upper & middle income segment of
major city Karachi is the target market
for the business.
Product
Menu
Item Description
Chicken Broast (Qtr.)
Chicken Broast (Half)
Chicken Broast (Full)
Chicken Burger
Chicken Cheese Burger
Beef Burger
Beef Cheese Burger
Zinger Burger
Chicken Sandwich
Egg Sandwich
Beef Sandwich
Club Sandwich
Hot & Sour Soup (2 Servings)
Hot & Sour Soup (4 Servings)
Chicken Corn Soup (2 Servings)
Chicken Corn Soup (4 Servings)
Plain Rice
Chicken Fried Rice
Vegetable Fried Rice
Egg Fried Rice
Beef Fried Rice
Beef Chili (w/o rice)
Chicken Chili (w/o rice)
French Fries (per plate)
Cole Slaw
Soft Drinks (Large)
Soft Drinks (Regular 250ml)
Price
200
400
800
175
195
195
210
250
150
135
165
180
200
400
180
360
100
200
235
150
180
355
325
125
50
100
25
Service Process
SWOT Analysis
Strength
High-quality food offerings that
exceed competitors offerings in
quality, presentation, and price
Strong Cash Flows
Innovative range of Fast foods
under one roof.
SWOT Analysis
Weaknesses
A limited marketing budget
to develop brand awareness
Lack of knowledge about
our brand in the mind of
customers
SWOT Analysis
Opportunities
Growing
market
with
a
significant percentage of the
target market
Balanced menu
Customer focus
Increase delivery service
SWOT Analysis
Threats
Competition from other fast food
restaurants
Increasing
wage
affect menu prices.
rates
directly
Marketing Strategy
Advertisi
nglocal news paper and print media
rough
Interactive
Marketing
Marketing Strategy
Membership
Cards
Membership cards for regular and
special customers
15 % discount in Restaurant
10 % discount in Banquets
Entertainment
Programs
Food Festival
Musical and cultural nights
Exhibition of arts of different
states
Financial
Projections
Project Economics
Description
Details
Cost of Capital
Particulars
Required return on equity
Cost of finance
Weighted average cost of
capital
Rate
20.00%
15.00%
17.50%
Capital investment
Item:
Cost (Rs.)
1,307,000
542,250
967,000
1,200,000
50,000
1,036,000
5,102,250
4 months Cost
(Rs.)
208,000
258,000
70,000
400,000
1,036,000
pace Requirements
Details
%
Size Civil works &
Total
(Sq.f (Sq.fee Decor. (Cost in Constructi
eet)
t)
Rs./Sq.feet)
on Cost
Dining
63%
1250
700
875,000
Waiting
4%
80
700
56,000
Kids Play 3%
70
800
56,000
Kitchen
25%
500
500
250,000
Office
1.50% 30
700
21,000
Stores
3%
700
49,000
Total
100% 2000
4100
1,307,000
70
Quantit
Unit
Total
y
Price(Rs.) Price(Rs.)
25
100
2
6,000
1,500
2,500
150,000
150,000
5,000
150
150
22,500
2
1
25
4
4
1
2
1
31,000
20,000
250
1,500
2,500
90,000
1,500
10,000
62,000
20,000
6,250
6,000
10,000
90,000
3,000
10,000
5
322
1,500
168,400
7,500
542,250
Quanti
ty
Unit
Price
(Rs.)
Total
Price
(Rs.)
25,000
75,000
650,000
650,000
40,000
80,000
33,000
33,000
50,000
3,000
50,000
3,000
6,000
10,000
20,000
10,000
-
6,000
10,000
40,000
20,000
967,000
Per
Month
Per
Year
Electricity
25,000
300000
Water
2,000
24000
Gas
15,000
180000
Telephone
10,000
120000
Total
52,000
624000
35000
420000
Kitchen Supervisor
Shift Supervisor
(including reliever)
24,500
294,000
18,000
216,000
Cook
32,000
384,000
Servers
24,000
288,000
Cashier
14,000
168,000
Dishwasher
11,000
132,000
Cleaner
10,000
120,000
Guard
10,000
120,000
Total
11
178,500
2,142,000
Cost (Rs.)
82,387
71,165
59,772
69,323
65,397
61,134
409,178
Income Statement
Particulars
Revenue
NET SALES (15%increase/year)
RAW MATERIAL COST(10% increase/year)
LABOR & SALARIES(10% increase/year)
UTILITIES
COST OF SALES
GROSS PROFIT
YEAR
2018
SUB TOTAL
465,676
Conclusion
The revival Restaurant is provide
customer the best services or products
that customers want,
Where the food's the star.
Revival's. Come on Home.
Delicious Food. To fit your lifestyle.
THANK YOU