PROJECT REPORT ON CADBURYS

NAME: Neha
PROGRAM: BBA-VI Sem (II Shift)
ENROLL. NO: 0122131708

Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

CONCEPT
Todays Indian chocolate market

Chocolate consumption in India is extremely low. Cadbury

dominates the chocolate market with about 70% market
share. Nestle has emerged as a significant competitor with
about 20% market share. Key competition in the chocolate
segment is from co-operative owned Amul and Campco,
besides a host of unorganized sector players
Types of chocolate
Sweet chocolate
Milk chocolate
Products And Segmentation

Large units bars/ slabs

Confectionery products
Gum based products
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

CONCEPT
Chocolate Segmentation

Panned
10%

Others
3%
Moulded
37%

Eclairs
20%

Moulded
Count
Eclairs
Panned
Others

Count
30%

Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

Objective of the project

The study of pricing of Cadbury different products and

which techniques they use to maximize the profit.
We study how the Cadbury increase their profit by
introducing new product.
We have done a comparison of Cadbury by its
competitors.
The place Cadbury has in market.
We have studied the ongoing battle in the confinery
market.
What are the difficulties, which Cadbury faces, in past
years?
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

RESEARCH METHOLOGY

STAGE I: Data Source

Primary Data- The relevant
information has been
generated from the medium
of interviews. Interview had
been very helpful in analyzing
the information collected from
secondary data.
Secondary Data- Secondary
data represents information
that already exists
somewhere, having been
collected for another purpose.

Neha

STAGE II:
Analysis

In this stage all the

collected data had
been analyzed and
then a Report had
been written.

Tecnia Institute of Advanced Studies

BBA - VI Sem

Company profile
Throughout history chocolate has been
associated with romance and sharing.
Cadbury chocolate is what makes it
one of the world's favorite treats.
Discover everything here that you
want to know about Cadbury and
chocolate, from historical facts to
delicious recipes. Think delicious
chocolate, think Cadbury.
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

CADBURY PRODUCTS

Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

CADBURYS PRICING
Cadbury organization is based on more
democratic. Decisions are made as a result of a
consultation process involving various members of
the organization (Cadbury). Ideas would be
discussed and thought through collectively.
Within Cadbury organization we can find a
Democratic structure, Because Cadbury tends to be
found in situation were it is felt to be important for
all members of the organization to understand
what they are doing, were decisions require
individual initiative, and where member of staff
need to work as a team.
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

LIMITATIONS
This study provides the data for only
Cadbury pricing.
The following study does not represent
overall idea of any company.
Two months time is not sufficient for study of
the topic.
The data collected is from secondary source
hence it is not 100% accurate.
There can be a chance of biasness in the
data selection.
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

Conclusion
Price plays an important role in the purchase of a product like
dairy milk they have introduced dairy milk the most popular
chocolate in Rs.5 also which is within the reach of every customer.
Consumer prefers quality goods at lower price like Cadbury people
just introduced bytes, which is a snack, which is sweet.
Consumer is loyal to brand so its necessary to pay attention to
the brand image. In todays world most of the people see the
image of the product and then purchase it. So its necessary to
make an image in market.
Consumer prefers those goods whose advertisements are shown
on television.
Price should be according to the competitors price .i.e the price of
Cadbury should be less or same as the competitors
price.
.
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

RECOMMANDATION
There should be difference in pricing strategy of
Cadbury i.e. in term of rural and urban areas.
It should show more and more ad of the
chocolates that it is offering. For Example,
Cadbury only emphasis on Dairy milk chocolate
the most and not the other products.
It should introduce different schemes like giving mask to
the children with their product to attract children the
most.
The packaging of the Cadbury product should be made
more attractive so that more and more people attractive
towards it. Every customer likes changes if not they get
used to it but they should take risk.
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem

Bibliography
www.cadburyindia.com

www.findarticles.com
www.cadbury.co.uk
www.economictimes .com
www.wikipedia.org
Neha

Tecnia Institute of Advanced Studies

BBA - VI Sem