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Year 13: Media Studies

Lesson objectives
Can I apply representation
theory into practice?

Key words
Stereotype
Effeminate
Ideology
Hegemony
Masculine
Feminine
Androgynous
Patriarchal
Homoerotic
Objectify
Voyeurism

The Male Gaze?

Laura Mulvey
1970s British feminist film

theorist
In 1975 she compiled her
most famous book Visual
and Other Pleasures
She found the term: The
Male Gaze
What do you think the term
the male gaze means?

Laura Mulvey: The Male Gaze


A feminist theory that states that the media

has a masculine ideology


When men see a woman actor they look at her,
and when they see a male actor they look with
him or put themselves in his place.
When women see a woman actor they also look at
her, and hence see her through a male gaze.

The Male Gaze: Objectify


Objectifies: a form that is made to be

represented as an object.

Media objectifiy the female in media texts.


The female is seen as a passive object.

The Male Gaze: Voyeurism


Voyeuristic
(from the French voyeur, "one who looks")

can take several forms, but its principal


characteristic is that the voyeur does not
normally relate directly with the subject of
their interest, who is often unaware of
being observed.

Year 13: Media Studies


Friday 24th February 2012

Lesson objectives
Have I learnt more representation
theories?
Can I apply the theories to my
production?

Taboo
In pairs/threes
One person facing the board
Other person facing the back wall
Explain the following words without

saying the word


Without saying the banned words

Objectify
Banned
word
Object

Voyeurism
Banned words
Doggy
Perve
Pervert

Male Gaze
Banned
word
Laura
Mulvey

Why is representation
important in the media?
Representation is well contrived and

thought out by producers, editors,


record companies etc
Fundamentally the representation of
the artist/film/TV distinguishes the
genre of the music/film/programme
In the media industry the
representation of an artist/band/film/TV
is important to sell the image of the
medium

Tim OSullivan
2002 key concepts in communication
and cultural studies
Representation is the way in which
ideas, objects, people, groups and
life forms are depicted by the mass
media and is the method used by the
mass media to create meanings.

Introduction short and sweet


Within my music video, I used key representations to signify
certain ideas. Tim OSullivan states Representation is the way
in which ideas and groups of people are depicted by the
mass media to create meaning. We used codes to create
meanings to our audience about, people, events and ideas.

Richard Dyar
2008: Beyond representational
correctness: rethinking Criticism of
Popular Media
how we are seen determines how we
are treated, how we treat others is
based on how we see them, how we
see them comes from
representation.

Michael Maffesoli
Globalism, Nationalism, Tribalism:
Bringing Theory Back 2006
Identified the idea of the urban tribe
members of the small groups tend
to have similar worldwide views,
dress styles and common
behaviours. However this leads to
the decline of individualism.

Louis Althusser
On Ideology 2008
The media can manufacture a
representation which then influences
society thus the society becoming that
representation.
When a perception is created by the media
which takes over society and then it
becomes a reality.
Stereotypes
e.g. Women are vulnerable and victimised
and dominated by men

Past Exam Question

Analyse the representation


in one of your coursework
productions

Current short film


Apply theory into practice